Vypr develops a data validation platform that focuses on screening and packaging design for product claims and marketing. It specializes in providing consumer insight, product development, behavioral economics, consumer intelligence, product performance, small consumer durables, product performance, and innovation. The company was founded in 2013 and is based in Manchester, U.K.
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Expert Collections containing Vypr
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Vypr is included in 1 Expert Collection, including Market Research & Consumer Insights.
Market Research & Consumer Insights
This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.
Latest Vypr News
Nov 23, 2022
Print Efforts to predict the likely pattern of Christmas spending increased this week, with three different surveys suggesting consumers plan to spend less on food and other products. Despite this, the latest NielsenIQ consumer insights study said more than 60% of UK consumers are Christmas enthusiasts and will not change their Christmas plans despite economic challenges. The NielsenIQ figures suggested 39% of the 1,000 people in its survey were “cautious consumers” who are likely to reduce spending. The study found 22% were likely to look for food bargains in advance of Christmas if they became available. Paul Watkins, head of retailer and business insights at NielsenIQ, said: “In our Christmas study, we have seen how much emotional value the holiday has for consumers in the UK. “The majority do not want to give up the usual traditions and spoil themselves and their loved ones with gifts and good food. “At the same time, the budget for the festive season has remained the same or even decreased for most people. “Consumers are aware of how important it is, therefore, to make the most of their budget.” The EY Future Consumer Index, also published this week, had a slightly higher figure of 43% for those expected to spend less over Christmas, up from 22% in the same survey last year. The index found 29% were planning savings on food and 31% expect to spend less on alcohol. Like the NielsenIQ survey, the EY index expects consumers to be bargain hunting. Silvia Rindone, EY UK&I retail lead, said: “In the face of rising inflation, rising energy prices and rising interest rates, consumers are being cautious in the run-up to Christmas. “Our survey shows consumers are concerned about saving and affordability and are making more-considered choices about what they spend their money on.” A third piece of research, from product intelligence platform Vypr, found that 35% plan to spend less on Christmas shopping, so in broad terms all three surveys agree. Vypr found 90% were concerned about Christmas costs, with 33% defining themselves as moderately concerned and 56% very concerned. Ben Davies, founder at Vypr, said: “We’re in the midst of a second “once-in-a-generation” crisis in the space of three years, and it’s clear that consumers are feeling worn down, whilst being highly anxious about household budgets as we approach Christmas. “The only prediction we can make is that this Christmas will be very different and subdued to pre-pandemic festive periods in terms of allocation of in-home and out-of-home household spending. “The discounters are likely to win big in food and drink, whilst e-commerce players offering strong value propositions will be the ones that win in non-food.”
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Vypr Frequently Asked Questions (FAQ)
When was Vypr founded?
Vypr was founded in 2013.
Where is Vypr's headquarters?
Vypr's headquarters is located at John Dalton Street, Manchester.
What is Vypr's latest funding round?
Vypr's latest funding round is Private Equity - II.
How much did Vypr raise?
Vypr raised a total of $7.3M.
Who are the investors of Vypr?
Investors of Vypr include YFM Equity Partners and Richard Law.
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