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winkl.co

Founded Year

2017

Stage

Acquired | Acquired

About Winkl

Winkl is a mobile platform for content creators and bloggers. The app enables creators across the world to generate their own websites and blogs in under a minute from their mobile.On January 5th, 2022, Winkl was acquired by MyGlamm. Terms of the transaction were not disclosed.

Winkl Headquarters Location

A-101, #655, 11th Main Rd HAL 2nd Stage, Indiranagar

Bengaluru, 560008,

India

+91 8904783190

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Latest Winkl News

These influencer marketing platforms help brands choose the perfect match

Apr 25, 2022

0 CLAPS 0 The definition of marketing has changed in the generation of GenZ and millennials, with brands now focussing on bloggers, Instagrammers, and YouTubers. Influencer marketing, which involves using metrics to gauge and increase brand recognition on the new age channels, has become the most preferred tactic for companies to connect with their target audience. The segment is growing rapidly and is evolving to get smarter and measurable. According to MarketsAndMarkets , the global influencer marketing platform market was worth $6.0 billion in 2020 and is expected to grow to $24.1 billion by 2025, at a 32.0 percent CAGR. Here are some platforms that help brands and influencers get more value for their investment. Get connected to PickMyAd Barcode Entertainment Founded in 2018 by Rahul Khanna, Mumbai-based technology-driven influencer marketing agency Barcode Entertainment, says it brings together data-led performance, expert creative strategy, real human relationships, authentic engaging content, and paid media targeting. "The creator economy is expanding rapidly as more and more people have turned to content creation as a secondary or primary source of income. India has more than 20 lakh content creators and they are growing exponentially. We want to support this new creative class by connecting them to the world’s enterprise consumer brands, allowing them to turn their passion into a possibility to earn a living," said Barcode Entertainment Co-Founder Rahul . Get connected to PickMyAd The startup aims to make the space much more accountable by making it easier for brands to collaborate with the creator economy. MAD Influence Mad Influence team Founded in 2018 by Gautam Madhavan, Noida-based influencer marketing platform Mad Influence brings talent, influencers, content creators, and brands under one roof to collaborate. The startup provides bands with solutions to market their services and products through influencers. It claims to have worked with names such as Dharma Production, ALTBalaji, TikTok, Hotstar, HCL, Alibaba.com, T-Series, Pen, Vivo, and Sony Music, among others. "We have on boarded over 8,000 content creators across India from multiple networks, including Facebook, Instagram, TikTok, YouTube, Twitter, etc. We provide real-time analytics for all the promotions that we do with each of our influencers with our integrated artificial intelligence tool built into our platform. This enables brands to access and choose between thousands of influencers with just one click," Mad Influencer Co-Founder Gautam said. It charges commission from the influencers on every deal they get, and also charges the client a premium for the services rendered. Stay Updated Please fill in this field. {{#error}} {{/error}} Winkl The team at Winkl, which is community-led, unlike other influencer platforms. Founded by Rahul Singh and Nikhil Kumar, Bengaluru-based influencer marketing platform Winkl helps influencers create detailed, received feedback, showcase their work, and make money via brand collaborations. The startup also helps brands run influencer marketing campaigns at scale in a manner that is as easy as running a Facebook ad. It claims to automate 90 percent of the process and ensures that manual work is completed without the need for human intervention. Winkl makes money by charging brands a commission of 2 to 5 percent of the brand's total campaign spending. Winkl Co-Founder Rahul said, "Winkl was born out of the problems we faced while working on one of our earlier projects. We had a tough time with influencer marketing as we had no clue who to work with, how much to pay and what kind of content would work for us. From this need, we came up with the idea." ALSO READ Pulpkey Started by Amit Mondal in 2017, Bengaluru-based influencer marketing platform Plupkey helps brands identify the perfect creator for their services or products and provides cost-effective and authentic services for modern advertising strategies. The startup aims to give brands "a human voice through collaboration with internet influencers" to "leverage their creativity and social intelligence." It uses data mining, creativity, technology, content creators' collaboration habits, human input, and quality check-in to match a brand with the right set of influencers and creators. Pulpkey says it works with brands such as Kingfisher, Amazon, Oppo, HotStar, Zara, Taco Bell, Rebel Foods, CureFit, Happn, Pocket Aces, Beardo, Goderej, Times of India, Paypal, among others. "Our in-house technology solutions, powered by AI and machine learning, provide in-depth analysis for your audience. Technology ensures minimum human support, so our campaign turnaround time is reduced. Our team takes care of everything: planning and strategy, creative direction, influencer management, overseeing content creation and live analytics/reporting," Pulpkey Founder Amit said. PickMyAd L-R - Aruljothi Kuppusamy, Prabu Dass, Sivakumar Selvaraj and Arun Pious Started by Prabu Dass, Aruljothi, and Sivakuamr S, Chennai-based influencer marketing platform PickMyAd allows brands to book influencers for collaborations and promotions. The startup focuses on YouTube, with plans to add Instagram in the near future. It allows influencers and brands to register themselves on the platform. PickMyAd charges 10 percent commission from brands and 20 percent  from influencers. It works with 37 brands from Tamil Nadu, such as IppoPay, Giottus, Podhini Diary, Jingle Bid, among others. "We noticed the changes and trends in influencer marketing. At the same time, there was an increase in scam complaints from brands of being cheated by influencers and vice versa. We are trying to remove the hurdle for influencers where they are bombarded with requests," explained PickMyAd Co-Founder Prabu . Get connected to PickMyAd

Winkl Web Traffic

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  • When was Winkl founded?

    Winkl was founded in 2017.

  • Where is Winkl's headquarters?

    Winkl's headquarters is located at A-101, #655, 11th Main Rd, Bengaluru.

  • What is Winkl's latest funding round?

    Winkl's latest funding round is Acquired.

  • Who are the investors of Winkl?

    Investors of Winkl include MyGlamm and Axilor Accelerator.

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