Oct 24, 2023

Streamlabs Global Campaign Redefines Live Streaming with Catalyst, SixTwentySix, & Shapes & Forms Collaboration Streamlabs “Unleash Your Live” campaign is a new initiative from the Logitech subsidiary, designed to inspire and empower streamers in the gaming community Catalyst and Streamlabs, a leading provider of live streaming tools and brand of Logitech, have unveiled an  evolution of Streamlabs’ brand identity. The new brand campaign pays tribute to live streamers who overcome obstacles of the ever-evolving creator economy to build a community around their passions while showcasing Streamlabs’ successful adaptability in meeting this industry’s evolving demands and requirements. The new branding, including an electrifying campaign directed by SixTwentySix’s Iris Kim with intricately crafted VFX and motion design production by Shapes & Forms, debuted at TwitchCon 2023, the premier gaming convention. The “Unleash Your Live” campaign encapsulates the very essence of live streaming as well as the limitless possibilities of the internet. Kim, a Korean-Canadian director renowned for her storytelling capabilities, was specifically chosen to direct this piece to highlight the honest conversations, personalities, and vivid moments she’s known for. Her talent, combined with the motion graphics mastery and boldness of the Shapes & Forms team led by managing partner and executive producer Thomas Knight, made way for a piece that was not just culturally relevant but a culture driver itself. “For each scene, it was important that there was a setup and a payoff. Witnessing our creators diligently preparing their gaming stations, building anticipation, and then – like magic – they are transported into an ethereal world where our UX/UI elegantly emerges, showcasing captivating glimpses of our talented creators’ content. I wove the two pivotal moments together to craft smooth transitions between each scene so our piece feels like one big storyline, flowing from point to the other” said Kim. A testament to the entire team’s creative vision, this campaign showcases creators from diverse backgrounds, ranging from engaging storytellers to charismatic influencers who forge a profound connection with their audience. A distinctive feature of this project was the integration of graphics by Shapes & Forms into almost every shot of the campaign. These graphics played a crucial role in conveying the Streamlabs experience but also introduced an additional layer of complexity and effort for each shot. Each frame of the campaign bursts with life and energy, offering an entrancing glimpse into the world of online creators. “Working in collaboration with Logitech, Catalyst, and SixTwentySix was an incredibly rewarding experience. Together, we embarked on a journey to create a unique branding campaign that remained true to the core identity of Streamlabs, authentically representing the diverse community of streamers featured within the campaign,” said Shapes and Form’s creative director Julio Ferrario. “Our partnerships made this possible, and the outcome is breakthrough work,” said Catalyst’s executive creative director, Carlos Musquez. “We poured our heart and soul into this campaign, with attention to every detail. We see this as so much more than just a brand campaign. To us, it’s a movement and a rallying cry to inspire and ignite a fire for the new wave of online creators and the greater creator economy. The most important thing was authenticity, and this campaign came from the heart, soul, and voices of real creators. We’re excited to share it and to help Streamlabs foster a community of passionate creators and gamers through innovative and inspiring content”. Streamlabs’ “Unleash Your Live” campaign and brand positioning made its official debut at TwitchCon 2023. “We couldn’t imagine launching this anywhere else. TwitchCon served as the perfect setting to unveil this new brand campaign and for all attendees to experience the excitement and innovation first-hand,” said Musquez.