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About Welltok

Welltok combines knowledge of the healthcare industry and social networking technology in its channel to achieve levels of consumer engagement for healthcare population managers through Social Health Management. Welltok's software/Internet products focus on providing a complete, integrated solution that include the engaging social health network, CafeWell; member and group analytics; and integration with enterprise information systems.On October 7th, 2021, Welltok was acquired by Virgin Pulse. The terms of the transaction were not disclosed.

Welltok Headquarter Location

1515 Arapahoe Street Tower 3, Suite 700

Denver, Colorado, 80202,

United States


Latest Welltok News

Marshfield Clinic Health System Wins 2021 Prestige Award for Driving Nearly 100,000 COVID-19 Vaccines with Proactive Outreach

Dec 16, 2021

Framingham, Massachusetts, UNITED STATES Campaign Conducted with Welltok, now Virgin Pulse, Data and Technology Successfully Engaged Rural, High-Risk and Vaccine Hesitant Individuals PROVIDENCE, R.I., Dec. 16, 2021 (GLOBE NEWSWIRE) -- Marshfield Clinic Health System, the largest private group medical practice in Wisconsin and one of the largest in the United States, continues to prove its dedication to helping stop the spread of COVID-19. Virgin Pulse, which recently acquired Welltok, proudly congratulates its client for winning a 2021 Prestige Award from the Wisconsin Healthcare Public Relations & Marketing Society for its targeted work that drove nearly 100,000 COVID-19 vaccinations, including many among vulnerable populations. Since the pandemic began, Marshfield Clinic Health System consistently distributed timely and relevant updates about how to stay safe, healthy and access needed care. When COVID-19 vaccines became generally available, the health system quickly launched an email campaign to promote vaccine uptake. Initial outreach included daily weekday emails to all individuals aged 16 years and older. As people took the vaccine, the health system began using data and predictive analytics to optimize its outreach, creating targeted lists of unvaccinated individuals, including many rural residents, people at high-risk for hospitalization due to pre-existing conditions or co-morbidities, and vaccine hesitant individuals. “Being a trusted source of health information, we knew we needed to play a large role in getting Wisconsinites to take the shot,” said Meranda Eggebrecht, Director of Care Management. “General outreach was not going to suffice, which is why we knew third-party data and analytics were essential to identify things like who was still unvaccinated, on the fence, or would benefit the most from vaccination, so we could then reach out to them with personalized messages that would motivate them to get the shot.” In total, Virgin Pulse sent over 172,000 emails on behalf of Marshfield Clinic Health System to identified populations during both waves of their COVID-19 Vaccine Outreach campaign. The campaign boasted an average email open rate of nearly 30% – well above average email open rate of 23% in healthcare. As a result, 95,634 vaccines were administered through the health system’s walk-in clinics among individuals ages 12 and older. “We’ve proven that vaccine hesitancy can be overcome with barrier-breaking messaging that addresses an individual’s situation. You cannot achieve that with mass communications,” said April Gill, Executive Vice President and General Manager, Payors and Health Systems at Virgin Pulse. “It requires the power of technology to engage the right people with the right information to get them to take the shot. We are honored to partner with Marshfield Clinic Health System and many others across the nation to successfully increase COVID-19 vaccine compliance, which has a positive impact not only on the individuals’ lives, but also on the broader community as well.” Click here to learn more about the solution used to execute this outreach on the health system’s behalf. About Marshfield Clinic Health System Marshfield Clinic Health System is an integrated health system whose mission is to enrich lives through accessible, affordable compassionate health care. The Health System serves Wisconsin with more than 1,400 providers comprising 170 specialties, health plan, and research and education programs. Primary operations include Marshfield Clinic, nine Marshfield Medical Center hospitals, Marshfield Children’s Hospital, Marshfield Clinic Research Institute, Security Health Plan and Marshfield Clinic Health System Foundation. Learn more at . About Virgin Pulse Virgin Pulse  is a global leader and premier provider of tech-enabled health and wellbeing solutions focused on driving health outcomes and reducing healthcare costs for its clients and members through its  Homebase for Health®  strategy. Homebase for Health is a personalized ecosystem where Virgin Pulse clients and members can access, navigate and interact with their health, wellbeing and benefits – all in one trusted and familiar place. Fusing high-tech, high-touch, predictive analytics, AI and data, Homebase for Health aims to simplify and unify health and wellbeing for clients, consumers, patients and members across the entire care continuum —from prevention and wellbeing to pre-chronic and chronic disease management to episodic and acute care. Today, more than 14 million users in more than 190 countries rely on Virgin Pulse’s digital and live solutions to change their lives—and businesses—for good. For more tips and insights, connect with us on  Twitter  or  LinkedIn . Contact:

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Expert Collections containing Welltok

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Welltok is included in 5 Expert Collections, including Conference Exhibitors.


Conference Exhibitors

5,501 items

HLTH is a healthcare event bringing together startups and large companies from pharma, health insurance, business intelligence, and more to discuss the shifting landscape of healthcare


Wellness Tech

1,246 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.


Tech IPO Pipeline

568 items


Artificial Intelligence

8,330 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Digital Health

12,248 items

Technologies, platforms, and systems that engage consumers for lifestyle, wellness, or health-related purposes; capture, store, or transmit health data; and/or support life science and clinical operations. (DiME, DTA, HealthXL, & NODE.Health)

Welltok Patents

Welltok has filed 6 patents.

The 3 most popular patent topics include:

  • Branches of psychology
  • Individualist anarchists
  • Interpersonal relationships
patents chart

Application Date

Grant Date


Related Topics




Machine learning, Natural language processing, Computational linguistics, Computer memory, Classification algorithms


Application Date


Grant Date



Related Topics

Machine learning, Natural language processing, Computational linguistics, Computer memory, Classification algorithms



Welltok Web Traffic

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Page Views per Million (PVPM)
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