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About, formerly Rypple, is a social performance management platform that revolutionizes the way companies align around social goals, motivate their people with real-time recognition and rewards and drive performance with continuous feedback and relevant performance reviews.In December 2011, Rypple was acquired by Salesforce. Salesforce then launched Rypple as as the company's entry into the human capital management market. This is the first part of Salesforce's new human capital management business unit.

Headquarters Location

20 Eglinton Avenue West Suite 600

Toronto, Ontario, M4R 1K8,


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Expert Collections containing

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces. is included in 1 Expert Collection, including HR Tech.


HR Tech

4,016 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.

Latest News

Salesforce Ups Its Employee Experience Game With Expanded

Jun 30, 2021

PHOTO:Adobe Stock More than a year after testing the HR waters with the launch of  to help employers with workforce and return to office planning in the midst of the pandemic, Salesforce is diving headfirst into the HR and employee experience market. The latest iteration of,  announced on June 17 , puts Salesforce more directly in competition with other human capital management vendors like Workday, SAP SuccessFactors and Oracle as organizations move to new hybrid work models. Put that together with the  acquisition of collaboration and communication specialist Slack  late in 2020, and it's clear Salesforce is assembling a suite of products and services that go far beyond the traditional customer relationship management where the San Francisco-based company made its name. The new products focus on employee growth, well-being and employee service tools, Jodi Innerfield, director of product marketing for Salesforce,  told ZDNet . Those needs "went from reopening the office to work from anywhere — from work from home to this hybrid working world. And what we're hearing is that the technology that our customers used for employee experience, when everybody was in an office, just isn't cutting it anymore." The new features, which are aimed at both employees as well as management and HR, include Talent, Wellbeing and new employee self-service offerings. Talent gives employees a single view of skills, development goals and potential career paths. It also provides career guidance, learning recommendations and content from Trailhead, Salesforce's online learning platform. Workers can use the Talent tools to find internal roles suited to their interests and career goals. Managers and HR teams can use Talent to get insights into the workforce and connect workers who have the skills needed with a specific project or help them identify and take on a new internal role. Tools included in Wellbeing allow employees to complete confidential wellness checks and personal planning reviews in their workflows. Based on how employees answer questions, they will receive tips on how to reduce stress from wellness partners including  Thrive Global  or connect with a financial advisor. Managers will also be able to analyze aggregate data to identify workforce trends, such as a spike in work-related stress. To alleviate privacy concerns, Salesforce is working with its Office of Ethical Use to ensure the tool keeps workers’ data confidential, Innerfield told ZDNet. New Employee Service offerings include an HR Service Center that streamlines HR processes, such as onboarding or short-term leave paperwork. Service Catalog automates requests for products and services in a consumer-style menu employees can use to take care of common tasks such requisitioning a new laptop or help with fixing their mobile device. Employee Concierge Bots aim to help users find answers by surfacing articles and escalation paths. The new HR tools were inspired by customers that have used Salesforce to build their own customized talent solutions, Innerfield said to ZDNet. The new tools "definitely take us more formally into the category of tools that help support HR teams," Innerfield said, but "the real differentiator here is we're taking an employee-centric approach. "  Salesforce’s approach to employee-centric workflows and tools mirror the product developments of other companies. Workday introduced Workday Journeys to guide employees through transitions such as onboarding, promotions or maternity leave. Oracle also introduced its own platform to offer employees personalized HR guidance, and Cisco has added digital wellness tools to Webex. “The employee experience has become a central tenet of modern talent management strategies, and is a paradigm that has the potential to drive better business outcomes in recruitment, retention and employee development,” according to Conner Forrest, senior analyst with 451 Research, part of S&P Global Market Intelligence, in a quote provided by Salesforce. “Workers want to be provided with the same contextual, relevant, feedback-driven experiences they are offered as a customer. The employee experience is an avenue through which that can be achieved.” HR Service Center and Employee Concierge Bots should be generally available in July, according to Salesforce. Wellbeing, Talent and Service Catalog are expected to be available in November. Frequently Asked Questions (FAQ)

  • When was founded? was founded in 2008.

  • Where is's headquarters?'s headquarters is located at 20 Eglinton Avenue West, Toronto.

  • What is's latest funding round?'s latest funding round is Acquired.

  • How much did raise? raised a total of $13M.

  • Who are the investors of

    Investors of include Salesforce, Seymour Schulich, Roger Martin, Joe Sigelman, Bridgescale Partners and 5 more.

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