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Wikitude company logo


Founded Year



Acquired | Acquired

Total Raised


About Wikitude

Wikitude operates an ecosystem for enabling mobile Augmented Reality. Based on 100% in-house IP, the company offers customers and partners a platform they can use to create their own Augmented Reality experiences. This ranges from interactive catalogs for Victoria's Secret, augmented beer labels for Budweiser, digital tourist guides for the City of London up to industrial and enterprise use-cases for Honeywell, Andritz and others to assist employees in their daily work tasks. On September 10th, 2021, Wikitude was acquired by Qualcomm. The terms of the transaction were not disclosed.

Headquarters Location

Schrannengasse 6

Salzburg, 5020,


+43 (0)662 243310

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Research containing Wikitude

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Wikitude in 1 CB Insights research brief, most recently on Sep 7, 2022.

Expert Collections containing Wikitude

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Wikitude is included in 4 Expert Collections, including AR/VR.



1,495 items

This collection includes companies creating hardware and/or software for augmented reality, virtual reality, and mixed reality applications.


Conference Exhibitors

6,062 items

Companies that will be exhibiting at CES 2018


Ad Tech

3,724 items

Companies offering tech-enabled marketing and advertising services.



163 items

Companies in this collection map to our metaverse market map, published on 4/13/2022. Read the full metaverse report here:

Latest Wikitude News

$76.5 Billion Worldwide Image Recognition Industry to 2027 – Players Include Attrasoft, Google, Hitachi, Honeywell International and NEC –

Dec 29, 2022

Slyce Inc. Wikitude GmbH Image recognition refers to a technological solution used for identifying objects, people, places and actions in images. It utilizes machine vision technologies with predefined algorithms and artificial intelligence (AI) to interpret a matrix of numerical values in a digital image. The algorithm maps out a pattern or relationship in subsequent images to improve the accuracy of the results. Some of the commonly used algorithms include Principal Component Analysis (PCA), Scale-invariant Feature Transform (SIFT) and Speeded Up Robust Features (SURF). These technologies are also used for performing machine-based visual tasks, such as labeling contents of images with meta-tags, performing image content search and guiding self-driving cars, autonomous robots and accident avoidance systems. Rapid digitization across industries, along with the widespread adoption of AI-based systems, are among the key factors driving the growth of the market. Furthermore, the increasing utilization of image recognition technologies for digital marketing applications is providing a thrust to the market growth. E-commerce service providers integrate their application’s programming interface with the image recognition tools to assist with the monitoring of return on investment (RoI) and enhancing brand productivity. Additionally, various technological advancements, such as the improvements in AI, big data and machine learning (ML) systems, are acting as other growth-inducing factors. This enables law enforcement agencies to run visual analytics for biometric scanning machines, pedestrian recognition and vehicle tracking. Other factors, including significant improvements in the information technology (IT) infrastructure, along with extensive research and development (R&D) activities, are anticipated to drive the market further. Key Market Segmentation: The publisher provides an analysis of the key trends in each sub-segment of the global image recognition market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, technology, application, deployment type and end use industry. Breakup by Component: BFSI Key Questions Answered in This Report: How has the global image recognition market performed so far and how will it perform in the coming years? What has been the impact of COVID-19 on the global image recognition market? What are the key regional markets? What is the breakup of the market based on the component? What is the breakup of the market based on the technology? What is the breakup of the market based on the application? What is the breakup of the market based on the deployment type? What is the breakup of the market based on the end use industry? What are the various stages in the value chain of the industry? What are the key driving factors and challenges in the industry? What is the structure of the global image recognition market and who are the key players? What is the degree of competition in the industry? For more information about this report visit Contacts

Wikitude Frequently Asked Questions (FAQ)

  • When was Wikitude founded?

    Wikitude was founded in 2009.

  • Where is Wikitude's headquarters?

    Wikitude's headquarters is located at Schrannengasse 6, Salzburg.

  • What is Wikitude's latest funding round?

    Wikitude's latest funding round is Acquired.

  • How much did Wikitude raise?

    Wikitude raised a total of $3.9M.

  • Who are the investors of Wikitude?

    Investors of Wikitude include Qualcomm, Konica Minolta, Gamma Capital Partners, Tecnet Equity and Yushan Ventures.

  • Who are Wikitude's competitors?

    Competitors of Wikitude include metaio and 2 more.

Compare Wikitude to Competitors

Aurasma Logo

Aurasma is a product of HP Autonomy. Aurasma is an augmented reality platform and is available as a software development kit or as a free app for iOS- and Android-based mobile devices.


HoloLamp is a portable, glasses-free augmented reality device that creates optical 3D illusions directly in the user environment. Using HoloLamp, people can interact with content in natural and intuitive ways. HoloLamp's technology is changing the game in AR by removing any wearable equipment that constrains the user, and by removing any barrier that traps the 3D content into devices like screens or VR headsets.

Blippar Logo

Blippar is a technology company specializing in Augmented Reality and Computer Vision. Blippar provides access to an AR ecosystem with products and professional services to meet specific business needs. Blippar provides consultancy services, via the Blippar Studio team, who can custom build any AR experience. The AR creation tools Blippbuilder and Blippbuilder Script allows agencies and businesses to create their own augmented reality content.

Zappar Logo

Zappar specializes in AR-enabled products and infotainment experiences. The company works closely with brands, license partners and retailers across the world to produce innovative, customizable market-leading solutions as bite-sized entertainment.

Layar Logo

Layar is an augmented reality startup that allows a user's smartphone to become a 'viewfinder'. It essentially layers data and information on top of what the user may be looking at. The Layar platform is available on Android, iPhone, Symbian and BlackBerry 7 OS devices, comes pre-installed on phones and is promoted by handset manufacturers and carriers.

metaio Logo

metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the advanced software suite, 3-D animations can be integrated seamlessly into live-video streams respectively into pictures of the user's real environment. metaio is also the producer of an advanced mobile augmented reality browser, junaio, available for download on Android and iOS.

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