Search company, investor...

Founded Year



Dead | Dead

Total Raised




About Wikimart

Wikimart provides an online marketplace designed to sell goods and products online. It sells only new goods at fixed prices and operates in all major product categories - from consumer electronics to home appliances to apparel, etc. The company was founded in 2008 and is based in Moscow, Russian Federation.

Headquarters Location

M Street Paveletskaya Letnikovskaya d.11 / 10


Russian Federation

(495) 641-58-85



Research containing Wikimart

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Wikimart in 1 CB Insights research brief, most recently on Aug 1, 2023.

Expert Collections containing Wikimart

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Wikimart is included in 2 Expert Collections, including E-Commerce.



10,549 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).



12,502 items

Excludes US-based companies

Latest Wikimart News

Why Fintech Founders Need to Decentralise Decision Making and Become Customer-Centric

Jun 22, 2023

Why Fintech Founders Need to Decentralise Decision Making and Become Customer-Centric I have never been a product founder. When I sold my previous company, Wikimart – known as the ‘eBay of Russia’ – we had 85 people in marketing and only 2 in the product team. It was evident that the company wasn’t product-driven. In the world of eCommerce, marketing and sales usually take precedence over product development. Just think about it the next time you can’t find a specific feature on Amazon. My latest venture, Silverbird, operates in the digital banking sector, and it’s heavily focused on product development. Unlike other industries, banks have nothing more to offer than an app for managing money. So, I had to rethink my approach and form a new philosophy on how to build a product-led organisation . During my two decades of building IT products, I quickly realised that being product-driven doesn’t necessarily equate to being customer-centric. Achieving true customer-centricity requires more than just hiring product-oriented individuals, it demands intentional decentralisation of decision-making; something that doesn’t always sit well with a founder’s ego. In many startups, particularly in Silicon Valley and beyond, the founder or founding team tends to make all the decisions, which hampers decentralised product development. Regardless of how much emphasis these startups place on being product-driven, they can never truly prioritise the customer if critical decisions always start and end with the founder. Consequently, their talented product managers are reduced to mere project managers, which is detrimental to many product-oriented organisations and, ultimately, it is the customer and the product that suffer the most. To build a customer-centric organisation and create a great product, decentralising decision-making from the beginning is essential. Startups that empower their product managers to make key product decisions enjoy independent product departments that thrive, resulting in successful products. Steve Jobs may be a cliché example, but there is often truth behind clichés – despite being an extremely opinionated founder, he did not make every decision at Apple. Instead, Jobs assembled the best product design teams in the world and trusted them to determine what customers needed. He set high standards and scrutinised their decisions, but he did not make the decisions himself. This fundamental distinction separates a founder-centric company from a customer-centric one: in the latter, founders ask questions rather than provide answers. Even before launching Silverbird in 2021, we invested significant resources—tens of thousands of dollars and hundreds of hours—into interviewing customers. While customer interviews and ‘customer development’ are prevalent, few founders genuinely take the time and effort to learn from these interviews. At Silverbird, we conducted over 180 interviews with exporters across nine markets as part of our pre-launch product and customer discovery process. These interviews continue to inspire our product team and inform our decision-making. In the end, the role of a founder is not to dictate, but to build, listen, learn and empower. The shift from a founder-centric model to a customer-centric one hinges on embracing the wisdom that our product teams and customers offer. My journey from Wikimart to Silverbird isn’t just a business transition, but a testament to the transformative power of decentralised decision-making and genuine customer engagement. Remember, in the world of product-led organisations, it’s not the founders who provide answers; rather, they ask the right questions, serving as catalysts for a dynamic, customer-oriented innovation process.

Wikimart Frequently Asked Questions (FAQ)

  • When was Wikimart founded?

    Wikimart was founded in 2008.

  • Where is Wikimart's headquarters?

    Wikimart's headquarters is located at M Street Paveletskaya, Moscow.

  • What is Wikimart's latest funding round?

    Wikimart's latest funding round is Dead.

  • How much did Wikimart raise?

    Wikimart raised a total of $81M.

  • Who are the investors of Wikimart?

    Investors of Wikimart include Anatoly Goncharov, Tiger Global Management and FJ Labs.



CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.