
CleverTap
Founded Year
2013Stage
Series D | AliveTotal Raised
$181.6MValuation
$0000Last Raised
$105M | 1 yr agoAbout CleverTap
CleverTap offers a user behavior analysis and targeting tool. It enables online businesses to web messaging, push notifications, in-app messaging, and reach out to customers via messages or email. It empowers digital brands to increase customer retention and lifetime value with the help of data, personalization, deep tech, and automation. The company was formerly known as WizRocket. It was founded in 2013 and is based in Mountain View, California.
CleverTap's Product Videos

ESPs containing CleverTap
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The omnichannel customer engagement market focuses on providing personalized and real-time user engagement across multiple channels. The market aims to solve the challenge of retaining users and keeping them engaged by identifying drop off points in the user journey and setting up triggers to drive ongoing engagement throughout the customer lifecycle. The market emphasizes understanding customer d…
CleverTap named as Leader among 15 other companies, including Iterable, Insider, and MoEngage.
CleverTap's Products & Differentiators
Omnichannel Engagement
CleverTap’s complete messaging suite is built to deliver Individualized content through campaigns that are optimized and automated so as to keeps customer captivated across mobile, email, web, SMS, and other platforms (15 channels).
Research containing CleverTap
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned CleverTap in 3 CB Insights research briefs, most recently on Dec 14, 2022.

Oct 26, 2022 report
Top omnichannel communications companies — and why customers chose them
Oct 12, 2022 report
Top marketing automation companies — and why customers chose themExpert Collections containing CleverTap
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
CleverTap is included in 6 Expert Collections, including E-Commerce.
E-Commerce
10,623 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Grocery Retail Tech
831 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Artificial Intelligence
10,944 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Tech IPO Pipeline
282 items
Track and capture company information and workflow.
Conference Exhibitors
5,302 items
Targeted Marketing Tech
659 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Latest CleverTap News
Sep 14, 2023
This strategic alliance will enable OSN+ to deliver hyper-personalized communication across all touchpoints to its customers Press Release PHOTO Dubai, United Arab Emirates: CleverTap, the all-in-one engagement platform, announced its partnership with the region’s leading premium streaming service, OSN+. This strategic alliance will enable OSN+ to deliver hyper-personalized communication across all touchpoints to its customers by leveraging CleverTap’s all-in-one platform. Ishan Singh, Director of Engagement and Retention Marketing at OSN+ said, “We believe in a customer-first approach and are confident that with CleverTap, we will be able to enhance our overall user experience. CleverTap’s remarkable expertise within the OTT space means they are well-versed with the unique challenges and opportunities the industry presents. Content is king, and personalization is the key to capturing and retaining audiences. Leveraging CleverTap’s patented technology and comprehensive all-in-one solution, we will be able to provide tailored, hyper-personalized content and unmatched value to our customers.” "We are thrilled about partnering with OSN+, who have always been at the forefront of digital technological innovation – a principle that strongly resonates with our commitment to always push the boundaries of MarTech. Through our granular AI-powered segmentation, OSN+ will be able to not only group users into compact cohorts but also understand the best time and channel to engage with them, and the nature of content they prefer. This will streamline their marketing efforts and help direct attention to the high-value customers.” said Samer Saad, Regional Sales Director for META region, CleverTap. “With over 120 customers in the META region, we continue to focus on scaling our local presence and are committed to helping brands maximize customer lifetime value.” About CleverTap CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: © Press Release 2023 Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release. The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk. To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
CleverTap Frequently Asked Questions (FAQ)
When was CleverTap founded?
CleverTap was founded in 2013.
Where is CleverTap's headquarters?
CleverTap's headquarters is located at 607 West Dana Street, Mountain View.
What is CleverTap's latest funding round?
CleverTap's latest funding round is Series D.
How much did CleverTap raise?
CleverTap raised a total of $181.6M.
Who are the investors of CleverTap?
Investors of CleverTap include Peak XV Partners, Tiger Global Management, Recruit Holdings, Caisse de depot et placement du Quebec, IIFL Asset Management and 5 more.
Who are CleverTap's competitors?
Competitors of CleverTap include Fresh Relevance, Terragon Group, Insider, mediarithmics, Lemnisk, Springbot, WebEngage, Cordial, MoEngage, Leanplum and 17 more.
What products does CleverTap offer?
CleverTap's products include Omnichannel Engagement and 4 more.
Who are CleverTap's customers?
Customers of CleverTap include Grofers, Lenskart, Fandango and Jerry.ai.
Compare CleverTap to Competitors

MoEngage is an intelligent marketing automation platform. It helps consumer brands to understand customer behavior across digital touchpoints through inbuilt analytics and orchestrate personalized campaigns across multiple channels, including mobile, email, website, and more. The company was founded in 2014 and is based in San Francisco, California.
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Iterable is a cross-channel marketing platform. It empowers growth marketers to create user engagement campaigns throughout the full lifecycle and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. The company was founded in 2013 and is based in San Francisco, California.

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RedPoint Global offers a comprehensive set of ETL, data quality, and data integration applications that operate in and across both traditional and unstructured, big data environments. The company also offers data-driven customer engagement solutions that help companies derive insights from customer behaviors and create consistent, relevant, and precise messaging across any and all channels required. All RedPoint applications offer a unique visual user interface that eliminates the need for programming skills, allowing enterprises to utilize all data to achieve their strategic business goals. The company was founded in 2006 and is based in Wellesley, Massachusetts.

Airship provides marketing and branding services. It enables companies to create connections with their customers by delivering artificial intelligence (AI) orchestrated messages on any channel. It provides its services to airlines, finance, media, retail, sports, and telecom industries. It was formerly known as Urban Airship. The company was founded in 2009 and is based in Portland, Oregon.