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Founded Year



Series C | Alive

Total Raised




Last Raised

$130M | 2 yrs ago

Mosaic Score
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+10 points in the past 30 days

About Ada

Ada offers an artificial intelligence (AI)-powered customer service automation platform. It helps companies resolve their customer inquiries in any language or channel. It serves industries such as telecommunication, travel, media, and more. It was formerly known as Ada Support. The company was founded in 2016 and is based in Toronto, Canada.

Headquarters Location

371 Front Street West Suite 314

Toronto, Ontario, M5V 3S8,



Ada's Product Videos

ESPs containing Ada

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Sales & Customer Service

The AI-powered chatbots market is focused on improving customer and employee experiences through automation, personalization, and scalability. The market aims to solve common problems such as long wait times, high operational costs, and low productivity. Providers in this market offer solutions that use practical AI to enable self-service, automate support workflows, and deliver personalized conve…

Ada named as Highflier among 15 other companies, including Uniphore,, and Thankful.

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Ada's Products & Differentiators


    Ada’s powerfully simple conversational AI platform empowers brands to automate their customer support so they can have more – and more meaningful – interactions with their customers. With a no-code builder purposely-built for CX leaders and industry-leading natural language understanding and generative AI models, companies can intuitively design and deploy self-service experiences on the channels their customers use including phone, chat, social media, messaging apps and SMS.

Expert Collections containing Ada

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Ada is included in 3 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

1,215 items


Artificial Intelligence

10,627 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Customer Service Tech

1,051 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.

Ada Patents

Ada has filed 1 patent.

The 3 most popular patent topics include:

  • Artificial intelligence
  • Chatterbots
  • Computational linguistics
patents chart

Application Date

Grant Date


Related Topics



Natural language processing, Computational linguistics, Chatterbots, Machine learning, Artificial intelligence


Application Date


Grant Date


Related Topics

Natural language processing, Computational linguistics, Chatterbots, Machine learning, Artificial intelligence



Latest Ada News

Toronto company Ada Support using AI to fully automate customer service calls

Apr 18, 2023

Toronto company Ada Support using AI to fully automate customer service calls Chatbot company Ada Support Inc. is aiming to automate a greater portion of its clients’ customer service inquiries with generative artificial intelligence, which it says will save costs and boost efficiency. The Toronto-based firm has released what it calls fully automated software that includes chatbots to correspond with customers and automatically resolve some issues, along with generative voice technology to talk with people over the phone. “The future of customer service is agent-less,” Ada chief executive and co-founder Mike Murchison said in an interview. “There will be no customer service agents as we know them today.” Globally, hundreds of billions of dollars are invested every year in human-centred customer service, he said. “I believe that in the next half-decade, the vast, vast majority of it will shift to AI platforms.” Founded in 2016, Ada is a provider of customer service chatbots for companies such as Meta Platforms Inc. META-Q and Shopify Inc. SHOP-T It has previously used generative AI to create potential responses to customer service inquiries, but a human agent would have to select which reply to send. Ada is now aiming to cut the human out of that process. The company’s software is powered by GPT-4, the large language model developed by San Francisco-based OpenAI. Interest in generative AI, which refers to software that creates text and images, has skyrocketed since OpenAI released ChatGPT in November. But ChatGPT and other bots can make up facts, leading many companies to remain cautious about deploying generative technology. The risks are high even with seemingly mundane customer service interactions. A chatbot could theoretically provide incorrect information or invent new corporate policies, frustrating and misleading clients. A bot could also be prompted to make malicious and inappropriate comments – exchanges that could cause public-relations nightmares if shared across social media. Mr. Murchison is confident that Ada’s software will not go rogue. The bots pull from a company’s internal documents and existing customer service transcripts, as well as information about the industry in which a company operates. A chatbot for a finance company would know who heads the Bank of Canada, for example, but it does not need to be able to expound on politics or other potentially fraught topics. Ada has also rigorously tested the technology, he said, even by attempting to push bots to stray into risky conversational territory. “Humans, especially with new technology, are very quick to try to find every backdoor,” Mr. Murchison said. “That’s why we’ve taken the safety component so seriously.” While Ada is relying on GPT-4, Mr. Murchison is an early investor in Cohere, a Toronto-based AI company that competes with OpenAI. “We’re seeing the lowest-latency, highest-quality generations possible with GPT-4 today,” he said. “There’s so many different applications for large language models, and I’m confident Cohere is exceptional in a number of them.” Some customers have already been beta testing Ada’s new platform, but the company was unable to connect The Globe and Mail with one for an interview. Companies have made claims about automation for years, said Sean O’Brady, an assistant professor at McMaster University in Hamilton, Ont., who studies call-centre labour. Often, the reality has not lived up to the promises. A lot of routine customer service functions have already been automated, but agents are still necessary to resolve more complex or idiosyncratic issues. Today, AI is more commonly used in call centres to provide assistance and guidance to agents . “I don’t know how much more space there is to automate the rest,” Prof. O’Brady said. When it comes to employment, call-centre workers are still more concerned about job losses due to outsourcing, not AI. One risk in relying on automation is that customers could face hurdles when they need to reach a fellow human, and by the time they do, they’re deeply frustrated. “Sometimes the technologies that are there to make things simple are also creating more complexity for other calls,” Prof. O’Brady said. According to Mr. Murchison, Ada’s software is capable of answering a much broader range of questions than previous chatbots and can independently complete some tasks, such as updating subscriptions, creating return labels for shipping and upgrading a seat on a flight. The company is working on automating more complex tasks. Even so, Mr. Murchison still sees a role for human agents and believes the job will evolve to become one where customer service employees are looking for ways to improve AI. “Customer service agents go from answering customers reactively to pro-actively coaching their AI,” he said.

Ada Frequently Asked Questions (FAQ)

  • When was Ada founded?

    Ada was founded in 2016.

  • Where is Ada's headquarters?

    Ada's headquarters is located at 371 Front Street West, Toronto.

  • What is Ada's latest funding round?

    Ada's latest funding round is Series C.

  • How much did Ada raise?

    Ada raised a total of $190.73M.

  • Who are the investors of Ada?

    Investors of Ada include Version One Ventures, Bessemer Venture Partners, FirstMark Capital, Burst Capital, Accel and 10 more.

  • Who are Ada's competitors?

    Competitors of Ada include Hyro, Cognigy, Cohere, Inbenta, Mavenoid, Front,, Zowie, Solvvy, ZEALS and 23 more.

  • What products does Ada offer?

    Ada's products include Ada.

  • Who are Ada's customers?

    Customers of Ada include BFA, AirAsia, Digicel, Betsson and Shapermint.

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Forethought uses artificial intelligence to help with customer service. It assists customer support employees with triaging tickets, finding answers to common issues, and training new hires. It streamlines the entire support ticket lifecycle on one generative artificial intelligence platform. The company was founded in 2017 and is based in San Francisco, California. Logo develops a bot-based messaging and conversational artificial intelligence (AI) platform. It deploys and manages secure conversational bots across different digital and voice channels. It was founded in 2013 and is based in Orlando, Florida.


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