Viant delivers comprehensive cost control strategies to payers in the healthcare industry through its suite of pension payment order (PPO) networks, network management, pre-payment, and post-payment services.
Expert Collections containing Viant
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Viant is included in 2 Expert Collections, including Conference Exhibitors.
Companies that will be exhibiting at CES 2018
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Latest Viant News
Oct 27, 2023
(Image credit: Viant) Ad tech company Viant said it is doubling down on using artificial intelligence as a way to help advertisers take advantage of the opportunities presented by the increasing capabilities of connected TV and the growing volume of data about consumers. At its inaugural Viant Innovation ‘23 event for business associates Thursday, Viant also announced plans to introduce a carbon label that would appear in commercials to inform viewers about the advertiser’s commitment to sustainability. “Digital advertising is in the midst of a seismic shift. The landscape is becoming increasingly more complex, and marketers are looking for ways to navigate these dynamic changes in an effective way,” said Tim Vanderhook, Co-Founder and CEO, Viant. “As advancements in AI and sustainability initiatives bring our industry to a turning point, Viant is integrating generative AI technologies into our platform, and we are excited to deliver on our product vision that we call ‘Autonomous Advertising.’” As part of the effort, Viant is introducing an AI Recommendation product that sifts through myriad options and inputs to guide marketers to ways to optimize ad campaigns. Viant will also be using chat to let clients interact with its platform. Viant Chat lets clients use natural language questions to make inquiries about different audiences, data sets and options. Chat with Data, another product, uses generative AI to help clients attain insights based on their first-party data in the Viant Data platform. While the biggest agencies and advertisers have data science teams to manage complex questions, Viant CMO Jon Schulz told Broadcasting+Cable that using AI will democratize the science for Viant’s primarily mid-sized agencies and advertisers. “The message isn’t you don’t need people any more,” Schulz said “It’s really about the complexity of our business and how we just make it easier to navigate to find the target audiences,” he said. “There are so many levers and knobs to pay attention to as we get more capable in our software. The AI recommendation engine is basically understanding what the goals are and serving up tactics you can deploy.” Viant also unveiled an AI Bid Optimizer to help advertisers find the most efficient pricing for the inventory they want to buy. Viant said the new product reduces prices on a cost-per-thousand (CPM) viewers basis by as much as 35%. Viant is bringing pricing down for clients with its Direct Access supply chain optimization program, designed to eliminate the costs and commissions involved when middlemen get involved in transactions. Viant said 25% of its CTV spending now goes through its Direct Access program, which also funnels more advertisers spending directly to programmers and media companies. Viant launched its sustainability program, Adtricity , earlier this year. It is building on that program with a Carbon label, an icon like a leaf that will let consumers know about the advertisers determination to minimize the carbon impact of their digital advertising. Schulz said there’s been a lot of conversation in the industry about sustainability, but less action than he might have expected at this point. “It’s taking a bit longer. I think companies are taking time to understand where everything fits in terms of priorities,” he said. “Certainly when the economics is being disrupted and other things have companies retrenching a little bit, they get back to the core” and push out their sustainability targets. But Schulz said Viant’s commitment hasn’t waned. The company is transitioning to source all of its platform’s energy needs from renewable sources. “We’re doubling down,” he said. Broadcasting & Cable Newsletter
Viant Frequently Asked Questions (FAQ)
Where is Viant's headquarters?
Viant's headquarters is located at 89 South Street, Boston.
What is Viant's latest funding round?
Viant's latest funding round is Acq - P2P.
How much did Viant raise?
Viant raised a total of $32.42M.
Who are the investors of Viant?
Investors of Viant include MultiPlan, Welsh Carson Anderson & Stowe, Cognizant Enterprises, Kleiner Perkins Caufield & Byers, Trident Capital and 6 more.