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Founded Year



Series A | Alive

Total Raised


Last Raised

$1.89M | 1 yr ago

About WIT Fitness

WIT Fitness is a training specialist retailer, stocking globally sourced apparel, footwear, and accessories, in-store and online.

WIT Fitness Headquarter Location

1, One New Change

London, England, EC4M 9AF,

United Kingdom

Latest WIT Fitness News

WIT Fitness teams with CrossFit online

Jun 16, 2021

By Retail Technology | Wednesday June 16 2021 | UPDATED 16.06.21 Sportswear retailer WIT Fitness has signed a multi-year deal to operate an official online CrossFit store The partnership enables WIT and CrossFit to better serve CrossFit’s global community of members, coaches, and owners across more than 12,000 affiliate gyms worldwide, along with millions of fans of the Crossfit Games. WIT will also become a sponsor of The CrossFit Games, and it will have an onsite retail store at the Games and Semifinal events. Dan Williams, founder of WIT Fitness, said: “The CrossFit methodology and community have been doing this for over 20 years, so we are perfectly aligned in our values and our desire to promote fitness for all. Our newly formed partnership with CrossFit will enable us to cater for a whole new market of consumers across the globe.”

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Expert Collections containing WIT Fitness

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

WIT Fitness is included in 1 Expert Collection, including Fitness Tech.


Fitness Tech

1,260 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

WIT Fitness Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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WIT Fitness Rank

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