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Founded Year



Acq - P2P | Acquired





About (NASDAQ: VITC) is an online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. sells these products directly to consumers through its website,, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

Headquarters Location

Boynton Beach, Florida, 33426,

United States


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Latest News

VITACOST Named Best in Class Online Nutritional Supplements Retailer by HealthXWire Corp.

Nov 8, 2022

Benzinga By Pr Newswire With the popularity of nutritional supplements and nootropics growing by leaps and bounds in response to nationwide trends toward preventive health, biohacking, and anti-aging, Vitacost has demonstrated itself to be truly innovative and outstanding among the ranks of online supplement retailers NEW YORK, Nov. 8, 2022 /PRNewswire/ --Karl Klinger, the chairman of the Company and Brand Research Committee of HealthXWire Corp. announced this afternoon that the committee had selected Vitacost (a wholly-owned subsidiary of Ohio-based The Kroger Co., a major grocery chain) as being the best in its class as an online nutritional supplement and nootropics retailer, and as being poised for substantial growth in market share acquisition in 2023. This is definitely a company for purchasers of nutritional supplements and nootropic formulations to be watching very closely. We've identified Vitacost as offering its customers the best overall value proposition in an e-commerce marketplace that is becoming increasingly crowded and competitive, stated Klinger. HealthXWire identifies a number of best in category B2C supplement and nootropics providers each month, and occasionally identifies an exceptional brand or company deemed worthy of special recognition, as it has in this instance. AD Frequently Asked Questions (FAQ)

  • When was founded? was founded in 1994.

  • Where is's headquarters?'s headquarters is located at Boynton Beach.

  • What is's latest funding round?'s latest funding round is Acq - P2P.

  • Who are the investors of

    Investors of include Kroger.

  • Who are's competitors?

    Competitors of include Thrive Market and 2 more.

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