Search company, investor...
VitalSmarts company logo


Founded Year



Acq - Fin | Alive

About VitalSmarts

VitalSmarts provides corporate training and organizational performance motivation programs that combine speakers, presenters, best-practices research, and related training products. VitalSmarts has published three New York Times bestselling books and training products of the same title, including "Crucial Conversations."

Headquarters Location

282 River Bend Lane

Provo, Utah, 84604,

United States


Missing: VitalSmarts's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: VitalSmarts's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Latest VitalSmarts News

VitalSmarts Changes Its Name to Crucial Learning

Aug 31, 2021

On Aug 31, 2021 VitalSmarts , a corporate training company that has helped millions of people improve their lives and organizations through the skills taught in its award-winning courses and bestselling books, announced today the launch of newly revamped courses and company rebrand, including a new name – Crucial Learning. The rebrand and release of new, more flexible learning options, including three new on-demand Crucial Conversations courses, aligns with a shift in the company’s strategy to offer its courses in communication, performance, and leadership to broader audiences. As the world grows increasingly more challenging and complex, Crucial Learning aims to fulfill its mission to improve the world by teaching people skills to improve themselves by making its courses more widely available. Consistently ranked one of the top leadership companies in the world, Crucial Learning’s suite of courses and accompanying books include Crucial Conversations, Crucial Accountability, Influencer, The Power of Habit, and Getting Things Done. Nearly half of the Forbes Global 2000 have drawn on these crucial skills to improve organizational health and performance. “Since the company was founded in 1989, we committed to two things: improving the world by teaching people how to improve themselves, and sticking to behavioral science research,” said  Andrew Shimberg , CEO of Crucial Learning. “We’re excited to build on these founding principles with reimagined courses, more flexible learning options, and a new brand that will make our timeless skills more accessible to more people.” The company’s new name Crucial Learning communicates two powerful ideas that embody the company’s mission and focus. First, the courses teach essential or “crucial” skills for the moments that have the greatest impact on life’s most important outcomes, including the strength of relationships, career satisfaction, happiness and ability to manage stress. Second, the word “learning” emphasizes that learning and growth do not end with a singular course or even an advanced degree. Life itself is a continual learning journey that presents different challenges at different times. Being equipped with the right skills can lead to better outcomes and improved relationships.

VitalSmarts Frequently Asked Questions (FAQ)

  • When was VitalSmarts founded?

    VitalSmarts was founded in 1989.

  • Where is VitalSmarts's headquarters?

    VitalSmarts's headquarters is located at 282 River Bend Lane, Provo.

  • What is VitalSmarts's latest funding round?

    VitalSmarts's latest funding round is Acq - Fin.

  • Who are the investors of VitalSmarts?

    Investors of VitalSmarts include Leeds Equity Partners.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.