Search company, investor...
Search

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

visionr.com

Founded Year

2018

Stage

Seed VC | Alive

Total Raised

$1.55M

Last Raised

$1.55M | 5 mos ago

Mosaic Score

+30 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About VisionR

VisionR developed a plug-in solution called The Scout that uses AI to transform real-world shoppers into reliable online data for brick-and-mortar retailers. The company is based in Dublin, Ireland, and was founded in 2018.

VisionR Headquarters Location

18 Merrion Row

Dublin, D02 A316,

Ireland

ESPs containing VisionR

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

Companies building marketing attribution technology provide teams with insights around digital marketing channel effectiveness that help inform spending decisions. Some of these solutions focus on closed-loop attribution — providing a direct link between targeted ads and sales — to help improve return on marketing spend.

VisionR named as Challenger among 8 other companies, including Branch, Funnel, and Measured.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing VisionR

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

VisionR is included in 5 Expert Collections, including Retail Media Networks.

R

Retail Media Networks

309 items

T

Targeted Marketing Tech

606 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

A

Artificial Intelligence

9,391 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

S

Store management tech (In-store retail tech)

1,515 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

D

Digital Health

8,838 items

Startups recreating how healthcare is delivered

Latest VisionR News

Shopper Insights Firm Secures Deal With SPAR

Aug 23, 2022

KamCity 23rd August 2022 VisionR, a Dublin-based start-up that claims to provide bricks & mortar retailers with the same insights as their online counterparts, has announced an international agreement with SPAR to leverage instore, shopper-driven insights across its network of 13,600 stores in 48 countries. VisionR, formally known as Glimpse, provides retailers with insights from the shop floor by aggregating previously inaccessible data to personalise the shopping experience and drive sales. The company’s Scout technology uses computer vision and machine learning to transform real-world shopper experiences into online data that retailers can access through VisionR’s App. The Scout breaks shoppers down anonymously into footfall, shopping groups, shopper profile, shop duration, product engagement, penetration, and spend. Using this information, it is claimed that retailers can then make the same informed decisions about marketing, sales, and operations, as they can online, maximising revenues. “We give retailers a uniform view of their online and offline shoppers, a complete connected shopper journey, all without storing any personally identifiable data,” said VisionR Co-founder, Shane O’Sullivan. SPAR internationally has been focused on utilising shopper insights to unlock new opportunities instore and improve the shopping experience. In select Irish stores, SPAR retailers could perform actions using VisionR data at the promotional shelf-ends that yielded positive results. This is said to have caught the attention of SPAR International, which works with over 105 regional retail organisations. “Through our partnership with SPAR International, we [VisionR] are able to support SPAR organisations across 48 countries by providing revenue generating data,” said VisionR Co-founder, Oran Mulvey. VisionR has recently completed a €1.5m investment round, led by Delta Partners, backed by Bank of Ireland, to provide insights to any retailer with physical premises, from grocery to convenience to fashion. Dermot Berkery of Delta Partners commented: “Physical retailers have been starved of insights to their customers. That makes it incredibly hard for them to compete against online retailers that have voluminous data and rich insights. What excited us at Delta about what Oran and Shane are doing is the promise of levelling the playing field for physical retailers. Their technology is simple to adopt and gives insights right out of the box, all while staying within the important bounds set down by privacy requirements such as GDPR”. NAM Implications: It becomes a pointer for online rivals. But meanwhile their client SPAR reaps the advantages of being first… TAGS

  • When was VisionR founded?

    VisionR was founded in 2018.

  • Where is VisionR's headquarters?

    VisionR's headquarters is located at 18 Merrion Row, Dublin.

  • What is VisionR's latest funding round?

    VisionR's latest funding round is Seed VC.

  • How much did VisionR raise?

    VisionR raised a total of $1.55M.

  • Who are the investors of VisionR?

    Investors of VisionR include Sean Mitchell, Enterprise Ireland and Delta Partners.

  • Who are VisionR's competitors?

    Competitors of VisionR include Measured, Chartable, Branch, Funnel, Factors.AI and 11 more.

You May Also Like

Branch Logo
Branch

Branch provides a mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels. The company was founded in 2014 and is based in Redwood City, California.

Roivenue Logo
Roivenue

Roivenue is a business-critical decision making tool for e-commerce marketing professionals. Roivenue tracks and attributes investment across the entire customer journey, translating data into ROI-focused insights.

Singular Logo
Singular

Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data. The unified analytics platform tracks digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment and on-demand services.

A
AB180

AB180 specializes in data-driven marketing strategies and advanced customer data analytics solutions to help companies to improve their marketing performance. The company’s products include Airbridge, a people-based attribution and omni-channel marketing analytics platform that helps companies better measure and optimize their marketing campaigns, and Airbloc, a blockchain-based real-time data exchange platform. AB180 was founded in 2015 and is based in Seoul, South Korea.

C3 Metrics Logo
C3 Metrics

C3 Metrics provides a media analytics solution solving the last click and data overload problem: an easy to use SaaS technology solution measuring the actual value of online marketing channels. Two tags capture consumer interactions with digital marketing messages, while the platform merges offline marketing activities. Marketers receive a single source of truth for all data, which they use to improve ROI thru optimization and real-time alerting.

Factors.AI Logo
Factors.AI

Factors.AI provides a marketing analytics platform that integrates across data silos to deliver actionable insights.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.