Search company, investor...

WIT Fitness

Founded Year



Series A | Alive

Total Raised


Last Raised

$1.89M | 3 yrs ago

About WIT Fitness

WIT Fitness is a training specialist retailer, stocking globally sourced apparel, footwear, and accessories, in-store and online.

Headquarters Location

1, One New Change

London, England, EC4M 9AF,

United Kingdom

Missing: WIT Fitness's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: WIT Fitness's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Expert Collections containing WIT Fitness

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

WIT Fitness is included in 1 Expert Collection, including Fitness Tech.


Fitness Tech

1,344 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

Latest WIT Fitness News

WIT Fitness appoints new chief executive

Jun 15, 2022

Image: WIT Fitness People Global training brand WIT Fitness has appointed retail growth specialist Matt Brewster as its new chief executive, as founder Dan Williams moves into a new chief brand officer role. Brewster, who has experience working for Procter & Gamble, Speedo, and Arcadia, has also been advising and working with several hypergrowth businesses including WIT Fitness. In his new role as CEO at WIT Fitness, Brewster will be tasked with continuing to develop the brand’s offering as its sets its sights on “ambitious future growth,” building on its impressive 2021, where it reported record sales. Dan Williams, founder and chief brand officer at WIT Fitness, said in a statement: “We are delighted to welcome Matt as CEO of WIT. His knowledge and experience within the sector is invaluable and will serve us in our long-term vision as the expert training retailer to provide the best service worldwide to the training obsessed. “I’m incredibly excited for the future. We have some ambitious targets which have been a characteristic of the business since inception, and we have all the tools to achieve them.” Commenting on his new role, Brewster added: “WIT’s mission is about changing lives through training, and we are passionate about changing as many lives as possible. We want to leverage our global community, continue to be the go place for all things training by having access to the best brands, partnerships and work with our global community to be the trusted advisor and expert training retailer. We are excited by our growth prospects and plans and look forward to working closely with our teams, partners and suppliers to realise our ambitions.” WIT Fitness operates a unique model that combines experiential retail, in-person training and selling branded training footwear, apparel and equipment through its e-commerce platform from brands such as Nike, Reebok, Under Armour and Adidas.

WIT Fitness Frequently Asked Questions (FAQ)

  • When was WIT Fitness founded?

    WIT Fitness was founded in 2015.

  • Where is WIT Fitness's headquarters?

    WIT Fitness's headquarters is located at 1, One New Change, London.

  • What is WIT Fitness's latest funding round?

    WIT Fitness's latest funding round is Series A.

  • How much did WIT Fitness raise?

    WIT Fitness raised a total of $6.19M.

  • Who are the investors of WIT Fitness?

    Investors of WIT Fitness include VGC Partners and Crowdcube.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.