Visible World
Founded Year
1999Stage
Acquired | AcquiredTotal Raised
$53MAbout Visible World
Visible World was founded in 2000 with the mission of increasing the value of TV ad inventory. The company's programmatic TV ad sell-side platform offers the most complete solution available. The company's products make it easy to produce, sell, target, and measure TV ads that are more relevant for viewers and more effective for advertisers, making advertising inventory more valuable. Visible World has been successfully delivering targeted TV ads at the DMA, cable zone and household levels across the U.S. for nearly a decade.
- Predict emerging trends
- See competitors' playbooks
- Stalk the smart money
- Identify tomorrow's challengers
- Spot growing industries
- Kill analyst data work
Expert Collections containing Visible World
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Visible World is included in 1 Expert Collection, including Targeted Marketing Tech.
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Visible World Patents
Visible World has filed 110 patents.
The 3 most popular patent topics include:
- Broadcast engineering
- Video on demand services
- Internet television
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
3/3/2021 | 9/12/2023 | Mathematical optimization, Social networking services, Promotion and marketing communications, Video processing, Advertising | Grant |
Application Date | 3/3/2021 |
|---|---|
Grant Date | 9/12/2023 |
Title | |
Related Topics | Mathematical optimization, Social networking services, Promotion and marketing communications, Video processing, Advertising |
Status | Grant |
Latest Visible World News
Feb 28, 2019
February 28, 2019 NCC Media , the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications, announced it has named Gerrit Niemeijer as chief technology officer. A two-time, technical Emmy Award winner for his work as CTO of ad tech company Visible World, Niemeijer led development of the world’s first programmatic platform for buying linear TV, AudienceXpress, and holds more than 20 patents in the advanced TV space. At NCC, he will oversee the ongoing development of the company’s industry-leading TV advertising platform. Niemeijer was a founding member of the Visible World team and served as CTO for 17 years from the company’s inception through its sale to Comcast. In addition to bringing the pioneering AudienceXpress platform to market, Niemeijer and his organization developed one of the industry’s leading linear TV addressable advertising systems. “Gerrit has been one of the foremost architects driving the development of the advanced television ecosystem for the past two decades and we are thrilled to welcome him to NCC,” said Nicolle Pangis , CEO of NCC Media. “He will play a vital role as we continue to extend the capabilities of our platform to encompass a broader range of intelligent advertising solutions.” Prior to his role at Visible World, Niemeijer served as vice president and senior project manager at Philips where he developed the company’s next generation digital set-top box platform. He also started and led an emerging business unit focused on integrating internet technologies into consumer electronics platforms, eventually launching Philips’ internet-enabled set-top boxes in the North America market. Niemeijer holds a master’s degree in computer science from the University of Twente in the Netherlands. “NCC Media is uniquely positioned in the TV space with its unparalleled data and inventory resources and world class technology infrastructure,” said Niemeijer. “I look forward to helping lead the company’s efforts as we refine, improve and extend the capabilities of our world-class TV advertising platform.”
Visible World Frequently Asked Questions (FAQ)
When was Visible World founded?
Visible World was founded in 1999.
Where is Visible World's headquarters?
Visible World's headquarters is located at 460 West 34th Street, New York.
What is Visible World's latest funding round?
Visible World's latest funding round is Acquired.
How much did Visible World raise?
Visible World raised a total of $53M.
Who are the investors of Visible World?
Investors of Visible World include Comcast, Grey Group, Jefferies, Dawntreader Ventures, Comcast Interactive Capital and 11 more.
Who are Visible World's competitors?
Competitors of Visible World include SimulMedia and 2 more.
- Predict emerging trends
- See competitors' playbooks
- Stalk the smart money
- Identify tomorrow's challengers
- Spot growing industries
- Kill analyst data work
Compare Visible World to Competitors
Simulmedia is a television ad targeting company that operates the Simulmedia Audience Network, a data-driven audience network for television. The company's targeting platform leverages predictive technologies and anonymous viewing data from US TV viewers to help national advertisers and agencies better reach target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks.
HIRO Media is a global provider of video advertising management and optimization technology combining online media with the knowledge of TV advertising to create a solution converging new media capabilities with proven TV brand advertising practices. Its platform provides a unified solution across all IP based devices.
iSpot.tv is a continuous television (TV) advertising intelligence platform. It enables users to find, track, and share TV advertisements using fingerprinting and tagging technologies. It was founded in 2012 and is based in Bellevue, Washington.
OpenAP helps advertisers connect their message with the audience for a viewing experience. It enables unified audiences within television content. The company delivers cross-publishers targeting and independent posting for audiences. OpenAP was founded in 2017 and is based in New York, New York.
LiveRail is providing technology products and services for online video advertising. The company's video-focused approach aims to allow it to deliver advertising technology tools, empowering publishers and advertisers to make the most of the opportunities of online video. LiveRail believes the solution lies in creating new, video-specific approaches and technology platforms to manage, deliver, optimize and track video advertising.
Videoplaza provides video ad servicing solutions in Europe. Working with broadcasters, newspaper publishers and other media owners, Videoplaza offers a technology platform designed to help media companies maximize revenues in the TV environment. With the Videoplaza platform, publishers can monetize content regardless of where the content is being consumed, on the publisher's site, syndicated to 3rd parties and other emerging devices and platforms.
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