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Founded Year



Asset Sale | AssetsPurchased

About WOW Air

WOW Air is a low-cost airline that offers cheap flights to popular destinations in Europe, North America and Asia.

Headquarters Location

Katrínartún 4

Reykjavik, 105,


+354 590 3000

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Research containing WOW Air

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned WOW Air in 2 CB Insights research briefs, most recently on Oct 12, 2022.

Latest WOW Air News

Icelandic low-cost carrier PLAY just operated its first nonstop flight to the US — see the bare-bones Airbus A321neo flying the route

Apr 21, 2022

PLAY aircraft interior. PLAY Onboard, passengers can expect a bare-bones product similar to Spirit or Frontier. The fare comes with a seat and a personal item, with other bags and snacks costing extra. PLAY The plane will not offer any inflight amenities like WiFi or entertainment, so travelers should come prepared with pre-downloaded movies, shows, or podcasts. PLAY aircraft. PLAY However, the seats onboard do recline. PLAY CEO Birgir Jónsson told Insider that the customer experience is intended to be as "hassle-free" as possible. PLAY PLAY has adopted a casual crew uniform for its flights to capture its mission of "simplicity, fun, and playfulness," with flight attendants wearing t-shirts and sneakers. PLAY flight attendant welcoming passengers. PLAY Baltimore is the first US market the airline will fly to, with Boston, Orlando, and New York's Stewart International Airport joining the route map later this year. PLAY sign at Stewart International Airport ahead of the inaugural flight on June 9. Taylor Rains/Insider The carrier will connect the four US cities to destinations in Europe via Iceland, like Berlin, Dublin, London, and Paris. PLAY's full European route map from Iceland. Flights from Orlando will connect to Berlin, Dublin, Gothenburg, London, and Paris. PLAY Jónsson explained that the company will remain competitive in the market by focusing on having the lowest fares, emphasizing PLAY's "Pay less, Play more!" motto. PLAY PLAY Wednesday marks the first time an Icelandic low-cost carrier has flown to the US since WOW Air ceased operations in 2019. WOW Air. Vytautas Kielaitis/Shutterstock WOW suffered from financial burdens independent of the pandemic, abruptly ceasing operations on March 28, 2019, and leaving thousands of passengers stranded across the world. Board at Boston airport on March 28, 2019, showing cancelled WOW Air flight to Iceland. Angela Rowlings/MediaNews Group/Boston Herald via Getty Images While WOW failed, Jónsson says PLAY will prevail because it is focusing on the aspects of WOW that made it successful and abandoning its predecessor's high-cost practices, like flying widebody planes from Los Angeles to Europe and into Asia. WOW Air Airbus A330. Lukas Wunderlich/Shutterstock "Our model is different because we are entering a widebody market with a narrowbody jet," he explained. "These routes really aren't long-haul and because we are using the geographic location of Iceland, we don't need a widebody jet between major cities, which is the market that's failed." CEO Birgir Jónsson at Boston Logan International Airport PLAY "[WOW Air] completely changed their business model and that's where they lost control of the cost," Jónsson continued. "Play is using the best part of WOW's business model, which is one that has been successful in this market for decades." PLAY

WOW Air Frequently Asked Questions (FAQ)

  • When was WOW Air founded?

    WOW Air was founded in 2011.

  • Where is WOW Air's headquarters?

    WOW Air's headquarters is located at Katrínartún 4, Reykjavik.

  • What is WOW Air's latest funding round?

    WOW Air's latest funding round is Asset Sale.

  • Who are the investors of WOW Air?

    Investors of WOW Air include USAerospace Partners and Indigo Partners.

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