Search company, investor...

Yello

yelloco.com

Founded Year

2015

About Yello

Yello is a POS and payments solutions provider.

Headquarters Location

Havilland Street St. Peter Port

Guernsey, England, GY1 2QE,

United Kingdom

Missing: Yello's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Yello's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Latest Yello News

yello® – The New Yellow Apple Returns To the Market

Nov 29, 2022

November 29, 2022 7:21 AM Share this article Share this article There are high expectations among the VOG and VIP Consortia about the apple discovered in Japan and grown in South Tyrol (Südtirol) – a distinctive fruit that has won over the most demanding customers and consumers. This new yellow-skinned specialty in the apple segment has returned to the market to satisfy the most demanding consumers. Since the end of October, the yello® apple, produced exclusively in Europe by the VOG and VIP Consortia, has been available again with its abundance of tropical aromas, juiciness and strong, attractive colour. The sales season has opened with high expectations among the two South Tyrolean Consortia – the 2,500 tonnes of apples harvested, in line with previous years, have exactly what it takes in terms of quality to meet the expectations of apple lovers and win over new customers looking for a distinctive, top-quality product. “yello® is much more than just an apple: it is a fruit that improves the quality of the entire category,” explains Klaus Hölzl, sales manager of VOG. “It is no coincidence that it has already won over a niche of consumers highly attentive to quality and flavour. Discovered in Japan and grown in South Tyrol, yello® is a genuine speciality for connoisseurs.” 'A One-Of-A-Kind Apple' “We are really enthused about bringing this unique apple to the Italian and European,” adds Fabio Zanesco, head of protected varieties at VIP. “Its yellow-alabaster colour, juicy and crunchy flesh and exotic and tropical notes make it a one-of-a-kind apple, an exclusive experience in the yellow apple segment.” To mark the start of the season, promotional initiatives got underway with a week of video postings, accompanied by a product distribution activity that took place on 22 October in Corso Vittorio Emanuele, right in the centre of Milan. This was the ideal location for communicating the apple’s positioning as a premium product and, thanks to five hostesses, enabling passers-by to taste as many as 2,500 yello® apples. As for the trade, the 'yellow weeks' – the initiatives designed to encourage the fruit markets to purchase the yello® – are back, together with sampling activities, promotions, in-store tastings and direct email marketing initiatives. On the market since 20 October, yello® will be available until April with all its sweetness and incomparable taste. © 2022 European Supermarket Magazine – your source for the latest  fresh produce  news. Sponsored content. Click  subscribe  to sign up to ESM: European Supermarket Magazine. Tags

Yello Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Yello Rank

Yello Frequently Asked Questions (FAQ)

  • When was Yello founded?

    Yello was founded in 2015.

  • Where is Yello's headquarters?

    Yello's headquarters is located at Havilland Street, Guernsey.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.