Musical.ly provides a mobile application platform offering entertainment services. It allows users to create their own music videos and share them with friends. It was founded in 2014 and is based in Shanghai, China. In August 2018, Musical.ly was merged with TikTok.
Musical.ly has filed 4 patents.
Latest Musical.ly News
Apr 25, 2023
How creator Alyssa McKay made $1M from Snapchat mid-roll ads April 25, 2023 • 3 min read • By Tim Peterson If Snapchat wants to prove to creators that they can make serious money by posting videos on its short-form vertical video platform, it may not need much more evidence than Alyssa McKay. “I’m on this Snapchat mid-roll [ad] program, which I’ve been part of since last May. I’ve made over a million dollars from Snapchat mid-roll,” McKay said in the second episode of the Digiday Podcast’s four-part series on short-form vertical video creators. She added, “Snapchat changed my life entirely.” Last week Snap expanded that mid-roll program to more creators who can receive a share of revenue from ads running against their Snapchat Stories. TikTok and YouTube Shorts have similarly stood up ad revenue-sharing programs for short-form video creators in the past year, but neither platform has yet had much to show for how much money creators can make directly from their platforms. With 2 million followers and an average 2.5 billion monthly views on the platform, McKay is showing the story may be different on Snapchat. “I definitely make the most on Snapchat. There’s revenue streams of course from YouTube and the TikTok Creator Fund, but Snapchat definitely has been the lion’s share of my revenue this past year,” she said. Here are a few highlights from the conversation, which have been edited for length and clarity. Her start with short-form vertical video I started on Musical.ly, and it was right before Musical.ly transitioned over into TikTok. And the reason I started posting on there was because I was a theater kid in high school. When I wasn’t in a production, I was like, I have all this creativity pent up inside of me and I needed to get it out somehow. And I discovered Musical.ly, and I saw that people were lip-syncing to scenes from movies and TV shows. And so that’s what I started doing. My first viral video is me lip-synching to a scene from “Mean Girls.” Her start on Snapchat I started using Snapchat in 2021. I mean, I used it throughout when I was in middle school and high school, but that was more personal. But I started a public profile and using it to create content in 2021. Her Snapchat content strategy Imagine you’re snapping your best friend, like sending a video to your best friend. It’s like I’m doing that but putting it out publicly. Her relationship with Snapchat I’m doing this scripted podcast show “The Royals of Malibu,” and the Snapchat engineers made me a filter for “The Royals of Malibu.” I did a Europe trip, and for every city that I went to, they did a filter for me. So it was like “Alyssa in London” and the skyline of London. I can’t go to another platform and say, “Hey, I’m going to Europe, and I want to post TikTok videos about it. Can you do something for me regarding that?” Like, that’s not normal. But on Snapchat, I feel it is. 01 In part one of Digiday’s second annual report on the state of ad-supported streaming services, we assess what the platforms offer advertisers and consumers, including plans and pricing, audience reach, and ad options and innovations. We also analyze where advertisers spent the bulk of their 2022 ad budgets and where they placed the majority of their ads. Sponsored Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network Brand safety has become a perennial concern for marketing campaigns. Advertisers typically rely on a shortlist of third-party vendors to guarantee the brand safety of their investments, placing these technologies and companies in an increasingly powerful position. But at what cost? The […]
Musical.ly Frequently Asked Questions (FAQ)
When was Musical.ly founded?
Musical.ly was founded in 2014.
Where is Musical.ly's headquarters?
Musical.ly's headquarters is located at Shanghai.
What is Musical.ly's latest funding round?
Musical.ly's latest funding round is Merger.
How much did Musical.ly raise?
Musical.ly raised a total of $116.6M.
Who are the investors of Musical.ly?
Investors of Musical.ly include ByteDance, GGV Capital, 5Y Capital, Qiming Venture Partners, Goodwater Capital and 4 more.
Who are Musical.ly's competitors?
Competitors of Musical.ly include Dubsmash.
Compare Musical.ly to Competitors
Byte Dance offers various content platforms. It provides online entertainment enabling people to discover and create a world of content powered by technology offering video-sharing, social networking services, and more. The company was founded in 2012 and is based in Grand Cayman, Cayman Islands.
Triller provides a music video application for creators and influencers. It encourages influencers to post the content created on the application across different social media platforms. The company uses proprietary Artificial Intelligence (AI) technology to push and track influencers' content. Triller was founded in 2015 and is based in Los Angeles, California.
byte is a looping video app created by the founder of Vine. On January 26th, 2021, Byte App was acquired by Clash. Terms of the transaction were not disclosed.
Vine offers a way to capture and share video on iPhones with no editing, rendering, or post-production. The company was founded in 2006 and is based in Pebble Beach, California. In October 2012, Vine was acquired by Twitter.
Dubsmash is a social media platform. It offers a mobile application for users to take and share short videos of themselves lip-syncing lyrics from songs. It was founded in 2014 and is based in New York, New York. In December 2020, Dubsmash was acquired by Reddit.