Search company, investor...
Webflow company logo


Founded Year



Series C | Alive

Total Raised




Last Raised

$120M | 9 mos ago



Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+20 points in the past 30 days

About Webflow

Webflow is a drag-and-drop website builder for designing custom, professional websites without code. Webflow automatically generates code for users as they design without the need to write code or hire a developer to do it.

Headquarters Location

398 11th Street 2nd Floor

San Francisco, California, 94103,

United States

Missing: Webflow's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

ESPs containing Webflow

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Content management systems (CMS) are infrastructure for managing and uploading content to various consumer-facing interfaces, such as websites and blogs.

Webflow named as Challenger among 12 other companies, including Bloomreach, Amplience, and Contentstack.

Missing: Webflow's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Research containing Webflow

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Webflow in 1 CB Insights research brief, most recently on Mar 22, 2022.

Expert Collections containing Webflow

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Webflow is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

1,201 items


Tech IPO Pipeline

282 items

Track and capture company information and workflow.


Work From Home Startups

91 items

Track startups and capture company information and workflow.


Future Unicorns 2019

50 items


Digital Content & Synthetic Media

1,219 items

Latest Webflow News

How WebOps Matters to Marketing Success

Nov 29, 2022

Share Are you always scrounging for ways to enhance your GTM (Go-To-Market) team’s productivity and performance? Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and drafting your sales and marketing strategies. However, haven’t you yet upgraded your GTM team with WebOps? If your answer is no, then you are missing out on a lot. Let’s understand what WebOps is, why it matters, and finally, the tools you can deploy to make the most out of WebOps. What do you mean by WebOps? WebOps refers to the practice of regulating and operating diverse web-based applications with the intention of delivering the best experience to users. It also implies the practice of intersecting key business operations such as sales, marketing, and web disciplines. Three chief objectives of WebOps are: Enhance efficiency by automating the tasks and thus, minimizing waste wherever possible. Ascertain that systems remain upright and active. Generate scale setups to satisfy businesses’, customers’, and users’ needs. In the end, WebOps boils down to promising an optimal experience to the end-user. Now, let’s discuss the benefits it brings to the table for businesses. Dive in! 1. Automate sales and marketing processes: Often, marketing and sales departments in organizations are siloed. The sales teams strive to convert the leads generated by the marketing department without any awareness of the customer that enters the funnel in the first place. WebOps facilitates eliminating these silos by using websites, digital platforms, and web-based applications that are integrated with other parts f the organization to automate the marketing process. For instance, WebOps applications can be developed to automate the lead capturing and qualification process, email marketing campaigns, and so forth. 2. Optimize web performance: A major goal of Web Operations is optimization website performance. WebOps is a collaborative operation that facilitates navigation and resolution of issues with the site before they spoil the customer experience. Input from each sector of a business organization can be used to develop a website, thus, ascertaining it is well optimized to the context and needs of customers. In addition to this, a strong WebOps strategy also enables one to monitor the website performance based on main KPIs. Thus, you can gauge the overall usability and speed and their effects on your business. 3. Enhance inter-departmental collaboration: WebOps becomes a mutual platform for the team members where they can share information and also collaborate on several tasks. This can be particularly worthwhile for business organizations with siloed departments like IT, sales, and marketing. WebOps intends to enhance the effectiveness and deficiency of the business’s GTM strategy by eliminating these barriers. This regime brings in the rest of the business in the application, websites, and customer-facing portals development. Your IT teams would get to collaborate with the other team members to provide a product that is efficient and effective instead of relying on guesswork to develop digital assets. 1. HubSpot CMS Hub: This is a web CMS (content management system) built on the CRM platform of HubSpot. The platform enables you to have a comprehensive view of customers so that the developers and marketers can generate astonishing experiences that satisfy modern expectations and facilitate the growth of a business. CMS Hub can effortlessly create and handle web pages that are customized for different users and also optimized for conversions and devices. You will find flexible content structures and themes here and can easily create and edit pages by themselves. CMS Hub becomes a win-win for everyone. 2. Sanity: Sanity is intended for structured content that allows teams to create rich digital experiences. It is relied upon by several behemoths like Sonos, Nat Geo, Brex, Nike, Netlify, and Figma. The platform treats content as data. Thus, organizations utilize Sanity’s APIs to share content between different systems to enhance digital speed and establish optimal workflows. 3. Pantheon: This is another WebOps (Web Operations) platform exploited by marketers, top developers, and IT to build, establish, and execute their WordPress and Drupal websites. The platform entails all the tools needed by professional developers to erect best-practice websites like version control, staging environment, workflow, and backups. Container-based structure of Pantheon enables one to launch sites quickly without having to fret about security, traffic spikes, or performance. Furthermore, the platform allows immense scalability as well. 4. Webflow: This is a visual web development platform that enables people to create, build, and start fully personalized websites without scribing code. By blending together design, content management, animation, eCommerce tools, and marketing tools into a unified platform, Webflow allows coders as well as non-coders to deliver and endorse websites of all types in a collaborative and efficient manner. Several juggernauts like Upwork, Zendesk, Allianz, Lattice, Dell, and Getaround, have their websites powered by Webflow. WebOps can revolutionize the way your GTM team operates in many ways. However, it can be deployed in other aspects of a business. It purports to enhance collaboration between organizational departments by offering their teams a common forum to share information and collaborate, thus, rendering it a compelling strategy for software development companies and SaaS businesses.

Webflow Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Webflow Rank

Webflow Frequently Asked Questions (FAQ)

  • When was Webflow founded?

    Webflow was founded in 2012.

  • Where is Webflow's headquarters?

    Webflow's headquarters is located at 398 11th Street, San Francisco.

  • What is Webflow's latest funding round?

    Webflow's latest funding round is Series C.

  • How much did Webflow raise?

    Webflow raised a total of $334.92M.

  • Who are the investors of Webflow?

    Investors of Webflow include Accel, Silversmith Capital Partners, Y Combinator, Draper Associates, CapitalG and 6 more.

  • Who are Webflow's competitors?

    Competitors of Webflow include Wix and 8 more.

Compare Webflow to Competitors


Morphic is a no-code platform that empowers businesses to create their own agency-quality websites. It is based in New York.

Bookmark Your Life

Bookmark is an automated website building platform. Using an Artificial Intelligence Design Assistant (AIDA), Bookmark provides small business owners with optimal, personalized websites based on business type and region. The platform uses customers' specific business goals to make predictions that will improve visitor conversion rates. Bookmark is revolutionizing the way we empower small business owners to build and grow an online presence.

Duda Logo

Duda is a web design platform for all companies that offer web design services to small businesses. The company serves all types of customers, from freelance web professionals and digital agencies, all the way up to the large hosting companies and online publishers in the world.

Shoplazza Logo

Shoplazza is a shopping cart commerce technology company that provides differentiated value by offering technology that is easy to start, market, and manage online stores of any size. The single integrated back-end platform, powered by advanced data analytical capability, is engineered for reliability, security, and adaptivity, ensuring its merchants never miss a turn.

Shogun Labs

Shogun has developed a drag-and-drop front-end builder enables clients to easily build landing pages for their Shopify and BigCommerce stores, so they can sell more. Shogun's technology integrates directly with Shopify and BigCommerce, so e-commerce sellers don't have to set up sub-domains that adversely affect search engine optimization.

Appsmith Logo

Appsmith is an first open-source, low code tool that helps developers build dashboards and admin panels quickly. The platform aids businesses in building any custom internal application within hours. Taking an open source software approach, the company provides anyone with access to the software and the opportunity to get involved in the community. Appsmith was founded in 2019 and is based in San Francisco, California.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.