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Wealth Advisor Growth Network


Acquired | Acquired

About Wealth Advisor Growth Network

Wealth Advisor Growth Network is a network of wealth advisors that aims to help independent advisors grow their businesses. On February 11th, 2020, Wealth Advisor Growth Network was acquired by Merchant Investment Management. Terms of the transaction were not disclosed.

Headquarters Location

123 S Lafayette St

Denver, Colorado, 80209,

United States




Latest Wealth Advisor Growth Network News

Wealth Advisor Growth Network Launches Platform for Independent Wealth Managers

May 25, 2021

May 25, 2021 10:00 AM Eastern Daylight Time DENVER--( BUSINESS WIRE )--Wealth Advisor Growth Network (WAGN) is proud to announce a new investment offering designed to help independent wealth managers better serve their clients and grow their practice, working in collaboration with WealthShield, LibertyFi and Morningstar. Through this new collaboration, Morningstar offers independent advisors the opportunity to use its unique index offering through WAGN’s platform, which allows financial advisors to create direct index approaches to empower their investor clients across a wide range of asset classes, investment styles and strategies. In addition to unique indexes, advisors on WAGN’s platform can also access the broad set of tools and capabilities that Morningstar offers to help empower their clients and grow their business including independent research, asset allocation and portfolio insights, manager selection and technology solutions. Direct indexing, which utilizes technology to construct a custom investment portfolio mirroring the composition of a market index, can lower the cost of investing and optimize after-tax returns by increasing control of underlying securities and enhancing tax-efficiencies and risk management. It can also enable greater portfolio customization to reflect the values of clients, such as alignment with socially responsible investing (SRI) and environmental, social and corporate governance (ESG) investing goals. This new direct index offering combines Morningstar’s unique indexing capability with integrated technology, comprehensive reporting and full operational support from WAGN to help advisors create a more efficient business model, robust investment solutions and a more complete and unique experience for clients. “Our mission at Morningstar is to empower investor success,” said Ron Bundy, president of Morningstar Indexes. “Direct indexing is a powerful way to personalize investor portfolios and help drive the outcomes they seek for their unique situations. Morningstar is helping investors pursue those outcomes by making our high-quality indexes and wealth of independent data and insights available to independent advisors.” WAGN is implementing the new offering with firms across the independent wealth management industry. WAGN will be responsible for conducting due diligence and identifying growth-driven wealth firms who desire access to direct indexing and have the right infrastructure in place to meaningfully execute such strategies while delivering Unified Managed Accounts (UMAs), trading, rebalancing, reporting and other back-office support. WAGN will also offer advice and best practices to help firms who do not yet have the integrated solutions, technology and operating environment to take advantage of the new offering. “We are excited to align with Morningstar Indexes to address a gap in the wealth management industry,” said John Phoenix, Co-Founder at WAGN. “Together, we are helping advisors turbocharge growth, enhance efficiencies and unlock new possibilities for their clients and the wealth management industry as a whole.” WealthShield, an OCIO firm serving RIAs, is licensing indexes from Morningstar via WAGN to offer direct indexing to their clients. “Morningstar Indexes currently underlie a broad range of investable products in the market such as mutual funds and ETFs. Making these index strategies available to clients as the basis for separate accounts that can be tax managed and customized is a major win,” said Clint Sorenson, Co-Founder of WealthShield. MG&A Wealth has been selected as the first official wealth management partner to benefit from this new collaboration. MG&A is a comprehensive wealth management firm in South Florida. The firm was founded in 1984 and advises over $950 million of assets. Importantly, MG&A has created an integrated operating environment that, through its work with LibertyFi, is fully equipped with the UMA capabilities, back-office services and complete infrastructure to deliver direct indexing. “Direct indexing is important to our advisors and clients and we are excited to have access to Morningstar’s full suite of capabilities through WAGN,” said Todd Battaglia, President & CEO of MG&A Wealth. “The collaboration greatly advances our ability to deliver an exceptional experience to clients while also enhancing MG&A’s focus on growth and the bottom line.” “The MG&A announcement represents the first in a series of strategic partnerships with independent wealth advisors that we will be establishing across the country,” added Mr. Phoenix. About Wealth Advisor Growth Network (WAGN) WAGN is a consultancy that works with independent wealth managers across the United States to build their practices, accelerate growth and realize their full potential. The firm was built by a team with more than 45 years of experience in this space – helping hundreds of firms across the country, including some of the largest RIAs, aggregators and asset managers. The firm also manages the WAGN Hub, a special network of WAGN-affiliated firms with a mission to operate similarly and have access to WAGN’s specialty services as well as ongoing business, operational and growth support. For additional information, please visit: Morningstar indexes are created and maintained by Morningstar, Inc. Morningstar, Inc. does not sponsor, endorse, issue, sell, or promote any investment strategy or security that tracks or is derived from a Morningstar index and bears no liability with respect to the investment strategy or any security. Morningstar® is a registered trademark of Morningstar, Inc.

Wealth Advisor Growth Network Frequently Asked Questions (FAQ)

  • Where is Wealth Advisor Growth Network's headquarters?

    Wealth Advisor Growth Network's headquarters is located at 123 S Lafayette St, Denver.

  • What is Wealth Advisor Growth Network's latest funding round?

    Wealth Advisor Growth Network's latest funding round is Acquired.

  • Who are the investors of Wealth Advisor Growth Network?

    Investors of Wealth Advisor Growth Network include Merchant Investment Management.



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