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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$1.55M | 5 mos ago

Mosaic Score

+30 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About VisionR

VisionR developed a plug-in solution called The Scout that uses AI to transform real-world shoppers into reliable online data for brick-and-mortar retailers. The company is based in Dublin, Ireland, and was founded in 2018.

VisionR Headquarters Location

18 Merrion Row

Dublin, D02 A316,


ESPs containing VisionR

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Companies building marketing attribution technology provide teams with insights around digital marketing channel effectiveness that help inform spending decisions. Some of these solutions focus on closed-loop attribution — providing a direct link between targeted ads and sales — to help improve return on marketing spend.

VisionR named as Challenger among 8 other companies, including Branch, Funnel, and Measured.

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Expert Collections containing VisionR

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

VisionR is included in 5 Expert Collections, including Retail Media Networks.


Retail Media Networks

309 items


Targeted Marketing Tech

606 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Artificial Intelligence

9,391 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Store management tech (In-store retail tech)

1,515 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Digital Health

8,838 items

Startups recreating how healthcare is delivered

Latest VisionR News

Shopper Insights Firm Secures Deal With SPAR

Aug 23, 2022

KamCity 23rd August 2022 VisionR, a Dublin-based start-up that claims to provide bricks & mortar retailers with the same insights as their online counterparts, has announced an international agreement with SPAR to leverage instore, shopper-driven insights across its network of 13,600 stores in 48 countries. VisionR, formally known as Glimpse, provides retailers with insights from the shop floor by aggregating previously inaccessible data to personalise the shopping experience and drive sales. The company’s Scout technology uses computer vision and machine learning to transform real-world shopper experiences into online data that retailers can access through VisionR’s App. The Scout breaks shoppers down anonymously into footfall, shopping groups, shopper profile, shop duration, product engagement, penetration, and spend. Using this information, it is claimed that retailers can then make the same informed decisions about marketing, sales, and operations, as they can online, maximising revenues. “We give retailers a uniform view of their online and offline shoppers, a complete connected shopper journey, all without storing any personally identifiable data,” said VisionR Co-founder, Shane O’Sullivan. SPAR internationally has been focused on utilising shopper insights to unlock new opportunities instore and improve the shopping experience. In select Irish stores, SPAR retailers could perform actions using VisionR data at the promotional shelf-ends that yielded positive results. This is said to have caught the attention of SPAR International, which works with over 105 regional retail organisations. “Through our partnership with SPAR International, we [VisionR] are able to support SPAR organisations across 48 countries by providing revenue generating data,” said VisionR Co-founder, Oran Mulvey. VisionR has recently completed a €1.5m investment round, led by Delta Partners, backed by Bank of Ireland, to provide insights to any retailer with physical premises, from grocery to convenience to fashion. Dermot Berkery of Delta Partners commented: “Physical retailers have been starved of insights to their customers. That makes it incredibly hard for them to compete against online retailers that have voluminous data and rich insights. What excited us at Delta about what Oran and Shane are doing is the promise of levelling the playing field for physical retailers. Their technology is simple to adopt and gives insights right out of the box, all while staying within the important bounds set down by privacy requirements such as GDPR”. NAM Implications: It becomes a pointer for online rivals. But meanwhile their client SPAR reaps the advantages of being first… TAGS

  • When was VisionR founded?

    VisionR was founded in 2018.

  • Where is VisionR's headquarters?

    VisionR's headquarters is located at 18 Merrion Row, Dublin.

  • What is VisionR's latest funding round?

    VisionR's latest funding round is Seed VC.

  • How much did VisionR raise?

    VisionR raised a total of $1.55M.

  • Who are the investors of VisionR?

    Investors of VisionR include Sean Mitchell, Enterprise Ireland and Delta Partners.

  • Who are VisionR's competitors?

    Competitors of VisionR include Measured, Chartable, Branch, Funnel, Factors.AI and 11 more.

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