Vita Mojo company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

Founded Year



Series A | Alive

Total Raised


Last Raised

$12.86M | 3 yrs ago

Mosaic Score

+60 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Vita Mojo

Vita Mojo is a cashless restaurant that allows customers to personalize meals according to their nutritional and dietary needs using in-store iPads, the company's app or website, from around 30 different ingredients. Their selections are informed by a chart that indicates the nutritional content and price of their meal, which is calculated by the weight of their order. Users can input their weight, height, dietary requirements, and fitness goals into the app to receive personalized nutritional advice.

Vita Mojo Headquarter Location

201 Haverstock Hill, Belsize Park

London, England, FAO FKGB,

United Kingdom

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Vita Mojo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Vita Mojo is included in 5 Expert Collections, including Restaurant Tech.


Restaurant Tech

846 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.


Fitness Tech

1,295 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.


Wellness Tech

1,287 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.


Store management tech (In-store retail tech)

158 items

Companies offering automated checkout solutions for retailers or operating cashless, cashier-free retail stores.


New Retail Formats

365 items

Tech-enabled, physical retail selling formats that reach beyond the walls of a traditional store.

Latest Vita Mojo News

Nutrigenomics Market Research 2021-2028 | Size, Share, Growth, Trends, Competitive Landscape, Revenue, Analysis, Forecast

Sep 28, 2021

Rising Adoption of Personal Genomics to Boost Market in North America From a geographical standpoint, North America is anticipated to lead the global nutrigenomics market through the forecast years. The growth is mainly ascribable to the rising number of service providers and the adoption of personal genomics. Furthermore, the increasing prevalence of lifestyle-related disorders is expected to positively impact the nutrigenomics market growth in North America. The market in Europe is expected to witness higher CAGR owing to the rising support from governments for food innovations and increasing research activities. In addition to this, the market is expected to flourish owing to the increasing number of strategic collaborations, aiding the nutrigenomics market size in Europe. In February 2019, researchers at the King’s College London conducted a study with nutrigenomics technique and found that anthocyanin is responsible for the blue color of blueberries. Get PDF Brochure Copy: Apart from North America and Europe, the market in Asia Pacific is also expected to witness remarkable growth in the forecast years. The increasing demand for functional food and beverages is likely to increase the adoption of nutrigenomics. This, coupled with the rising patient population is expected to surge the nutrigenomics market share in this region. Several start-ups are introducing lucrative pricing strategies, favoring the nutrigenomics market demand. Growing Preference for Gene-based or Personalized Diet to Stimulate Growth in the Market The growing need for nutritious food to control chronic diseases such as cardiovascular disease, malnutrition, or obesity is driving the market. However, lack of awareness about nutrigenomics and its lesser adoption rate can hamper the growth of the market. Nonetheless, governments are conducting programs to increase the awareness the role nutrigenomics plays in the life of people suffering from life-threating diseases. Furthermore, governments are encouraging companies to develop high-quality nutrigenomics testing that can offer precise results. The rising preference for personalized diet is expected to stoke demand for nutrigenomic tests, augmenting the nutrigenomics market growth. World’s Most Personalized Restaurant Created by DNAfit and Vita Mojo to Fulfil Specific Customer Requirements Owing to the rising research on genomics and emergence of nutritional genomics or nutrigenomics, several companies are entering into strategic collaborations to offer better services. For instance, DNAfit and Helix entered into a strategic collaboration in July 2017 to launch five new DNA-based products. In June 2017, the company collaborated with Vita Mojo and designed the world’s most customized restaurant. This restaurant is exclusively created as per specific customers’ DNA. Some of the major companies plan to offer door-to-door services, which in turn, will increase the adoption of nutrigenomics testing in the foreseeable future. Another company called 23&Me announced the launch of The Global Genetic project in February 2018. This project is meant to offer a clear understanding of human genetic diversity and insights into health conditions. Ask For customization About Us: Fortune Business Insights™ offers expert corporate analysis and accurate data, helping organizations of all sizes make timely decisions. We tailor innovative solutions for our clients, assisting them to address challenges distinct to their businesses. Our goal is to empower our clients with holistic market intelligence, giving a granular overview of the market they are operating in. Our reports contain a unique mix of tangible insights and qualitative analysis to help companies achieve sustainable growth. Our team of experienced analysts and consultants use industry-leading research tools and techniques to compile comprehensive market studies, interspersed with relevant data. At Fortune Business Insights™ we aim at highlighting the most lucrative growth opportunities for our clients. We, therefore, offer recommendations, making it easier for them to navigate through technological and market-related changes. Our consulting services are designed to help organizations identify hidden opportunities and understand prevailing competitive challenges. Contact Us: 308, Supreme Headquarters,

Vita Mojo Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Vita Mojo Rank

  • When was Vita Mojo founded?

    Vita Mojo was founded in 2015.

  • Where is Vita Mojo's headquarters?

    Vita Mojo's headquarters is located at 201 Haverstock Hill, Belsize Park, London.

  • What is Vita Mojo's latest funding round?

    Vita Mojo's latest funding round is Series A.

  • How much did Vita Mojo raise?

    Vita Mojo raised a total of $16.75M.

  • Who are the investors of Vita Mojo?

    Investors of Vita Mojo include Investec, Crowdcube and Elior Group.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.