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Founded Year



Series D | Alive

Total Raised




Last Raised

$105M | 1 yr ago

About CleverTap

CleverTap offers a user behavior analysis and targeting tool. It enables online businesses to web messaging, push notifications, in-app messaging, and reach out to customers via messages or email. It empowers digital brands to increase customer retention and lifetime value with the help of data, personalization, deep tech, and automation. The company was formerly known as WizRocket. It was founded in 2013 and is based in Mountain View, California.

Headquarters Location

607 West Dana Street Suite A

Mountain View, California, 94041,

United States



CleverTap's Product Videos

ESPs containing CleverTap

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The omnichannel customer engagement market focuses on providing personalized and real-time user engagement across multiple channels. The market aims to solve the challenge of retaining users and keeping them engaged by identifying drop off points in the user journey and setting up triggers to drive ongoing engagement throughout the customer lifecycle. The market emphasizes understanding customer d…

CleverTap named as Leader among 15 other companies, including Tealium, Iterable, and MoEngage.

CleverTap's Products & Differentiators

    Omnichannel Engagement

    CleverTap’s complete messaging suite is built to deliver Individualized content through campaigns that are optimized and automated so as to keeps customer captivated across mobile, email, web, SMS, and other platforms (15 channels).


Research containing CleverTap

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned CleverTap in 3 CB Insights research briefs, most recently on Dec 14, 2022.

Expert Collections containing CleverTap

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

CleverTap is included in 6 Expert Collections, including E-Commerce.



10,624 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Grocery Retail Tech

831 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Artificial Intelligence

10,958 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Tech IPO Pipeline

539 items

Track and capture company information and workflow.


Conference Exhibitors

5,302 items


Targeted Marketing Tech

659 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Latest CleverTap News

Top 5 Best Martech Services in India for 2024

Nov 25, 2023

Top 5 Best Martech Services in India for 2024 Share Marketing technology, often referred to as Martech , has witnessed a remarkable evolution over the years, becoming an indispensable tool for businesses to thrive in the digital age. As we step into the year 2024, the landscape of Martech services in India is more dynamic and innovative than ever before. From AI-driven analytics to cutting-edge automation, Martech services in India have been at the forefront of transforming the way companies engage with their customers. November 25, 2023 India, with its robust IT industry, has emerged as a global hub for Martech solutions, offering a plethora of services that cater to the diverse needs of businesses across sectors. The coming year promises to be an exciting one for the Martech industry, with a host of new trends and technologies set to disrupt the market. In this listicle, we will unveil the “Top 5 Best Martech Services in India for 2024.” These services have not only demonstrated exceptional performance and innovation but also hold the potential to shape the future of marketing technology. From data-driven insights to personalized customer experiences, the Martech solutions on this list are poised to empower businesses and marketers in their quest to stay ahead in the competitive digital landscape. Whether you are a startup or an established enterprise, these Martech services are the ones to watch in the upcoming year. ●      CleverTap CleverTap is a prominent player in the Martech industry, offering a comprehensive platform for customer engagement and retention. With a robust suite of tools, CleverTap empowers businesses to create personalized and effective marketing campaigns. Their innovative approach to data-driven marketing has earned them a strong reputation in the industry. One of CleverTap’s standout features is its ability to harness customer data and transform it into actionable insights. Through user segmentation, predictive analytics, and multi-channel engagement, CleverTap allows businesses to deliver tailor-made experiences to their customers. This data-centric approach enables companies to maximize customer lifetime value and boost user retention rates. Moreover, CleverTap’s cross-channel marketing capabilities provide a seamless way to reach customers through various touchpoints, including mobile apps, websites, email, SMS, and more. Their easy-to-use interface and automation tools make it a favorite among marketers looking to streamline their campaigns. In the competitive world of Martech, CleverTap stands out by helping businesses foster strong, long-lasting relationships with their customers. Their innovative solutions have gained the trust of many enterprises, making them a force to be reckoned with in the industry. ●      Freshworks Freshworks is a leading Martech company specializing in customer engagement and support software. Their suite of products covers a wide spectrum of customer service needs, including CRM, helpdesk, and live chat solutions. Freshworks has established itself as a go-to platform for businesses aiming to enhance customer interactions and streamline support operations. One of Freshworks’ key strengths lies in its user-friendly approach. Their software is designed with simplicity in mind, making it accessible to businesses of all sizes. This approach allows companies to create a seamless customer support experience and build lasting customer relationships. Freshworks also excels in automating various aspects of customer service, reducing manual workloads. Their AI-driven tools provide insights, analytics, and automation that help support teams resolve issues faster and with greater accuracy. Furthermore, Freshworks offers a range of communication channels to meet customers where they are, whether through email, chat, or social media. This versatility in engagement options empowers businesses to provide consistent, multichannel support. In the competitive Martech landscape, Freshworks has positioned itself as a customer-centric company, offering a comprehensive range of tools to drive customer satisfaction and loyalty. Their reputation for excellence in customer engagement and support software makes them a valuable asset for businesses aiming to excel in this realm. ●      Zoho Zoho Corporation, a prominent player in the Martech industry, offers a wide array of cloud-based software solutions tailored to meet the diverse needs of businesses. Established in 1996, Zoho has evolved into a renowned name in the field of marketing technology. Their suite of tools encompasses CRM, email marketing, and marketing automation, making them a one-stop destination for marketing professionals. Zoho CRM, in particular, stands out for its user-friendly interface and extensive customization options, empowering companies to build robust customer relationships. In terms of digital storytelling, Zoho’s software aids businesses in crafting and delivering compelling narratives to their target audience. Through email marketing and marketing automation, companies can engage their audience effectively, weaving stories that resonate with customers. Zoho’s analytics tools provide valuable insights to refine and enhance these narratives over time, ensuring that storytelling efforts yield desirable results. Zoho’s continual innovation and commitment to customer success have cemented its position as a top choice for businesses seeking powerful Martech solutions. As the Martech industry grows, Zoho remains at the forefront, enabling companies to leverage the art of digital storytelling for impactful marketing campaigns. ●      InMobi InMobi, a leading Martech company, has revolutionized the way businesses engage with their audience through innovative mobile advertising and marketing solutions. Established in 2007, InMobi has emerged as a global force in the Martech landscape. InMobi’s robust platform empowers companies to harness the power of storytelling on mobile devices. They offer a suite of advertising and marketing tools that help brands craft and deliver captivating narratives directly to their target audience’s mobile screens. From interactive video ads to immersive in-app experiences, InMobi enables brands to create compelling stories that resonate with users. InMobi’s data-driven approach to Martech allows businesses to tailor their storytelling efforts based on real-time user insights. This ensures that the narratives are always relevant and engaging, thereby maximizing the impact of marketing campaigns. As digital storytelling gains prominence in the Martech realm, InMobi’s commitment to innovation and user-centric solutions places them at the forefront of this evolving landscape. Their dedication to providing tools for effective storytelling on mobile devices makes them an essential partner for businesses looking to captivate their audience in today’s mobile-centric world. ●      Appier Appier is a prominent player in the realm of Martech companies, leveraging cutting-edge artificial intelligence (AI) and data analytics to empower businesses with invaluable insights and solutions. This Taiwanese tech company specializes in aiding organizations in their marketing and data optimization efforts, ultimately enhancing their overall efficiency and customer engagement. At its core, Appier offers a suite of AI-driven products that are instrumental in helping businesses understand their target audience and deliver personalized experiences. Their CrossX Programmatic platform stands out by providing advertisers with a smart way to optimize ad campaigns across various channels, ensuring their ads reach the right audience at the right time. It’s all about maximizing ROI through data-driven decisions. Appier’s proprietary AI technology is equally impressive. Aixon, their AI platform, harnesses the power of machine learning to analyze vast datasets, enabling businesses to make data-driven decisions. This aids in not only marketing but also improving customer experience and product recommendations. This Martech company is dedicated to delivering innovative solutions and staying ahead of the curve in the fast-evolving digital marketing landscape. With a strong focus on AI, Appier continues to be a valuable partner for businesses looking to harness the full potential of their data and enhance their marketing strategies. In a data-driven world, Appier’s expertise is invaluable in helping businesses navigate the complexities of Martech and drive success. Appier’s commitment to innovation and its unique AI-driven solutions make it a leading player in the Martech industry. Their dedication to helping businesses make smarter decisions and optimize their marketing strategies is poised to keep them at the forefront of this ever-evolving field. With Appier, businesses have a trusted partner to navigate the complexities of Martech and stay competitive in the digital marketing landscape.

CleverTap Frequently Asked Questions (FAQ)

  • When was CleverTap founded?

    CleverTap was founded in 2013.

  • Where is CleverTap's headquarters?

    CleverTap's headquarters is located at 607 West Dana Street, Mountain View.

  • What is CleverTap's latest funding round?

    CleverTap's latest funding round is Series D.

  • How much did CleverTap raise?

    CleverTap raised a total of $181.6M.

  • Who are the investors of CleverTap?

    Investors of CleverTap include Peak XV Partners, Tiger Global Management, Recruit Holdings, Caisse de depot et placement du Quebec, IIFL Asset Management and 5 more.

  • Who are CleverTap's competitors?

    Competitors of CleverTap include Aampe, Fresh Relevance, Terragon Group, Insider, mediarithmics and 7 more.

  • What products does CleverTap offer?

    CleverTap's products include Omnichannel Engagement and 4 more.

  • Who are CleverTap's customers?

    Customers of CleverTap include Grofers, Lenskart, Fandango and


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