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CONSUMER PRODUCTS & SERVICES | Personal
waxelene.com

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Stage

Unattributed - II | Alive

Total Raised

$1.5M

Last Raised

$1M | 6 yrs ago

About Waxelene

Waxelene offers a natural and organic petroleum jelly alternative. The product has no artificial ingredients and is packaged in recyclable glass jars.

Waxelene Headquarter Location

9504 Vervain St

San Diego, California, 92129,

United States

800-511-5983

Latest Waxelene News

PJ Bremier’s Fine Living: A natural alternative to petroleum jelly

Jul 6, 2014

PJ Bremier's Fine Living: A natural alternative to petroleum jelly Marin Independent Journal Posted:   07/04/2014 07:38:57 PM PDT (Courtesy of Waxelene) Todd Cooper (left) and Ejyo Remington are founders of Waxelene, a natural alternative to petroleum jelly. Click photo to enlarge (Courtesy of Waxelene)Waxelene, manufactured in San Rafael, is made of organic soy and rosemary oils, unbleached beeswax and natural Vitamin E. « 2 » Glamorous film and television stars such as Doris Day, Marilyn Monroe, Jennifer Aniston and Tyra Banks have been know to slather on petroleum jelly to keep their skin dewy and soft. It's a claim that's often met with cringes from beauty experts, though. But, if former Novato resident Ejyo (pronounced A-jo) Remington has anything to say about it, though, more people will soon switch to his product, Waxelene. Waxelene is a biodegradable, paraben-free, petroleum jelly alternative made up of only four food-grade ingredients — unbleached beeswax, organic soy oil, organic rosemary oil and natural, not synthetic, Vitamin E. "We only buy the highest quality ingredient available," he says. It's healthier because we don't use a petroleum by-product. We use beeswax, oils and Vitamin E, which have their own natural beneficial qualities. So far, the former Novato resident who now lives in San Francisco, and his business partner Todd Cooper, of Southern California, are seeing success. Remington cites celebrity makeup artists such as Lena Hansen and Christy Coleman, brow specialist Elka Von Freudenberg, and at least one Victoria's Secret/Sports Illustrated model Lily Aldridge (she uses the lip balm) as among those who have made the switch. Then, there are the professional surfers Joao DeMacedo and Ryan Seelbach, who Remington says use Waxelene under their wetsuits to prevent chafing. There's also the Harvard Cancer Care Center that uses it on patients with post-radiation problems and several UCSF doctors who use it in on patients with severe skin issues, he adds. Waxelene is not just a beauty or skin product, though. It can be used to grease door hinges and windows, condition and waterproof leather and loosen tight fittings. So, how is Waxelene different from petroleum jelly? "For one thing, it's healthier because we don't use a petroleum by-product. We use beeswax, oils and Vitamin E, which have their own natural beneficial qualities," he explains. "And Waxelene doesn't sit on the skin like petroleum jelly," he says. "It lets oxygen get through to the skin and allows the vitamins and oil to soak in, not just to the top layer but through several layers. " He and Cooper weren't out to change the beauty industry when they decided to create this petroleum jelly alternative. The two high school friends, both longtime environmentalists and Palo Alto natives, were working on a (still-secret) natural product and needed a petroleum jelly base for it. They both nixed the petroleum jelly and searched for an alternative, but only came across options that contained bleached beeswax, hydrogenated oils, synthetic perfumes and other undesirable ingredients, all of which they nixed. "They're fake, incredibly cheap and bad for you," Remington says. So they headed into Cooper's kitchen in San Francisco's Sunset District in 2010 and started experimenting. It took them about six months to get the formula right. Their biggest achievement was designing and patenting an aeration process that creates the fluffy texture. It meant that Waxelene wouldn't separate on the shelf and wouldn't need a stabilizing agent like hydrogenated oil (or trans fats), which "we wouldn't do," Remington says. They pride themselves on their company's sustainable virtues — it purchases clean, wind-powered energy to operate its manufacturing plant, uses recyclable glass jars and metal lids, packages its products in 100 percent post-consumer recycled boxes and has earned both the Leaping Bunny and Beauty Without Bunnies cruelty-free certifications. Waxelene is also among the 130 cosmetic industry leaders that have endorsed U.S. Congressman Jim Moran's Humane Cosmetics Act (H.R. 4148) this spring. Four years since its founding, with money scraped together from friends and family, Waxelene is now in more than 9,000 stores across the country, is available in Japan, Mexico and the United Kingdom, and is now going into a formal round of funding. "The one thing about us is that we were going to go after what we wanted," Remington says. "We weren't going to give up. " Waxelene is available locally at Whole Foods, CVS, Pharmaca and Bed, Bath & Beyond. A lip tube costs $3.99; a flip tube costs $4.99; a 2 oz. jar costs $8.99; and a 9 oz. jar costs $17.99. For more information, call 453-1500 or go to https://waxelene.com . PJ Bremier writes about home, garden, design and entertaining Saturdays in the Plus section, and on her blog, DesignSwirl.co . She may be contacted at P.O. Box 412, Kentfield 94914, or at pj@pjbremier.com .

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Expert Collections containing Waxelene

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Waxelene is included in 1 Expert Collection, including Consumer Packaged Goods ( CPG ).

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Consumer Packaged Goods ( CPG )

4,148 items

Waxelene Patents

Waxelene has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

3/31/2011

7/23/2013

Skin care, Essential oils, Herbs, Medicinal plants, Cosmetics

Grant

Application Date

3/31/2011

Grant Date

7/23/2013

Title

Related Topics

Skin care, Essential oils, Herbs, Medicinal plants, Cosmetics

Status

Grant

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