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Founded Year



Seed | Alive

Total Raised


Last Raised

$20K | 4 yrs ago

About Whering

Whering develops a wardrobe digitization mobile application. It digitalizes the user's clothing in their wardrobe so that the user can see everything in one place. The application also provides styling suggestions and curated sustainable product recommendations to complement the pieces the user already owns, helping people from shopping less and become mindful of potential outfits. It was founded in 2020 and is based in London, United Kingdom.

Headquarters Location

396 Saint John Street

London, England, EC1V 4NJ,

United Kingdom



Latest Whering News

Why the AI fashion revolution needs the human touch

May 12, 2023

AI lacks one essential attribute of human stylists that is often overlooked: empathy. Designers covet the best-known models to reach a broad audience and increase the likelihood of sales. Credit: CatwalkPhotos/Shutterstock. A critical and much-talked-about implication of artificial intelligence (AI) is its potential to replace human jobs. The fashion industry, along with many others, is adopting AI, yet there will always be a need for the human touch. Alexa, help me pick an outfit The fashion industry is increasingly implementing AI to aid in the decision-making stage of the buying process. E-commerce sites already employ simple algorithms that use your taste or previous purchases to recommend products for you to buy, and this can be seen on popular websites such as Net-A-Porter and Selfridges. However, more complex applications are being developed. Whering, created by Goldman Sachs alum Bianca Rangecroft, posits itself as the outfit selection programme from the movie Clueless come to life. Featured on Dragon’s Den, Whering helps you construct an outfit based on an analysis of the clothes in your closet, aiming to save you both time and energy. Another fashion app that incorporates AI is Psykhe. Its patented model combines psychology with machine learning to provide personal recommendations to consumers. The app, featured in Vogue and Business of Fashion, boasts of a five-times increase in conversion due to its recommendations. The benefits of these applications are clear, as is their ingenious use of AI. However, AI lacks one essential attribute of human stylists that is often overlooked: empathy. While a computer can learn from your previous purchases, only a human stylist can gauge your actual level of comfort in an outfit and suggest pieces that make you feel empowered and confident. The ability to look at an individual and notice how their shoulders sit back in a particular dress or their walk turns into a strut in a certain pair of heels is still reserved for the human eye, and a seasoned stylist remains the best bet for both everyday shoppers and celebrities alike. The virtual catwalk Models are central to the fashion ecosystem, travelling across continents for high-profile events and countless photoshoots, showcasing clothes so effortlessly that we are inspired to buy them. Designers covet the best-known models to reach a broad audience and increase the likelihood of sales. But what would happen if one of these supermodels happened to be digital? The AI fashion model Miquela Sousa boasts 2.8 million Instagram followers, her own Wikipedia page, and a signature hairstyle: bangs with Princess Leia-esque buns on the side of her head. Sousa, who burst onto the virtual scene in 2016, has worked with brands such as Prada and Calvin Klein and has ‘posed’ with celebrities such as Bella Hadid and Millie Bobby Brown. Apart from the novelty of a virtual superstar, the appeal of Sousa to fashion designers is clear: she can replicate the reach and style of her human counterparts without incurring costs related to travel, accommodation, and hiring stylists and make-up artists. Miquela is beautiful and accessible, but is that the best way to sell an item? Estimates put Sousa’s earnings per post at just over $8000. In comparison, when model and influencer Danielle Bernstein had roughly the same number of followers as Sousa, she could command as much as $15,000 per post. While designers may appreciate Sousa’s benefits, evidence suggests that customers respond better when they see how a piece of clothing moves and sits on someone with the same body shape rather than on a digital avatar. We can also better empathise with human models when they look joyous in a certain outfit or confidently strut down the catwalk in a must-have look, ultimately giving them a higher value than digital models. A human touch Fashion is not exempt from the technological revolution, and AI is here to stay. However, fashion is an art form and, as such, requires empathy. This needs sentience that AI may never possess. Ultimately, the fashion industry is best left in the more than capable hands of humans, who can adorn it with the gentle and passionate human touch. Share this article

Whering Frequently Asked Questions (FAQ)

  • When was Whering founded?

    Whering was founded in 2020.

  • Where is Whering's headquarters?

    Whering's headquarters is located at 396 Saint John Street, London.

  • What is Whering's latest funding round?

    Whering's latest funding round is Seed.

  • How much did Whering raise?

    Whering raised a total of $20K.

  • Who are the investors of Whering?

    Investors of Whering include Startupbootcamp E-commerce.

  • Who are Whering's competitors?

    Competitors of Whering include Save Your Wardrobe and 1 more.


Compare Whering to Competitors

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The Restory

The Restory offers a service for the restoration of bags and shoes, using technology and data analytics. It provides an aftercare management platform that allows clients to book a collection online from anywhere. The company was founded in 2015 and is based in London, United Kingdom.


Sojo is a fashion-tech platform operating in the clothing repair and tailoring industry. The company offers door-to-door repair and alterations services for clothing, with a focus on reducing emissions and increasing the lifespan of garments. It primarily serves customers in the e-commerce fashion industry. It was founded in 2020 and is based in London, England.


Storey is a digital wardrobe organization system. It digitizes wardrobes to make clothes more wearable, shareable, searchable, and re-sellable. It was founded in 2021 and is based in San Francisco, California.

Save Your Wardrobe Logo
Save Your Wardrobe

Save Your Wardrobe offers a fashion technology platform. It offers a mobile application that allows users to build a digital wardrobe to track what they own, identify gaps in their wardrobe, and make better shopping decisions. It also offers a variety of clothes care services, such as alterations, repairs, cleaning, and upcycling. Save Your Wardrobe was founded in 2017 and is based in London, United Kingdom.

La Koketa Logo
La Koketa

La Koketa is a company focused on fashion and personal styling in the retail industry. The company offers a digital platform that allows users to digitize their closets, receive personalized outfit suggestions, and make smart shopping decisions. The platform primarily caters to individuals seeking to enhance their personal style. It was founded in 2016 and is based in Sofia, Bulgaria.


LAYBL is a data and analytics platform for apparel brands and a digital wardrobe app for consumers. It connects clothing brands, service providers, and clothing owners to keep products in circulation and make a real difference when it comes to sustainability and fashion circularity. The company was founded in 2021 and is based in Bath, United Kingdom.


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