Vypr is a product intelligence platform that specializes in consumer-led insights for product development within various sectors. The company offers services that enable businesses to test and validate product concepts, names, branding, packaging, and pricing with consumer feedback. Vypr primarily serves industries that require fast, reliable, and actionable consumer data to inform product decisions. It was founded in 2013 and is based in Manchester, England.
Expert Collections containing Vypr
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Vypr is included in 1 Expert Collection, including Market Research & Consumer Insights.
Market Research & Consumer Insights
This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.
Latest Vypr News
Oct 9, 2023
The self-recorded videos were embedded into a live digital report sent to internal teams. VyPops provides soundbites of consumers talking about how particular trends affect their daily lives and shopping behaviour. M&S was able to target specific consumer groups about key themes, including the cost of living, on-demand eating through the rise of delivery apps, and flexible routines rising from the post-Covid hybrid/work from home landscape. The consumer insight team also wanted to determine how sustainability affects people’s daily lives. VyPops allows customers to send out questions to consumer audiences and receive real-time video responses. Users can target their desired audience using Vypr’s panel of 65,000 consumers and receive editable videos to bring research findings to life. Chloe Wilk, Insight Partner at M&S Food , comments: “The critical benefit of the VyPops service is that we were also able to use the Vypr platform to reach the right customers to speak to for our focus themes. That level of accuracy to hear the right voices is invaluable.” “Ultimately, it will enable our product development team to deliver their three to five-year vision for our innovation pipeline. The video insights from Vypr complement the data and analysis we’ve conducted for the report.” Tasmin Sibbald, Customer Growth Director at Vypr, says “People are so familiar with using video on their phones that we can now gain an unbridled and unfiltered research response directly from consumers.” She adds: “Putting a voice and a face to responses helps build further credibility to consumer insight.” “Combining with other forms of insight and analysis, it helps brands and product owners to create better products and experiences for their customers.” Featured Oct 9, 2023
Vypr Frequently Asked Questions (FAQ)
When was Vypr founded?
Vypr was founded in 2013.
Where is Vypr's headquarters?
Vypr's headquarters is located at John Dalton Street, Manchester.
What is Vypr's latest funding round?
Vypr's latest funding round is Private Equity - II.
How much did Vypr raise?
Vypr raised a total of $7.3M.
Who are the investors of Vypr?
Investors of Vypr include YFM Equity Partners and Richard Law.
Who are Vypr's competitors?
Competitors of Vypr include Zappi and 4 more.
Compare Vypr to Competitors
Circular IQ helps users to measure and improve their circular performance. It simplifies and offers an all-in-one platform to measure the performance of products, businesses, and the entire supply chain and benchmark efforts against international standards. The company was founded in 2016 and is based in Amsterdam, Netherlands.
Velvet focuses on data management and analytics in the technology sector. The company offers a platform that allows users to unify their data, write complex queries with the help of artificial intelligence, and develop features using real-time data. It primarily serves product and engineering teams at high-growth startups. It was founded in 2023 and is based in New York, New York.
NetSpring offers product data analytics software. It empowers product, growth, and data teams to get deeper and wider insights into product usage and customer behavior. It was founded in 2019 and is based in Mountain View, California.
Countly offers product analytics solutions. The company helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. It collects data from mobile applications, processes this data in real time, and gives advanced tools to understand users better. Countly was founded in 2012 and is based in London, United Kingdom.
B2Metric operates as a behavioral artificial intelligence (AI) platform. It provides an artificial intelligence-based analytical solution offering customer journey predictive analytics, risk scoring, customer movement prediction, segmentation, campaign, and price optimization process management. It serves finance, insurance, telecommunications, digital applications, e-commerce, automotive, retail, and mobile games. The company was founded in 2018 and is based in Istanbul, Turkey.
Datarize develops Divers, a marketing automation solution that allows online shopping malls to increase purchase conversion rates and overall user activity. The company was founded in 2019 and is based in Seoul, South Korea.