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Videology

videologygroup.com

Founded Year

2008

Stage

Asset Sale | AssetsPurchased

Total Raised

$209.79M

About Videology

Videology, formerly TidalTV, is an online video platform for premium ad-supported content using the power of data and mathematics to guarantee delivery of a brand's message against a very targeted demographic. The Videology Addressable Audience Platform is a video advertising technology that works across all video screens to connect brands with those consumers they most want to reach. This is done through mathematically driven analyses and allocation of data that allows the company to target precise consumer segments at scale by demographics, psychographics and behavioral segments. This precise targeting permits advertisers to extract increased value from every media impression, while simultaneously allowing content partners to monetize the audience base more effectively. By leveraging the power of consumer data with our ad decisioning capabilities, Videology increases accountability, optimizes performance and raises advertising ROI within video campaigns.

Headquarters Location

1500 Broadway 4th FLoor

New York, New York, 10036,

United States

212.231.7840

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Research containing Videology

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Videology in 1 CB Insights research brief, most recently on May 6, 2020.

Expert Collections containing Videology

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Videology is included in 1 Expert Collection, including Ad Tech.

A

Ad Tech

3,703 items

Videology Patents

Videology has filed 15 patents.

The 3 most popular patent topics include:

  • Content management systems
  • Social networking services
  • Data management
patents chart

Application Date

Grant Date

Title

Related Topics

Status

2/6/2018

8/30/2022

Online content distribution, Data management, Social networking services, Content management systems, Video on demand services

Grant

Application Date

2/6/2018

Grant Date

8/30/2022

Title

Related Topics

Online content distribution, Data management, Social networking services, Content management systems, Video on demand services

Status

Grant

Latest Videology News

'The more tech you add, the more blind spots you're creating' – SiliconRepublic.com

Sep 30, 2022

SmartBear’s CISO says machine learning and AI are going to take tech to the next level, especially when it comes to cybersecurity. Christine Whichard is chief information security officer (CISO) at software player SmartBear, which has its EMEA headquarters in Galway. Previously, she was SVP of client engagement and operations at Videology (now part of […] The post 'The more tech you add, the more blind spots you're creating' – SiliconRepublic.com appeared first on Business Telegraph.

Videology Frequently Asked Questions (FAQ)

  • When was Videology founded?

    Videology was founded in 2008.

  • Where is Videology's headquarters?

    Videology's headquarters is located at 1500 Broadway, New York.

  • What is Videology's latest funding round?

    Videology's latest funding round is Asset Sale.

  • How much did Videology raise?

    Videology raised a total of $209.79M.

  • Who are the investors of Videology?

    Investors of Videology include Amobee , Tennenbaum Capital Partners, FastPay, New Enterprise Associates, Valhalla Partners and 5 more.

  • Who are Videology's competitors?

    Competitors of Videology include LucidMedia.

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Kontera Technologies understands and activates the world's content. The Kontera Content Activation platform analyzes and correlates daily "conversations" and content views, in real time, from across 15,000 exclusive publishers, the majority of the comScore top 1,000 sites, and major social destinations. Kontera's platform delivers optimal results by dynamically activating brands' owned content, advertising, social and independent content, within the ideal Display, Mobile and Social contexts.

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LucidMedia

LucidMedia is a transparent digital advertising management platform for targeting and optimizing display campaigns. The LucidMedia demand-side platform (DSP) with ClickSense page-level contextual analysis and intelligent real-time bidding (RTB) is available as both self-service and managed service to interactive agencies and brand advertisers. LucidMedia's platform employs an easy-to-use interface to deliver optimization, consolidated buying across the Internet's largest repositories, unique insight into real-time inventory availability, preemptive brand safety, universal frequency capping, and reach into 95% of the online population. In October 2012, LucidMedia was acquired by Videology. The valuation of LucidMedia was undisclosed. Other terms of the deal were not released.

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