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INTERNET | eCommerce / eCommerce enablement
whittl.com

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Stage

Series A | Dead

Total Raised

$4.64M

Last Raised

$3.34M

About Whittl

Whittl, formerly MyServista, helps local businesses sell their services through online storefronts and provides consumers an easy way to compare and buy local services with prices, reviews and ratings all in one place.

Whittl Headquarter Location

311 West Superior Street Suite 208

Chicago, Illinois, 60654,

United States

877-418-3334

Latest Whittl News

Whittl, a booking platform for personal care, launches in Boston

Oct 22, 2015

Whittl Whittl allows users to book appointments at personal care businesses. Share Share Topics Small Business technology The Salon at 10 Newbury Hemant Kashyap Mike Zivin Whittl Chicago services Ashley Palazzi It’s 8 p.m. on Wednesday. The local hair salon is closed, but a haircut is needed on Saturday. Realistically, the odds of having time Thursday to call during business hours are slim. This is the problem Chicago-based Whittl is seeking to solve. And as of Wednesday, Boston area residents have access to the service which partners with businesses to enable users to book hair, salon, and spa appointments on the Whittl website or through an app for Apple devices. Whittl, founded in 2012, has partnered with more than 100 businesses in 13 Boston area neighborhoods, including Back Bay, South Boston, and Dorchester. Companies in Brookline, Cambridge, and Somerville also have joined the service. Users can search by location, appointment time, and customer ratings (the ratings are from Yelp). The selected appointment is added to the checkout cart and payment is conducted through Whittl. The cost of the service is the same as the in-store price, but Whittl takes a variable commission from the business. “Small businesses are tired of playing the discount the game,” said Mike Zivin, co-founder and chief executive of Whittl, in reference to why companies want to be included in the app. “Customers that are getting discounted are usually not the best customer for their business.” Zivin said Whittl, as in “whittling down the options,” includes only well-known businesses with good ratings and a nice atmosphere. The Salon at 10 Newbury decided to join the Whittl network for this reason. “They don’t let just anyone go on their site and offer bookings,” said Ashley Palazzi, manager at The Salon at 10 Newbury. “It connects people to high-end services.” Palazzi said no customers booked an appointment through Whittl on Wednesday, but hopes the service will increase its customer base. Whittl makes money when a user completes an appointment, but if one cancels an appointment less than 12 hours in advance, the full cost is charged to the person’s credit card. More than two-thirds of Whittl users tip before the appointment, which surprises Zivin, considering the recent conversations surrounding eliminating tipping at restaurants . “They think of tipping as part of the cost and not part of the experience,” Zivin said. “They assume the quality is going to be good.” Boston is the second launch city, which mirrors Chicago-based GrubHub’s expansion strategy. Mike Evans, the co-founder of the food delivery service, is a Whittl board member. Sales and marketing team members are already based in Washington, D.C., Virginia, and New York, in preparation for future launches. Whittl has raised $4.6 million from Chicago-based Origin Ventures, OCA Ventures, and KGC Capital and San Francisco-based Amicus Capital. Whittl will not remain limited to personal care businesses, but Zivin said this a great way to get customers knowledgeable about the booking platform. “You always have to keep figuring out how you are adding value,” he said. BetaBoston in your email

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Expert Collections containing Whittl

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Whittl is included in 2 Expert Collections, including E-Commerce.

E

E-Commerce

8,471 items

F

Fintech

6,976 items

US-based companies

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