Welovelocal.com

Nov 15, 2011

Global Radio is a UK based company that owns the Heart and Capital radio networks and they’ve decided that the daily deals business is for them. Global Radio is launching a site called Welovelocal.com in 20 cities across the UK and will be supported by all of their radio stations. Excellent marketing!  The website and daily emails are similar to any other daily deals site, offering up to 90% off on dining, experiences, local products and services. Global hopes this venture will enhance their connection to their listeners while benefitting local advertisers and merchants.  Mark Lees, the managing director of regions, explains their advantage: "Unlike other deal websites, through our 400 strong local field sales force working with over 10,000 businesses across the UK for many years, we are an incredibly trusted partner to local advertisers and are therefore well placed to launch into this market.❠It definintely pays to create long term relationships with advertisers! According to MarketingWeek, Groupon is the leading daily deals and coupons site, attracting 3 million unique visitors on average a month, according to comScore. Its closest competitor is Vouchercodes.co.uk, which about 2 million unique users visit each month. This announcement is one in a series of radio companies that have delved into the daily deals space, including a huge deal between LivingSocial and radio giant Clear Channel that we covered in October.  Source: Marketing Watch function win1(id) {console.log(id); window.open("widget_win.php?cid="+id,"Get Widget","status=no,scrollbars=no,menubar=no,width=500,height=200,toolbar=no");}