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About Who Gives A Crap

Who Gives A Crap develops environmentally friendly toilet paper. The papers are made through recycled paper fiber, bamboo, or sugarcane and are free of dyes, inks, and scents. It was founded in 2012 and is based in Melbourne, Victoria.

Headquarters Location

585 Little Collins Street Suite 816

Melbourne, Victoria, 3000,




Expert Collections containing Who Gives A Crap

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Who Gives A Crap is included in 3 Expert Collections, including Household Essentials & Pet.


Household Essentials & Pet

260 items

This collection includes companies developing household essentials- and pet-related products, including household cleaners, laundry detergents, paper goods, and pet food and accessories.


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.



10,700 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

Latest Who Gives A Crap News

Aussies Encouraged To Flush Away Their Exes With Who Gives A Crap Valentines Day Campaign

Feb 15, 2024

Aussies Encouraged To Flush Away Their Exes With Who Gives A Crap Valentines Day Campaign This Valentine’s Day, Who Gives A Crap uncovered the heartbreak habits of Australians, discovering more than 70 per cent of Aussies refuse to throw out their ex’s things post-breakup. While three-quarters of Aussies think it’s important to physically dump any reminders of their ex, more than 20% have kept items from their exes for more than two years. In a move to help these heartbroken hoarders, Who Gives A Crap is inviting people to ‘flush’ their ex – literally. The Flush Your Ex initiative gives the broken-hearted permission to get petty and cleanse their space, by transforming their old love letters into toilet paper. Promising that someone, somewhere, will be wiping their butt with an ex. Each love-bomb letter from a cursed ex-flame will be broken down and transformed into 100% recycled toilet paper – finally making use of all that heartbreak! The initiative hopes to use the pain for good, both helping the planet and Australians find the perfect closure. Susie Kim, Relationship & Intimacy Coach, notes that removing items from past relationships is essential to moving on romantically. “Holding on to things from your ex can often be a sign that you’re not fully ready to move on and heal,” she said. “Taking time to appreciate the memories before flushing them out of your system is a cathartic healing process that enables you to grieve and grow. Australians agree, with the majority (66%) acknowledging that holding on to an ex’s things can impact future relationships”. Giving the flick to an ex-sweetheart’s belongings was considered among the top five ways to get through a breakup. However, out of sight, out of mind, proved to be the best technique, with 41% of Australians stating no contact is their top way to heal. Followed by exercise and hobbies (40%), seeking support from family and friends (40%) and self-care (25%). Surprisingly, however, only 15% go to the extent of blocking their ex on social media. This initiative has never been so important, with Australians nationwide now more than ever needing a way to get over an ex. Particularly in Hobart, which was crowned Heartbreak Island, with 29% of locals experiencing a breakup, followed by ACT (27%), Sydney (26%), Melbourne (25%), Brisbane (25%) and Perth (24%). When looking at generations, Gen Z is the generation that has been affected the most, with over 1 in 4 experiencing heartbreak in the last 12 months. Who Gives A Crap head of brand management, Maria Chilewicz is hopeful the Flush Your Ex initiative will help heal broken hearts around the world by giving them the closure they need to move on. “Let’s be honest, breakups are crap, which is why we are excited to bring back our successful and hugely popular Flush Your Ex initiative. We hope we can help the heartbroken turn over a new sheet ahead of Valentine’s Day – all while doing something good for the planet with our 100% recycled toilet paper”. Who Gives A Crap is calling on people who still have “that box” stashed under their bed. Aussies with a love letter to flush can send them to Who Gives A Crap at: Good Goods Pty Ltd, Attn: Flush Your Ex, Level 4/54 Wellington St, Collingwood VIC 3066.

Who Gives A Crap Frequently Asked Questions (FAQ)

  • When was Who Gives A Crap founded?

    Who Gives A Crap was founded in 2012.

  • Where is Who Gives A Crap's headquarters?

    Who Gives A Crap's headquarters is located at 585 Little Collins Street, Melbourne.

  • What is Who Gives A Crap's latest funding round?

    Who Gives A Crap's latest funding round is Seed.

  • How much did Who Gives A Crap raise?

    Who Gives A Crap raised a total of $30.42M.

  • Who are the investors of Who Gives A Crap?

    Investors of Who Gives A Crap include Village Capital, JamJar Investments, AirTree Ventures, Giant Leap Fund, Grok Ventures and 5 more.

  • Who are Who Gives A Crap's competitors?

    Competitors of Who Gives A Crap include Caboo.


Compare Who Gives A Crap to Competitors

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Public Goods

Public Goods is a company focused on providing sustainable, high-quality, and affordable products in the retail industry. The company offers a wide range of products including personal care items, household goods, food and beverages, and plants. These products are designed with clean ingredients and thoughtful packaging, promoting a healthier and more sustainable lifestyle. It was founded in 2016 and is based in New York, New York.


No.2, also known as Rizzi Home, is a company that operates in the household products industry with a focus on sustainability. The company offers a range of products made from 100% bamboo, including toilet paper, paper towels, and tissues, all of which are packaged in 100% recycled, plastic-free materials. These products are primarily sold to consumers seeking eco-friendly alternatives to traditional household paper products. It was founded in 2018 and is based in Beverly Hills, California.

Cheeky Monkey

Cheeky Monkey makes tree-free tissue from bamboo and sugarcane.

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Caboo is a company focused on sustainable alternatives to traditional paper products, operating in the consumer goods industry. The company offers a range of tree-free paper products and wipes, all made from fast-growing and sustainable bamboo. These products include bathroom tissue, kitchen roll towels, and various types of wipes. It was founded in 2012 and is based in Vancouver, British Columbia.

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Bim Bam Boo

Bim Bam Boo manufactures toiletries and personal hygiene products. Its products include bamboo-based toilet paper specifically designed for women. The company was founded in 2015 and is based in Minneapolis, Minnesota.


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