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Founded Year



Corporate Majority | Acquired



About Welcome Break

Welcome Break is a company which operates 35 motorway service stations in the UK.

Welcome Break Headquarters Location

Newport Pagnell, England,

United Kingdom

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Latest Welcome Break News

Welcome Break adds Ben & Jerry’s Scoop Shops to its roster of brands

Aug 4, 2021

The Ben & Jerry’s Scoop Shop at Gordano motorway services area Ben & Jerry’s Scoop Shops have been added to the brand line-up of motorway service operator Welcome Break. Ben & Jerry’s ice cream units have been introduced at service stations along key holiday routes in a bid to cater for the booming British staycation. Welcome Break has opened five new Scoop Shops, including South Mimms (M25/A1(M)), where an ice cream van was introduced on to the food court. Three more can be found at Gordano (M5), Hopwood Park (M42) and Fleet (M3), where Ben & Jerry’s first agile format stores are now located, and the largest unit was launched at Oxford Services on the M40. Martyn Brett-Lee, commercial director at Welcome Break, commented: “Supporting the British staycation boom this summer is important to us and Ben & Jerry’s adds an exciting new element to our brand offering through its iconic selection of world-famous ice creams. We are giving customers an early treat as they set out for their holidays over the summer. “I am delighted to see this global brand joining our already impressive portfolio of world-class food and beverage brands. I’m so pleased with this innovative launch and proud of everyone involved in the project.” Topics 2021-03-10T14:47:00Z Ben & Jerry’s has launched a variant of its Cookie Dough ice cream that can be consumed on the move. 2021-02-15T09:50:00Z Interlevin Refrigeration has launched the new UHD200 open top impulse chiller/freezer from Tefcold, which is designed as a mobile impulse display chiller or freezer for supermarkets, convenience stores and larger garage forecourts to help maximise customer engagement with key refrigerated promotions.

  • When was Welcome Break founded?

    Welcome Break was founded in 1959.

  • Where is Welcome Break's headquarters?

    Welcome Break's headquarters is located at Newport Pagnell.

  • What is Welcome Break's latest funding round?

    Welcome Break's latest funding round is Corporate Majority.

  • Who are the investors of Welcome Break?

    Investors of Welcome Break include Applegreen.

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