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Founded Year



Series D | Alive

Total Raised


Last Raised

$90M | 2 yrs ago

About WhatFix

WhatFix helps businesses onboard their customers and provides interactive knowledge flows to enhance product adoption through its integrated software. It allows for the creation of interactive support for frequently asked questions (FAQs), training materials, and tutorials which can be integrated across all touch-points inside applications, blogs, and more. The company was formerly known as Quicko Technosoft Labs. It was founded in 2013 and is based in Bengaluru, India.

Headquarters Location

1090e, 18th Cross Rd, Sector 3 HSR Layout

Bengaluru, 560102,




ESPs containing WhatFix

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Enterprise Applications

The virtual IT labs market offers businesses a scalable and cost-effective solution for training and testing IT infrastructure and software. Virtual IT labs provide a cloud-based environment that can simulate real-world scenarios, allowing IT professionals to test and refine their skills without risking damage to live systems. The labs can be accessed from anywhere with an internet connection, pro…

WhatFix named as Leader among 8 other companies, including Instruqt, CloudShare, and Quali.

WhatFix's Products & Differentiators

    Whatfix Digital Adoption Platform

    Whatfix Digital Adoption solutions enable users to become more productive and self-sufficient at work. It improve the employee experience across digital platforms and accelerates their path to productivity. Whatfix’s Digital Adoption solutions integrate with applications across Mobile, Desktop and Web platforms and leverage the advanced AI capabilities to provide users with contextual information and guidance to enable them to achieve individual and organizational business outcomes. It has a no-code authoring platform that enables building of all end user experiences, automated content testing and reporting, multi-format generation of content such as videos and PDFs, and content aggregation for making all external content available in-application.


Research containing WhatFix

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned WhatFix in 1 CB Insights research brief, most recently on Jan 20, 2022.

Expert Collections containing WhatFix

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

WhatFix is included in 2 Expert Collections, including Robotic Process Automation.


Robotic Process Automation

322 items

RPA refers to the software-enabled automation of data-intensive tasks that are low-skill but highly sensitive operationally, including data entry, transaction processing, and compliance.


Sales & Customer Service

1,015 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.

WhatFix Patents

WhatFix has filed 5 patents.

The 3 most popular patent topics include:

  • online help
  • technical communication
  • content management systems
patents chart

Application Date

Grant Date


Related Topics




Software testing, Online help, Software testing tools, Technical communication, Web browsers


Application Date


Grant Date



Related Topics

Software testing, Online help, Software testing tools, Technical communication, Web browsers



Latest WhatFix News

Whatfix Listed as Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Third Consecutive Year

Nov 15, 2023

News provided by Share this article Share toX SAN JOSE, Calif., Nov. 15, 2023 /PRNewswire/ -- Whatfix , the global leader in digital adoption platforms (DAP), today announced it has ranked as the 286th Fastest-Growing Company in North America with a growth rate of 473% on the 2023 Deloitte Technology Fast 500 ™list. The Deloitte Technology Fast 500 is a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year. Whatfix attributes its sustained growth to its diverse product offerings, which include Digital Adoption Platform Solutions, and Product Analytics. The company's commitment to user-centric design principles is central to its product development strategy. Whatfix's dedication to innovation, guided by a user-centered approach, customer focus, and a pipeline of new products, AI capabilities, and technology patents, serves as a testament to its ongoing success as a pioneer in the DAP category. Khadim Batti, CEO and Co-founder of Whatfix said, "This recognition reaffirms our status as the sole full-stack data-driven and AI-powered DAP provider, offering comprehensive solutions across mobile, desktop, and web applications. At a pivotal moment in the DAP category's evolution, we stand alone in championing userization, and making technology savvy for enhanced customer as well as employee experiences. Fueled with innovation, Whatfix will continue to spearhead the category." "Each year we look forward to reviewing the progress and innovations of our Technology Fast 500 winners. This year is especially celebratory as we expand the number of winners to better represent just how many companies are developing new ideas to progress our society and the world, especially during a slow economy," said Paul Silverglate , vice chair, Deloitte LLP and U.S. technology sector leader. "While software and services and life sciences continue to dominate the top 10, we are encouraged to see other categories making their mark. Congratulations to all the winners who show us how creativity, hard work and perseverance can lead to success." Whatfix's DAP platform is used by global Fortune 500 companies to significantly enhance application impact and efficiency and enable users to maximize productivity. The company continues to dominate the DAP industry, recently being named a Leader for the fourth consecutive year and a Star Performer for the second time in the DAP PEAK Matrix® Assessment 2023 by Everest Group, a global research firm, and recognized in the Gartner Market Guide for DAPs for the second consecutive year. "As for growing companies, it's always rewarding to be recognized for the ongoing commitment it takes to navigate obstacles, transform when necessary and ultimately create a thriving business," said Christie Simons , partner, Deloitte & Touche LLP and industry leader for technology, media and telecommunications within Deloitte's audit and assurance practice. "Over the nearly 30 years we've been compiling the Technology Fast 500, we've seen new categories emerge, growth rates explode, and certain regional markets shine from the bright talent they attract. We are proud of all the winners for achieving this well-deserved honor." About Whatfix Whatfix empowers anyone, anywhere to have scalable success with technology they use every day, achieving greater knowledge, expanding capability, and unlocking productivity for themselves and their organizations. Whatfix's Digital Adoption Platform (DAP) integrates seamlessly with applications to enable users, providing in-context information and guidance to immediately increase individual capability and collectively amplify productivity. The organization has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date, and is backed by marquee investors including Softbank Vision Fund 2, Sequoia Capital India, and Cisco Investments. For more information, visit the Whatfix website . About the 2023 Deloitte Technology Fast 500 Now in its 29th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2019 to 2022. In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America. About Deloitte Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world's most admired brands, including nearly 90% of the Fortune 500® and more than 8,500 U.S.-based private companies. At Deloitte, we strive to live our purpose of making an impact that matters  by creating trust and confidence in a more equitable society. We leverage our unique blend of business acumen, command of technology, and strategic technology alliances to advise our clients across industries as they build their future . Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Bringing more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte's approximately 457,000 people worldwide connect for impact at . Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see  to learn more about our global network of member firms. Media Contact:

WhatFix Frequently Asked Questions (FAQ)

  • When was WhatFix founded?

    WhatFix was founded in 2013.

  • Where is WhatFix's headquarters?

    WhatFix's headquarters is located at 1090e, 18th Cross Rd, Sector 3, Bengaluru.

  • What is WhatFix's latest funding round?

    WhatFix's latest funding round is Series D.

  • How much did WhatFix raise?

    WhatFix raised a total of $139.38M.

  • Who are the investors of WhatFix?

    Investors of WhatFix include Cisco Investments, Eight Roads Ventures, F-Prime Capital, Peak XV Partners, SoftBank and 13 more.

  • Who are WhatFix's competitors?

    Competitors of WhatFix include myMeta, Toonimo, Userlane, CommandBar, Skyllful and 7 more.

  • What products does WhatFix offer?

    WhatFix's products include Whatfix Digital Adoption Platform and 1 more.


Compare WhatFix to Competitors

Pendo Logo

Pendo operates as a comprehensive product experience platform. It helps digital product teams and application owners deliver software experiences to users. It provides its services in a wide range of industries such as financial services, education technology, healthcare, and more. The company was founded in 2013 and is based in Raleigh, North Carolina.

Appcues Logo

Appcues provides users with the designs and tools to educate customers about products via its user onboarding software. It aims to allow teams to measure and improve product adoption without engineering effort by its clients. It was founded in 2013 and is based in Boston, Massachusetts.

Userlane Logo

Userlane is a no-code digital adoption platform. It offers a software navigation system automating user onboarding and employee training, identifies areas for improvement, and offers real-time guidance directly within any application. It allows users to use new software without prior knowledge and without training. It was founded in 2015 and is based in Munich, Germany.

CommandBar Logo

CommandBar delivers artificial intelligence-powered user assistance solutions. It offers users search engine technology with onboarding nudges, quick actions, relevant support content, and more. The company was founded in 2020 and is based in San Francisco, California.

Apty Logo

Apty is a company focused on digital adoption and process compliance in the software industry. The company offers a cloud-based platform that provides guided experiences and analytics to help enterprises streamline their operations, increase efficiency, and accelerate digital adoption. Apty's services are primarily used in sectors such as finance, healthcare, and retail. It was founded in 2017 and is based in Frisco, Texas.

Userflow Logo

Userflow is a company that focuses on user onboarding in the software industry. The company offers a platform that allows teams to build customized in-app tours, checklists, and surveys without the need for coding. This service primarily caters to the software providers sector. It was founded in 2021 and is based in San Francisco, California.


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