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Woowa Brothers

Founded Year



Acquired | Acquired

Total Raised




About Woowa Brothers

Woowa Brothers operates the mobile app Baedal Minjok, aka Baemin, which enables local places that deliver food to connect directly with consumers via the company's smartphone application. Their application offers places based on location, user reviews, and menus. Woowa Brothers also offers Baemin Pay, which streamlines the mobile payment process by simplifying the self-certification to a single step, providing higher customer satisfaction in food ordering experience. After verifying payment card information once, users can make payments for their orders with simple 6-digit password. The company is also developing Baemin David, a self-developed artificial intelligence (AI) assistant that helps its customers choose menus and diners.

Headquarters Location

Jangeun Building, 2F 2, Wiryeseong-daero, Songpa-gu

Seoul, 05544,

South Korea

+82 1600-7001

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Research containing Woowa Brothers

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Woowa Brothers in 4 CB Insights research briefs, most recently on Jan 11, 2023.

Expert Collections containing Woowa Brothers

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Woowa Brothers is included in 4 Expert Collections, including Restaurant Tech.


Restaurant Tech

1,062 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.



1,245 items


Food & Meal Delivery

1,505 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.


Supply Chain & Logistics Tech

226 items

Woowa Brothers Patents

Woowa Brothers has filed 7 patents.

The 3 most popular patent topics include:

  • Artificial neural networks
  • Computational neuroscience
  • Flying boats
patents chart

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Latest Woowa Brothers News

S.Korea's Woowa Brothers launches professional service robot affiliate

Feb 2, 2023

S.Korea's Woowa Brothers launches professional service robot affiliate The parent company of the food delivery app Baedal Minjok is one of the nation's leaders in the technology By B-Robotics'ÒÇÇserviceÒÇÇrobot Woowa Brothers, the parent company of South Korea's food delivery app Baedal Minjok, on Wednesday spun off its professional service robot unit into an independent affiliate to accelerate domestic robotics development and enter overseas markets through faster decision-making. B-Robotics was officially launched that day as a wholly owned subsidiary of Woowa Brothers led by Kim Min-soo, who led the service robot unit at the parent company. In 2018, Woowa Brothers started pilot service for its robot server and launched a rental product a year later in achieving commercial application. In May last year, the company began Korea's first rental service of a server robot for 300,000 won ($245) per month to lead the popularization of robots in the country. As an independent affiliate, B-Robotics in the first half of the year will launch a product with improved table serving and clearing functions by connecting a restaurant call bell and a robot server. Its plan is to diversify the base of the professional service robot market by expanding application to other workplaces such as screen golf courses and distribution centers under a goal of running over 2,500 robots by year's end. Write to Jong-Kwan Park at 1 Min read 1 Min read 2 Min read

Woowa Brothers Frequently Asked Questions (FAQ)

  • When was Woowa Brothers founded?

    Woowa Brothers was founded in 2010.

  • Where is Woowa Brothers's headquarters?

    Woowa Brothers's headquarters is located at Jangeun Building, 2F, Seoul.

  • What is Woowa Brothers's latest funding round?

    Woowa Brothers's latest funding round is Acquired.

  • How much did Woowa Brothers raise?

    Woowa Brothers raised a total of $458.94M.

  • Who are the investors of Woowa Brothers?

    Investors of Woowa Brothers include Delivery Hero, Hillhouse Capital Management, Sequoia Capital, GIC, Naver and 8 more.

  • Who are Woowa Brothers's competitors?

    Competitors of Woowa Brothers include Kurly and 4 more.

Compare Woowa Brothers to Competitors


Kurly is a food delivery & logistics platform that enables users to order food via the website and receive it the following morning. The company delivers fresh and high-end desserts, breads, milk, bottled water, and condiments, such as flour & salt, processed foods, and more.


RGP Korea, dba YOGIYO, is the Korean arm of Berlin-based Delivery Hero. YOGIYO provides fast and easy food ordering experiences to customers through its mobile applications and website. Users can find authentic restaurant reviews posted by real users, convenient re-ordering functions, expected delivery time notification services, and much more. On August 13th, 2021, YOGIYO was acquired by GS Retail, Affinity Equity Partners, and Permira at a valuation of $684.3M from Delivery Hero who had to sell Yogiyo to meet regulatory requirements that emerged from their acquisition of Woowa.


TICKET MONSTER is a mobile eCommerce marketplace intended for buying and selling products. It operates across a handful of core verticals, including a mobile grocery shopping service and an online travel meta-search platform, and facilitates buying and selling of products under various categories including food, travel, clothing, accessories, and lifestyle. The company was founded in 2010 and is based in Seoul, South Korea.


WEMAKEPRICE is a Korean social commerce platform similar to Groupon, enabling customers to engage in group-buying at an affordable price. Its holding company, Wonder Holdings, also owns game development studios Wonder People and A Storm.


Leflair is an e-commerce platform that provides branded fashion and beauty products at a discount.

Oasis Market

Oasis Market operates an online fresh food delivery platform. It offers overnight delivery services in addition to offline supermarkets. Oasis Market was formerly known as Woori Networks. The company was formerly known as Woori Networks. It was founded in 2011 and is based in Seoul, South Korea.

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