Search company, investor...


Seed | Alive

Total Raised


Last Raised

$20K | 9 yrs ago

About Wiindi

Wiindi is a social discovery commerce platform for Southeast Asia.

Headquarters Location




Expert Collections containing Wiindi

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Wiindi is included in 1 Expert Collection, including E-Commerce.



10,549 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

Latest Wiindi News

Exclusive: JFDI’s startup social shopping app Wiindi to focus on expansion in Vietnam

Jul 6, 2015

JFDI’s startup social shopping app Wiindi to focus on expansion in Vietnam Wiindi's CEO Phuc Le at the Echelon Asia Summit 2015 Posted Google Discovery shopping website and app Wiindi , that is among the first of Vietnamese startups to have joined Singapore-based  JFDI Accelerate programme, said it plans to be the number one mobile shopping platform in Vietnam within the next 18 months. The other Vietnamese startup to have joined JFDI is , a baby product e-commerce company which raised six-figure seed funding in 2013. Wiindi , which was also among the top 10 promising startups in Asia Pacific during the recent  Echelon Summit 2015 . It has received a S$25,000 ($19,650) in cash from the Joyful Frog Digital Incubator. The funding will increase to S$50,000 for the next batch, said Phuc Le, co-founder and CEO of the shopping app. Historically, the programme has seen over 50 per cent of its alumni raise seed funding of $500,000 or more. Prior to the Echelon summit in June, Wiindi had emerged as winner of Judges’ Choice and People’s Choice award at Vietnam Qualifier of Echelon’s Top100 Startups, in March. Wiindi is a Pinterest for shopping, which helps shoppers discover, collect and track prices for their favourite products, and get the best deals to buy their desired items, Phuc said. “The platform also helps online merchants increase sale via understanding, engaging and interacting with their customers.” The app deals with one of the current problems of the e-commerce market – shoppers do not have a place to centralise and remember all the products they discover online. Also, there was no system to track and provide notifications when their desired products went on sale. Meanwhile, on the business side, online retailers lose 98 per cent of their visitors (leave without buying) and have no way to engage them again. Wiindi allows users to create their own “wishlist” to save information about products that they want. It keeps an eye on those items and notifies users immediately if the products drop in price, via email, Facebook notification, or app notification. Meanwhile, shop owners will be able to view the analytics to see what is trending at the moment, which may influence their decisions to provide discounts to the right people. Phuc believes in the potential of the Vietnamese market. There are some 12 million online shoppers from 18 to 35 years old, and over 200,000 merchants who are selling those products online in the country, Phuc said. He sees Vietnam as the market with most potential in the Southeast Asia, with e-commerce penetration almost tripling during 2011-2016. With a 93 million population – 44 per cent of which are using internet- increasing 13 per cent year-on-year, social media accounts for an increase of 50 per cent year-on-year. “This is one of the highest speeds all over the world,” Phuc commented. When it comes to mobile, smartphone growth is 57 per cent, the second fastest rate in SEA, he added. “This shows a clear trend that mobile and social e-commerce is next to big thing in this market. Our vision is to take the number one position in mobile social shopping in Vietnam within 18 months, then expand to other markets such as Thailand, Malaysia and Indonesia,”he added. Incorporated in Singapore since April (previously in Vietnam), Wiindi targets the Vietnamese market first, where it has become publisher for Japan’s affiliate marking firm Interspace in Vietnam. The startup has has gained a monthly organic growth of 35 per cent on the consumer side, and a 20 per cent weekly growth in attracting merchants. As per investment in the company, Phuc said 50 per cent is for product development, which will see it complete Android and Windows phone apps by the end of this year. The startup is launching the first version of iOS app. Thirty per cent of the funding will be spent on marketing and PR, while the remaining 20 per cent will be used for strategic partnership development and sale. Related stories:

Wiindi Frequently Asked Questions (FAQ)

  • What is Wiindi's latest funding round?

    Wiindi's latest funding round is Seed.

  • How much did Wiindi raise?

    Wiindi raised a total of $20K.

  • Who are the investors of Wiindi?

    Investors of Wiindi include JFDI.Asia.



CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.