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Founded Year



Series A | Alive

Total Raised


Last Raised

$76.96M | 2 yrs ago


WOW COLOUR is a makeup store brand in China.

Headquarters Location

Heye Plaza, 486 Kangwang Middle Road, Liwan District

Guangzhou, Guangdong,



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Expert Collections containing WOW COLOUR

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

WOW COLOUR is included in 1 Expert Collection, including Beauty & Personal Care.


Beauty & Personal Care

2,067 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Latest WOW COLOUR News

offline beauty collection store track is not diminishing, “WOW COLOUR” completes 500 million yuan in round A financing – ElectroDealPro

Sep 27, 2021

[ad_1] 36Kr It is reported that WOW COLOUR, a cutting-edge beauty collection store brand, recently received 500 million yuan in Series A financing, led by Innovation Works, with IDG Capital, Swiss Rubber Capital, and Zhejiang Minsheng Investment Co., Ltd. Prior to this, WOW COLOUR had also received angel round investment from Hillhouse Capital and Tencent. WOW COLOUR was founded in January 2020 and is positioned as a one-stop beauty and personal care retailer. Currently, it has cooperated with more than 300 international and domestic beauty and personal care brands, with more than 6000 SKUs in the store. WOW COLOUR’s in-store products cover five categories, including cosmetics, beauty and skin care (including men’s care), fragrances, toiletries, and beauty tools. Cooperating brands include L’Oreal, Mentholatum, Colorkey, Orange Flower, Huazhilan, Kazulan, Fuerjia and other international brands, domestic brands and some overseas niche brands. Picture from WOW COLOUR China’s beauty consumer market has entered a period of rapid development. According to data from the National Bureau of Statistics, the market size of China’s beauty industry will exceed 500 billion yuan in 2022, and it is expected to grow to about 549 billion yuan in 2023. WOW COLOUR is currently located in the first-tier core business districts of first- and second-tier cities, focusing on immersive shopping experience, cool and distinctive store image, “light BA” intimate and non-personal services, and a complete range of categories and brands as the store’s selling point. , Taking into account the high and low price range. According to the WOW COLOUR team, the brand currently has nearly 300 stores in the first-tier core business districts in 89 cities and 30 provinces across the country, and nearly 600 contracts have been signed. While expanding offline stores, WOW COLOUR used face recognition and big data-driven technology to experiment with the layout of the membership system, e-commerce and social platforms, full store links, and multi-channel traffic. According to data provided by WOW COLOUR, by the end of 2020, WOW COLOUR’s accumulated online members exceeded 1.5 million, and the number of followers on all social media platforms was 1.2 million. In 2020, the annual passenger flow reached 45 million. Next, WOW COLOUR will focus on conveying the concept of “a new generation of beauty paradise” for the Z generation group, introducing more exclusive and customized products, strengthening product portfolio, enhancing channel capabilities, and strengthening online + offline integration. According to its team, WOW COLOUR also plans to expand the sinking market and provide consumers in fourth- and fifth-tier cities with a brand-new beauty consumption scene. . Tags

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WOW COLOUR Frequently Asked Questions (FAQ)

  • When was WOW COLOUR founded?

    WOW COLOUR was founded in 2019.

  • Where is WOW COLOUR's headquarters?

    WOW COLOUR's headquarters is located at Heye Plaza, 486 Kangwang Middle Road, Liwan District, Guangzhou.

  • What is WOW COLOUR's latest funding round?

    WOW COLOUR's latest funding round is Series A.

  • How much did WOW COLOUR raise?

    WOW COLOUR raised a total of $220.52M.

  • Who are the investors of WOW COLOUR?

    Investors of WOW COLOUR include IDG Capital, Sinovation Ventures, ZUIG, Oakwise Capital, Saiman Capital and 4 more.

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