Whatnot company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.


Founded Year



Series C | Alive

Total Raised




Last Raised

$150M | 9 mos ago

About Whatnot

Whatnot is a marketplace for professionally authenticated collectibles. It specializes in FunkoPop figures.

Whatnot Headquarter Location

578 Washington Boulevard #1019

Marina del Rey, California, 90292,

United States

612 470 5740

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Research containing Whatnot

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Whatnot in 4 CB Insights research briefs, most recently on Jan 24, 2022.

Expert Collections containing Whatnot

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Whatnot is included in 3 Expert Collections, including E-Commerce.



9,814 items


A16Z Marketplace 100 (2021)

100 items

The a16z Marketplace 100 is a ranking of the largest consumer-facing marketplace startups and private companies created by venture firm, Andreessen Horowitz.


Unicorns- Billion Dollar Startups

1,163 items

Whatnot Patents

Whatnot has filed 2 patents.

The 3 most popular patent topics include:

  • Graphical user interface elements
  • Mobile computers
  • Network protocols
patents chart

Application Date

Grant Date


Related Topics




Graphical user interface elements, Wireless networking, Network protocols, Thin clients, Mobile computers


Application Date


Grant Date



Related Topics

Graphical user interface elements, Wireless networking, Network protocols, Thin clients, Mobile computers



Latest Whatnot News

UFC Star Jorge Masvidal, Whatnot Partnering On Live Stream Collectibles Channel

Jan 10, 2022

ASSOCIATED PRESS Grant Lafontaine and Logan Head co-founded Whatnot in late 2019 primarily as an online marketplace where people could buy and sell Funko Pops, popular collectibles. But the two friends expanded the company’s focus last year to other categories, including sports cards. They also launched a live shopping platform patterned after the QVC cable channel or auctions, where sellers host a live stream and buyers bid for items. Investors have been drawn to Whatnot’s live shopping experience and growth in the sports category, as evidenced by a $150 million Series C funding round in September that valued the company at $1.5 billion. Whatnot has caught the attention of some professional athletes, too. Jorge Masvidal, the veteran UFC star, is the latest athlete to use Whatnot. Masvidal and Whatnot have formed a partnership where Masvidal will have his own shopping channel, The BRKRZ, on Whatnot. Masvidal is launching the channel with a live show on Thursday where he will auction off a signed Team Masvidal glove and open a box of unopened packs of Panini Immaculate UFC cards that viewers can buy. Lafontaine would not disclose details of the partnership with Masvidal, but he mentioned that Whatnot would receive a cut of any sales, similar to the agreement it has with other sellers on the platform. MORE FOR YOU Masvidal plans on holding weekly shows on Whatnot and auctioning off sports cards that he’s collected, his own merchandise and items that he uses before and after fights. “He’s the first person who’s going to fully launch their company on Whatnot,” Lafontaine said. “He’s one of the biggest names in UFC, so it’s pretty fun to see folks like him leveraging new technology like live shopping to build their business.” Other athletes that have used Whatnot include former Major League Baseball players Evan Longoria and Paul LoDuca, both of whom sell sports cards and collectibles, and New York Giants linebacker Blake Martinez, who sells Pokemon cards. Sports cards and collectibles are by far the largest categories on Whatnot with regards to revenue, according to Lafontaine. The most popular items are NBA- and NFL-related, but the company is looking to expand its Major League Baseball and professional soccer offerings. Whatnot is also primarily focusing on the live show aspect of its business. Lafontaine estimates live online shopping is a $170 billion business in China, but it’s only about $1 billion in the U.S., although he expects substantial growth in the coming years as people in the U.S. want an interactive experience as opposed to the static experience of traditional marketplaces like eBay. That should attract other big name athletes and entertainers to use Whatnot to sell their items. “As Whatnot becomes a bigger platform and live shopping becomes a bigger thing, our expectation is more and more people will come on board, both athletes and other notable folks,” Lafontaine said. As of now, Whatnot has items in 28 categories on its platform, with the buying and selling of non-fungible tokens being its latest offering. That compares with 4,500 categories on eBay, but Lafontaine expects the number of categories on Whatnot will double or triple by next year. Whatnot saw tremendous growth last year both in terms of traffic, revenue and fundraising. The company raised a $20 million Series A round in February, $50 million Series B round in May and $150 million Series C round in September. All told, the company has raised $225 million from well-known investors, including Andreesen Horowitz and YC Continuity. That capital infusion has put Whatnot on solid financial footing, according to Lafontaine, but the company one day would love to have its common stock listed on a major exchange through an initial public offering. “We currently don’t have any plans to do fundraising right now,” Lafontaine said. “We’re pretty well capitalized as a business. But I think we would one day love to IPO, though. We’re still a little way away from that, probably many years.”

Whatnot Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Whatnot Rank

  • When was Whatnot founded?

    Whatnot was founded in 2019.

  • Where is Whatnot's headquarters?

    Whatnot's headquarters is located at 578 Washington Boulevard, Marina del Rey.

  • What is Whatnot's latest funding round?

    Whatnot's latest funding round is Series C.

  • How much did Whatnot raise?

    Whatnot raised a total of $224.15M.

  • Who are the investors of Whatnot?

    Investors of Whatnot include Y Combinator, Andreessen Horowitz, Logan Paul, CapitalG, Andre Iguodala and 19 more.

  • Who are Whatnot's competitors?

    Competitors of Whatnot include Alt and 4 more.

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