Visible World company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

Founded Year



Acquired | Acquired

Total Raised


About Visible World

Visible World was founded in 2000 with the mission of increasing the value of TV ad inventory. The company's programmatic TV ad sell-side platform offers the most complete solution available. The company's products make it easy to produce, sell, target, and measure TV ads that are more relevant for viewers and more effective for advertisers, making advertising inventory more valuable. Visible World has been successfully delivering targeted TV ads at the DMA, cable zone and household levels across the U.S. for nearly a decade.

Visible World Headquarter Location

460 West 34th Street 14th Floor

New York, New York, 10001,

United States


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Expert Collections containing Visible World

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Visible World is included in 1 Expert Collection, including Targeted Marketing Tech.


Targeted Marketing Tech

348 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Visible World Patents

Visible World has filed 109 patents.

The 3 most popular patent topics include:

  • Video on demand services
  • Internet television
  • Broadcast engineering
patents chart

Application Date

Grant Date


Related Topics




Broadcast engineering, Rotating disc computer storage media, Network performance, Network protocols, Data management


Application Date


Grant Date



Related Topics

Broadcast engineering, Rotating disc computer storage media, Network performance, Network protocols, Data management



Latest Visible World News

NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

Feb 28, 2019

February 28, 2019 NCC Media , the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications, announced it has named Gerrit Niemeijer as chief technology officer. A two-time, technical Emmy Award winner for his work as CTO of ad tech company Visible World, Niemeijer led development of the world’s first programmatic platform for buying linear TV, AudienceXpress, and holds more than 20 patents in the advanced TV space. At NCC, he will oversee the ongoing development of the company’s industry-leading TV advertising platform. Niemeijer was a founding member of the Visible World team and served as CTO for 17 years from the company’s inception through its sale to Comcast. In addition to bringing the pioneering AudienceXpress platform to market, Niemeijer and his organization developed one of the industry’s leading linear TV addressable advertising systems. “Gerrit has been one of the foremost architects driving the development of the advanced television ecosystem for the past two decades and we are thrilled to welcome him to NCC,” said Nicolle Pangis , CEO of NCC Media. “He will play a vital role as we continue to extend the capabilities of our platform to encompass a broader range of intelligent advertising solutions.” Prior to his role at Visible World, Niemeijer served as vice president and senior project manager at Philips where he developed the company’s next generation digital set-top box platform. He also started and led an emerging business unit focused on integrating internet technologies into consumer electronics platforms, eventually launching Philips’ internet-enabled set-top boxes in the North America market. Niemeijer holds a master’s degree in computer science from the University of Twente in the Netherlands. “NCC Media is uniquely positioned in the TV space with its unparalleled data and inventory resources and world class technology infrastructure,” said Niemeijer. “I look forward to helping lead the company’s efforts as we refine, improve and extend the capabilities of our world-class TV advertising platform.”

  • When was Visible World founded?

    Visible World was founded in 1999.

  • Where is Visible World's headquarters?

    Visible World's headquarters is located at 460 West 34th Street, New York.

  • What is Visible World's latest funding round?

    Visible World's latest funding round is Acquired.

  • How much did Visible World raise?

    Visible World raised a total of $53M.

  • Who are the investors of Visible World?

    Investors of Visible World include Comcast, Jefferies Financial Group, Grey Group, Dawntreader Ventures, Comcast Interactive Capital and 11 more.

  • Who are Visible World's competitors?

    Competitors of Visible World include SimulMedia and 2 more.

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