Jan 10, 2022

The WhiteWave Foods Company Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. A nutritional bar contains a wide variety of carbohydrates, proteins, vitamins, and minerals, offering a healthy and convenient meal replacement. It is mostly available in the form of a protein bar, energy bar, snack bar, etc. and can be consumed as a regular dietary supplement. Nutritional bars are highly effective after intensive workouts as they help in muscle repair, improve body performance, enhance metabolism, and reduce saturated fat and glucose levels in the body. Owing to this, nutritional bars are widely consumed by athletes or people targeting weight control for curbing their appetite and replacing whole foods. The high prevalence of hectic consumer lifestyles leading to on-the-go food consumption has catalyzed the demand for nutritional bars across the globe. Moreover, rising health concerns among consumers preferring a balanced diet with nutrient-rich ingredients has also augmented the product demand. Apart from this, the increasing number of health awareness programs promoting the importance of wellness and nutritional diet has positively influenced the consumption of nutritional bars across the globe. The growing consumer consciousness towards physical appearance has led to the rising demand for meal supplements for maintaining desirable body shape and size. Further, high consumer inclination towards gluten-free and vegan food products along with their wide availability across various distribution channels has further bolstered the market growth. The emergence of e-commerce platforms supported by the growing trend of online grocery shopping has also stimulated the market growth in recent years. Apart from this, the increasing popularity of nutritional bars among sports athletes, bodybuilders, sportsperson, etc., for replacing their whole foods also drives the market. Additionally, a growing number of fitness and wellness centers across the globe is also propelling the demand for nutritional bars. Moreover, based on the changing tastes and preferences of consumers, several manufacturers are launching innovative products having ample options of flavors, texture, food content, etc., along with a long shelf-life. Key Questions Answered in This Report: How has the global nutritional bar market performed so far and how will it perform in the coming years? What are the key regional markets? What has been the impact of COVID-19 on the global nutritional bar market? What is the breakup of the market based on the product type? What is the breakup of the market based on the category? What is the breakup of the market based on the end-user? What is the breakup of the market based on the flavour? What is the breakup of the market based on the distribution channel? What are the various stages in the value chain of the industry? What are the key driving factors and challenges in the market? What is the structure of the global nutrition bar market and who are the key players? What is the degree of competition in the market? Key Topics Covered: