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Seed VC | Alive

Total Raised


Last Raised

$1.1M | 5 yrs ago

About Work Today

WorkToday was founded to help people in the construction industry find the extra work they need regardless of their current employment status. It helps full-time workers find side jobs for the weekend, the under-employed find work in their down-time, and the unemployed find projects to help keep them busy.

Work Today Headquarters Location

202 Bicknell Avenue

Santa Monica, California, 90405,

United States


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Expert Collections containing Work Today

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Work Today is included in 1 Expert Collection, including HR Tech.


HR Tech

4,016 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.

Latest Work Today News

Six Cold Calling Secrets That Can Still Work Today

Sep 16, 2022

| Membership (fee-based) getty Many would say that cold calling is a thing of the past, especially with the rise of social media marketing. It is much easier to post often on various social media platforms than to deal with no after no over the phone. But is that alone enough to close new business? In my experience, nothing can replace a real voice with a personal touch. Here are six tips for effective cold calling: 1. Understand the purpose of picking up the phone. Cold calling is not the same as telemarketing. The purpose of making a cold call is not to sell a widget. Nor is it to share what you do. The purpose of a cold call is to develop enough interest in your product or service for the prospect to want to meet with you. 2. Know your plan of action. Does it take 1 in 10 or 1 in 30 calls to obtain a first appointment in your industry sector? How many meetings do you average per week in your business? How many of those meetings turn into deals? Knowing your numbers is key when making cold calls because then you know what to expect. Plus, it allows you to keep pushing forward, despite the “expected” rejection that takes place. We cannot avoid rejection. Why not embrace it and use it as fuel to get closer to that yes? A bunch of nos eventually lead to that yes. MORE FOR YOU 3. Target the right people. Next, stop wasting time with the wrong people. Just because you had a great call with someone, it doesn’t mean they have the decision-making power or budget to work with you. Know who you are calling and why. Focus your time wisely. Be precise. Make sure you have a message that is clear and easy to understand. 4. Circle back. Most victories don’t happen on the spot. It may take five or six attempts with the prospect. This means you'll need to follow up. If you have left one or two voice messages and heard nothing back, why not try again in two to three weeks? Take good notes after the first or second conversations, so you can turn those cold calls into easier conversations in the future. 5. Know when to walk away. When someone is not interested, back off. Otherwise, you will annoy others even more. Even if you know that you can potentially help a company solve a problem with your product or service, you need to be heard. If the prospect is not willing to hear you out, move on to someone who will. 6. Take a breather. Cold calls are not easy all the time. It isn’t fun to keep hearing no after no. The most important thing to do is to take a rest from the dials—a breather. The phones are difficult and can produce a ton of frustration. Take a break, but don’t quit. Never quit.

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Work Today Rank

  • Where is Work Today's headquarters?

    Work Today's headquarters is located at 202 Bicknell Avenue, Santa Monica.

  • What is Work Today's latest funding round?

    Work Today's latest funding round is Seed VC.

  • How much did Work Today raise?

    Work Today raised a total of $1.4M.

  • Who are the investors of Work Today?

    Investors of Work Today include Social Capital, Mucker Capital, E-MERGE, Hone Capital and GAN Ventures.

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