Search company, investor...

Founded Year



Acq - P2P | Acquired



About Whole Foods Market

Whole Foods Market is a natural and organic food supermarket. It also provides an online platform for grocery and packaged food ordering. The company was founded in 1978 and is based in Austin, Texas. In June 2017, Whole Foods Market was acquired by Amazon.7B.

Headquarters Location

550 Bowie Street

Austin, Texas, 78703,

United States




Research containing Whole Foods Market

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Whole Foods Market in 2 CB Insights research briefs, most recently on Mar 1, 2023.

Latest Whole Foods Market News

Home Depot broke labor law by firing an employee with ‘BLM’ on apron, NLRB rules

Feb 22, 2024

Home Depot broke labor law by firing an employee with ‘BLM’ on apron, NLRB rules Jim Mone/AP/File via CNN Newsource In this Aug. 27 By Ramishah Maruf, CNN New York (CNN) — The National Labor Relations Board on Wednesday ruled that Home Depot violated the law by firing an employee after he refused to remove “BLM” (which stand for “Black Lives Matter”) messaging from his work apron. In late spring and summer of 2020, the United States was engulfed in Black Lives Matter protests in the wake of George Floyd’s murder. In a Home Depot store in New Brighton, Minnesota – a suburb of Minneapolis, where police killed Floyd – several workers hand-wrote “BLM” on the company’s distinctive orange aprons. The store fired at least one employee, Antonio Morales, over the matter. The NLRB ruled that Morales’ refusal to remove the messaging was a “protected concerted activity” to protest the racial injustice that took place at the store from August 2020 to February 2021. For example, the decision said that a flooring department employee told Morales to monitor a Black customer because “people of Somali descent were more inclined than others to steal.” Workers also complained of “racially discriminatory conduct” internally. Section 7 of the National Labor Relations Act “protects the rights of employees to wear and distribute items such as buttons, pins, stickers, t-shirts, flyers, or other items displaying a message relating to terms and conditions of employment, unionization, and other protected matters.” The NLRB found that Home Depot broke the law by interfering with employees’ Section 7 rights. The Board’s reasoning flips rulings from lower NLRB judges on BLM messaging on employee uniforms in Home Depot and Whole Foods. The ruling says that Morales must be reinstated and he must be reimbursed for any loss of earnings. Home Depot said in a statement it disagrees with the decision. “The Home Depot is fully committed to diversity and respect for all people. We do not tolerate any kind of workplace harassment or discrimination,” a spokesperson said. A change in messaging The decision by the Labor Board overturned a ruling by an NLRB administrative law judge in 2022. A decision by an administrative law judge can be appealed to the Board, made up of five members. That judge, Paul Bogas, had ruled the BLM messaging was not “inherently concerted” because it had to have been a group effort and also had to address working conditions at the store. “A message about unjustified killings of black men, while a matter of profound societal importance, is not directly relevant to the terms, conditions, or lot of Home Depot’s employees as employees,” Bogas wrote . Risa Lieberwitz, a professor of labor and employment law at the Cornell University School of Industrial and Labor Relations, said that though the two cases follow the same legal framework, the question will be how closely the Board will link the BLM messaging to specific workplace conditions around race. Whole Foods had informed team members across several states that they were violating the store’s dress code by wearing BLM items, and they could either remove them or “clock out” and go home. The NLRB General Counsel had argued that the BLM movement extended to solidarity against systemic racism, which meant the employees were also standing with Whole Food’s Black employees and opposing systemic racism at work. The judge ruled then that it was not protected because employees were showing solidarity with the Black Lives Matter movement, without any goal related to their working conditions at the store. “The fact that BLM may be a movement of great significance to African Americans, and that its goals are valid, does not mean that a rule prohibiting the displaying of such message at work is ‘racist,’ as some employees implied,” the judge wrote. In a statement in December Whole Foods Market said, “our diverse culture continues to be a source of great pride for Whole Foods Market and we remain focused on creating both a safe and inclusive workplace for all.” The Whole Foods decision has also been appealed and has gone to the Board. A separate class-action complaint is pending in the US Circuit Court of Appeals for the First Circuit. The Board saved some topics for later in its Home Depot decision. NLRB General Counsel wanted the Board to rule the protests against workplace racial discrimination are inherently protected, which the Board left open-ended. The-CNN-Wire

Whole Foods Market Frequently Asked Questions (FAQ)

  • When was Whole Foods Market founded?

    Whole Foods Market was founded in 1978.

  • Where is Whole Foods Market's headquarters?

    Whole Foods Market's headquarters is located at 550 Bowie Street, Austin.

  • What is Whole Foods Market's latest funding round?

    Whole Foods Market's latest funding round is Acq - P2P.

  • Who are the investors of Whole Foods Market?

    Investors of Whole Foods Market include Amazon, Jana Partners and FIS Holdings.

  • Who are Whole Foods Market's competitors?

    Competitors of Whole Foods Market include Tres Lecheria and 1 more.


Compare Whole Foods Market to Competitors

Trader Joe's Logo
Trader Joe's

Trader Joe's is a specialty grocery store chain. The grocery store stocks gourmet foods, organic foods, vegetarian foods, unusual frozen foods, imported foods, domestic and imported wine and beer, and staples like bread, eggs, cereal, and produce.

Meijer Logo

Meijer is a one-stop destination for name brands, great value, and low prices on everything from groceries to clothing, electronics, home goods and more. Meijer operates 217 supercenters and grocery stores across the Midwest, all of which include a pharmacy. The Meijer pharmacy is growing as a customer destination through expanded clinical services, as well as a free medication program that includes antibiotics, pre-natal vitamins, and medications for individuals with Type 2 Diabetes and high cholesterol.


Aldi is a company that primarily focuses on the retail industry. The company's main offerings include affordable grocery items and household essentials. It primarily sells to the general consumer market. It was founded in 1976 and is based in Essen, Germany.

Wegmans Logo

Wegmans is a major regional supermarket chain operating in the retail industry. The company offers a wide range of products and services including grocery items, meal delivery and curbside pickup, catering services, and health and nutrition products. They also provide digital coupons and have a dedicated mobile application for a seamless shopping experience. Wegmans was formerly known as Rochester Fruit and Vegetable Company. It is based in Rochester, New York.

Publix Logo

Publix is a company that operates in the retail sector, with a focus on supermarkets. The company offers a range of services including in-store and online shopping for a variety of items, curbside pickup, delivery, and pharmacy services. It primarily serves the retail industry. It was founded in 1930 and is based in Lakeland, Florida.

Coppel Logo

Coppel is a department store chain that operates in the retail industry. The company's main service is offering credit-based sales with minimal requirements and free deliveries. It was founded in 1941 and is based in Culiacan, Mexico.


CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.