Nov 24, 2021

Ghost kitchen company opens third NYC location in high traffic Midtown West. Brands available for delivery and takeout include Wingstop, Jersey Mike’s Subs, Chili’s, Burger Village, Han Dynasty, Hawaiian Bros, and Café Habana. Senior Editor - Restaurants Kitchen United  opened its newest location at 307 W. 38th Street in Manhattan. The opening marks the company’s third New York City location, and follows the recent news that the company has bought software and ghost kitchen developer, Zuul . The acquisition lead to Zuul’s existing locations in the Soho and Hudson Yards neighborhoods rebranded as a Kitchen United MIX kitchen center last month. The newest ghost kitchen center for the company is located in a high traffic area on Manhattan’s west side, surrounded by major transit hubs, professional and residential buildings and well-known tourist attractions. The new site has approximately 6,400 square feet at ground level, and will feature national, regional and local restaurant operators on opening day, including Wingstop, Jersey Mike’s Subs, Chili’s, Burger Village, Han Dynasty, Hawaiian Bros, and Café Habana. [75% of consumers prefer to order delivery direct from the restaurant, according to  HT's 2021 Customer Engagement Technology Study .]   Soaring Demand