Nov 7, 2011

Written on Tweet ADOTAS – What do you know: the same day Ramsey McGrory’s new company ClearSpring announces a big acquisition, his former company Yahoo! grabbed the top headlines by acquiring Interclick and somehow making the future of the Right Media Exchange ( McGrory’s old division ) even less certain. But ClearSpring’s acquisition was a major one too — Xgraph , a data science firm concentrating on social graph modeling and monetization. It’s real-time data processing technology can reportedly handle 10 tetrabytes of data a day. Obviously this going to be a serious boon to ClearSpring’s data infrastructure and analytics capabilities — thanks to its AddThis platform (which recently went mobile ), ClearSpring has social sharing data from a reported 1.2 billion users, including insights such as brand affiliation, intent and social behavior. “Clearspring is at the epicenter of two major shifts online—the web becoming social and personal, and advertising becoming data-driven and accountable,” McGrory said. “The common thread in both changes is data. To compete in this new world, companies will not only need the ability to access and process big data, but also have the ability to activate that data to create value for consumers, publishers and advertisers.” Subscribe to the free Adotas.com Newsletter Gavin Dunaway is Editor, U.S. at AdMonsters , a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake .