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About Yelp

Yelp operates an online site to help people find great local businesses like dentists, hair stylists, and mechanics. It makes money by selling ads to local businesses. Users contribute to cumulative reviews of local businesses, restaurants, boutiques, and salons. The company was founded in 2004 and is based in San Francisco, California.

Headquarters Location

706 Mission Street 7th Floor

San Francisco, California, 94103,

United States


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Expert Collections containing Yelp

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Yelp is included in 2 Expert Collections, including Ad Tech.


Ad Tech

3,703 items


Restaurant Tech

1,059 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.

Yelp Patents

Yelp has filed 3 patents.

patents chart

Application Date

Grant Date


Related Topics




Wireless networking, Computing input devices, Social networking services, Transcription factors, Classes of computers


Application Date


Grant Date



Related Topics

Wireless networking, Computing input devices, Social networking services, Transcription factors, Classes of computers



Latest Yelp News

Anti-Asian hate ‘runs the gamut,’ racist Yelp reviews show

Feb 3, 2023

As if running a restaurant during a pandemic wasn’t tough enough, Christopher Wong also had to contend with a racist troll. “I will not have my dog eat in this place because they might cook him,” read the Yelp review of Wong’s eatery, the Curry Up Cafe in suburban Los Angeles. “The owner works for the Chinese government.” Yelp removed the review after Wong and several regular customers complained, but not before it had already been seen by an unknown number of potential customers. “If one person read that and decided not to come in, that’s someone who could have been a satisfied customer for years,” Wong told The Associated Press. Last year, Yelp, which is based in San Francisco, removed more than 2,000 racist business reviews before they went online — a nearly tenfold jump over the year before. It’s a sharp increase that reflects improved efforts by Yelp to combat racist content and shows how even a site known for reviews of restaurants and repair services can become ensnared in America’s ongoing  battle over online civility . While the content included hate speech targeting Black, Latino and LGBTQ people, too, the largest increase was seen in reviews denigrating Asian Americans and Asian American-owned businesses, according to Yelp, which included the figures in its  annual trust and safety report , released Wednesday. In 2021, Yelp proactively removed only nine posts that included anti-Asian hate. In 2022, it removed 475. Yelp first began tracking racial hate speech on its platform in 2020, just as Asian Americans experienced  a rise in racially motivated hatred  related to COVID-19, which was first identified in China. Then-President Donald Trump added to the controversy, referring to the coronavirus as “kung flu” and “  the Chinese virus .” In that context, an increase in racist restaurant reviews isn’t surprising, according to University of Michigan marketing professor Justin Huang, author of a recent study that found Asian restaurants saw an 18% drop in customers compared with non-Asian restaurants in the same communities in 2020, equating to more than $7 billion in lost revenue. “We’ve seen an increase in  violent incidents , in  random attacks ,” Huang said. “Anti-Asian stigmatization during the pandemic really runs the gamut.” In total, Yelp said, it removed 26,500 business reviews last year that violated its rules about hate speech, threats or lewdness, an overall increase of 1,300 over the year before. Similar to the increase in anti-Asian content, Yelp proactively removed hundreds of reviews containing anti-LGBTQ hate speech last year. Similar content has  thrived on social media , both on fringe sites popular with extremists as well as broad platforms like Twitter, which has  experienced a rise in racist posts  following its purchase by Elon Musk. Yelp has fine-tuned its efforts to identify and remove racist content since the pandemic began. In 2020, the platform started allowing businesses to identify that they had a Black, Latino, Asian or LGBTQ owner. As part of the designation, Yelp proactively assesses customer reviews for hate speech before they are posted online. Noorie Malik, Yelp’s vice president of user operations, said the company is “aggressive” when it comes to taking down “unreliable” reviews, including those that contain hate speech. “The trust and safety of the Yelp community is a top priority,” Malik wrote in a statement emailed to the AP. “Which is why we continue to heavily invest in both technology and human moderation.”

Yelp Frequently Asked Questions (FAQ)

  • When was Yelp founded?

    Yelp was founded in 2004.

  • Where is Yelp's headquarters?

    Yelp's headquarters is located at 706 Mission Street, San Francisco.

  • What is Yelp's latest funding round?

    Yelp's latest funding round is IPO.

  • How much did Yelp raise?

    Yelp raised a total of $65M.

  • Who are the investors of Yelp?

    Investors of Yelp include Elevation Partners, Bessemer Venture Partners, DAG Ventures, Benchmark and Max Levchin.

  • Who are Yelp's competitors?

    Competitors of Yelp include Ilekun Health, Trustpilot, TasteMade, Gilt Groupe, Zagat, Angi, Boam, LivingSocial, Scoutmob, Prefer and 21 more.

Compare Yelp to Competitors

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Try It Local

Try It Local is engaged in the group buying space and aims to match local retailers to local customers online. It is a product of parent company Member Minded.

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Rue La La

RueLaLa is an invitation-only destination for private sale Boutiques that open daily and stay open only for a short time. Users can invite friends and discover sought-after brands in fashion, accessories, footwear, home, travel, wine, gourmet food, local services, and more.

TasteMade Logo

Tastemade is a global, digital media company connecting the world through food. The Tastemade technology platform and community enable a new creative class of 'Tastemakers' to come together to connect, collaborate and create engaging, high quality video content. The company was founded in 2012 and si based in Santa Monica, California.

Forkly Logo

Forkly provides a mobile application to match taste buds with the food and restaurants nearby.

Gowalla Logo

Gowalla offers a mix of a social app and a travel content guide, focused around local experiences.

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