Founded Year



Series D | Alive

Total Raised


Last Raised

$90M | 1 yr ago

About WhatFix

WhatFix is a SaaS customer engagement startup that helps businesses onboard their customers and provides interactive knowledge flows to enhance product adoption. It allows for the creation of interactive support FAQs, training materials, and tutorials which can be integrated across all touch-points inside applications, blogs, and more.

WhatFix Headquarter Location

2nd Floor, No. 443, 14th Main 17th Cross, Sector 4, HSR Layout

Bengaluru, 560 102,



ESPs containing WhatFix

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Companies in this market aim to help online shoppers find answers to their questions before they reach out to customer service agents. This includes companies that provide guided tutorials and automate user onboarding and adoption.

WhatFix named as Leader among 7 other companies, including Pendo, Appcues, and Airkit.

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Research containing WhatFix

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned WhatFix in 1 CB Insights research brief, most recently on Jan 20, 2022.

Expert Collections containing WhatFix

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

WhatFix is included in 2 Expert Collections, including Robotic Process Automation.


Robotic Process Automation

322 items

RPA refers to the software-enabled automation of data-intensive tasks that are low-skill but highly sensitive operationally, including data entry, transaction processing, and compliance.


Customer Service Tech

965 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.

WhatFix Patents

WhatFix has filed 1 patent.

The 3 most popular patent topics include:

  • Content management systems
  • Lithics
  • Online help
patents chart

Application Date

Grant Date


Related Topics




Online help, Content management systems, Technical communication, Lithics, Open formats


Application Date


Grant Date



Related Topics

Online help, Content management systems, Technical communication, Lithics, Open formats



Latest WhatFix News

Softbank-backed Whatfix buys to expand mobile capabilities

Apr 26, 2022

By ADVERTISEMENT Whatfix, a Bengaluru-based digital adoption solution provider, has acquired a mobile-first onboarding and assistance platform, a statement said on Tuesday. ADVERTISEMENT The acquisition of Leap, formerly, will expand the mobile capabilities of Whatfix and this is its largest M&A deal so far, the statement said without disclosing the financial details of the transaction. As part of the transaction, Leap's toolset will integrate with existing applications of Whatfix by adding guidance to mobile apps. This will help enhance activations and adoption, cut time-to-ship for onboarding experiences, and boost the customisation of user experiences, it added. ADVERTISEMENT “The shift to mobile is one of the most important business dynamics of recent years, especially amid the expansion of remote work,” said Khadim Batti, CEO and Co-Founder, Whatfix. Kushargra Sinha, CEO & Co-founder, Leap, noted that Leap’s mobile offering fits perfectly with Whatfix’s browser and desktop offerings. "Joining Whatfix feels like a natural progression in our journey," added Sinha. This marks the Softbank-backed company's second acquisition in a year. In August last year, Whatfix bought Nittio Learn , a learning management system (LMS) provider, for an undisclosed sum in a cash and equity transaction. In 2019, it purchased AI-powered personalisation engine provider, Airim. Whatfix, owned by Quicko TechnoSoft Labs Pvt. Ltd, was founded in 2014 by Khadim Batti and Vara Kumar. In June last year, the company raised $90 million as part of its Series D funding round led by SoftBank Vision Fund 2. Eight Roads Ventures, Sequoia Capital India, Dragoneer Investment Group, F-Prime Capital and Cisco Investments participated in the funding round. ADVERTISEMENT

WhatFix Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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WhatFix Rank

  • When was WhatFix founded?

    WhatFix was founded in 2013.

  • Where is WhatFix's headquarters?

    WhatFix's headquarters is located at 2nd Floor, No. 443, 14th Main, Bengaluru.

  • What is WhatFix's latest funding round?

    WhatFix's latest funding round is Series D.

  • How much did WhatFix raise?

    WhatFix raised a total of $139.38M.

  • Who are the investors of WhatFix?

    Investors of WhatFix include Eight Roads Ventures, Cisco Investments, F-Prime Capital, Sequoia Capital India, SoftBank Group and 13 more.

  • Who are WhatFix's competitors?

    Competitors of WhatFix include CommandBar, Skyllful, Appcues, NLX, Stonly, Coveo, Pendo, AppNavi, Algolia, WalkMe and 13 more.

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