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Founded Year



Series C | Alive

Total Raised




Last Raised

$130M | 1 yr ago

Mosaic Score

+10 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Ada

Ada offers an automated AI-powered platform that enables enterprise businesses around the world to automate customer service that saves time, reduces cost, and strengthen their support.

Ada Headquarter Location

96 Spadina Avenue Unit 801

Toronto, Ontario, M5V 2J6,


ESPs containing Ada

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / E-Commerce

Companies in this market leverage advancements in conversational AI, including natural language processing, understanding, and generation, to automate voice- and text-based interactions between customers and companies. This market includes both plug-and-play solutions, which are pre-trained to answer most common questions, and more tailored solutions that require training on a brand’s or retailer’…

Ada named as Leader among 15 other companies, including AISERA, Uniphore, and Cognigy.

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Expert Collections containing Ada

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Ada is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

1,118 items


Artificial Intelligence

8,717 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Customer Service Tech

937 items

Companies offering technology-driven solutions for brands and retailers to enable customer service before, during, and after in-store and online shopping.



238 items

Latest Ada News

Ada Earns a Top Spot on G2’s 2022 Best Software Awards for Analytics & AI Products with Ada Support

Feb 9, 2022

Share Ada, an Automated Brand Interaction company that bridges the gap between brands and the people they care about, today announced it has been named to G2’s 2022 Best Software Awards, placing 2nd on the Top 50 Analytics & AI Products list. Operating a software marketplace used by more than 60 million software buyers annually, G2 is the definitive online destination to discover, review and manage the technology that businesses need to reach their potential. Its annual Best Software List ranks the world’s best software companies and products based on authentic, timely reviews from real users. This is Ada’s first time appearing on one of G2’s Best Software lists, earning its place this year thanks to their product Ada Support. Ada Support is personalized customer support at scale. Ensuring better brand interactions, Ada Support allows company’s support teams to solve 80%+ of inquiries instantly, with an AI-powered chatbot. Ada Support was built out of the understanding that brand reputations are built on the sum of every single customer interaction. The company has seen five years in a row with 100% year over year growth, making them the number one platform for Automated Brand Interaction. Next month, Ada plans to put on an event to explore the future of automation and discuss the need for a single automation layer across the customer and employee experience with their trusted customer Square. Mike Murchison, Co-Founder & CEO of Ada, noted, “We’re thrilled to be chosen as a winner for G2’s 2022 Best Software Awards under the Analytics and AI Products category. At Ada, we help brands talk more to their customers and not less, and we do this through leveraging the power of conversational AI to automate brand interactions. As we continue our growth in 2022, we look forward to bridging the gap between brand and consumer, and establishing deeper relationships for our clients and their customers.” “As we continue to accelerate rapid growth, our online marketplace boasts 100,000+ software and services companies in 2,000+ categories and over 1.5 million trusted user reviews. Simply put, G2 is where you go for software,” said Godard Abel, co-founder and CEO, G2. “Our annual Best Software List aims to guide buyers on their purchasing decisions, knowing they can trust in the credibility and objectivity of our scoring algorithms. We applaud those companies named to our 2022 list, as they’ve earned the satisfaction among their customers as well as an impressive market presence.” The top 100 software sellers are ranked based on a combination of Satisfaction and Market Presence scores for each seller, and the top 100 products are ranked based on reviews across all categories they are a part of. To be included in one of G2’s Software Sellers or Software Products “Best Of” lists, a software seller or product must receive at least 50 approved and published reviews during the 2021 calendar year. Scores reflect only data from reviews submitted during this evaluation period. PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post

Ada Web Traffic

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Page Views per Million (PVPM)
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Ada Rank

  • When was Ada founded?

    Ada was founded in 2016.

  • Where is Ada's headquarters?

    Ada's headquarters is located at 96 Spadina Avenue, Toronto.

  • What is Ada's latest funding round?

    Ada's latest funding round is Series C.

  • How much did Ada raise?

    Ada raised a total of $190.73M.

  • Who are Ada's competitors?

    Competitors of Ada include Forethought, Hyro, Thankful, Boost AI, Ultimate.AI and 8 more.

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