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About is a social network based around simple yes/no questions. It's not about writing long answers to life's most elusive questions.'s popularity comes from quick responses that lack any explanation. The absence of explanation and reasoning seems to be what aims to make highly addictive. Users get riled up over controversial answers and then write madly in the comments.'s long-term vision is to match up potential friends and help silo its users into interest groups. Matching people based on their answer history is also aims to give them a clear way to insert contextual advertising into the question stream. Advertisers on will be able to target their ads based on a user's question profile (i.e people who answer positively to sports questions, get the latest ESPN ad). now has a Facebook application through which users can answer a stream of questions that appear on As users answer questions, assigns users points and matches users with other users that answer questions similarly to users.

Headquarters Location

Boston, Massachusetts,

United States

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Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs). Frequently Asked Questions (FAQ)

  • Where is's headquarters?'s headquarters is located at Boston.

  • What is's latest funding round?'s latest funding round is Dead.

  • How much did raise? raised a total of $5M.

  • Who are the investors of

    Investors of include North Bridge Venture Partners.

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