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Founded Year



Unattributed | Alive

Total Raised




Last Raised

$15M | 15 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+50 points in the past 30 days

About Viagogo

Viagogo operates as an online event ticket marketplace. The marketplace allows consumers to purchase and sell sports tickets, music tickets, theatre tickets, festival tickets, and more. It was founded in 2005 and is based in Geneve, Switzerland.

Headquarters Location

Rue du Commerce 4

Geneve, 1204,





Expert Collections containing Viagogo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Viagogo is included in 1 Expert Collection, including a16z Marketplace 100.


a16z Marketplace 100

200 items

The a16z Marketplace 100 is a ranking of the largest consumer-facing marketplace startups and private companies created by venture firm, Andreessen Horowitz.

Latest Viagogo News

Australia: Ticket scalping laws in NSW: Offences of profiting from the resale of event tickets - Sydney Criminal Lawyers

Feb 2, 2024

To print this article, all you need is to be registered or login on Reports have surfaced this week that unsuspecting Taylor Swiftfans have lost around $135,000 recently to concert ticketscams. Social mediaaccounts hacked The Australian Competition and Consumer Commission's(ACCC's) Scamwatch has received at least 273 reports relating to across the nation whereby tickets tothe singing superstar's upcoming Australian Eras tour werefalsely advertised. The majority of the reports were made by individuals in NewSouth Wales and Victoria, where 114 and 96 occurredrespectively. Those perpetrating the fraud are reported to be hacking socialmedia accounts of others and using the platforms to advertisetickets that do not exist. Fake posts are put up on the pagesand/or messages are sent to friends' lists claiming thepurported ticket holder is not able to attend and that the ticketsare up for grabs. The hapless victim then transfers money into an accountcontrolled by the scammers – never to see the money again,and never to receive the tickets. As the concerts draw closer, desperate ticket buyers are alsobeing warned not to fall prey to ticket scalping, a form of pricegouging, where re-sale tickets prices are highly inflated due todemand. According to the Eras concert organisers, the resale ofAustralian resale tickets will not be permitted until a week beforethe concerts, in an effort to clamp down on such predatoryconduct. Ticket scalpingcan amount to a criminal offence in New South Wales It's important to be aware there are laws in place in bothNew South Wales and Victoria which criminalise excessive profitingfrom the resale of certain items, including event tickets and giftcards, as well as advertising and enabling the advertisement ofexcessively priced items. Offencesrelating to advertising or reselling event tickets in New SouthWales In that regard, new provisions were inserted into Part 4A of theFair Trading Act 1987 (NSW) ('the Act') on 1 June 2018making it a criminaloffence in New South Wales to advertise or resell tickets toevents well in excess of the original supply cost ; in other words, to price gouge, or toadvertise or allow the advertising of same. Prohibitedadvertising of event tickets Section 58F of the Act prohibits advertising a ticket forresale for more than 10% above the ticket's original supplycost. The 'original supply cost' is the initial ticketed price(which is usually specified on the ticket itself) plus anyassociated costs, such as booking and delivery fees, and any creditcard surcharge. The section further requires advertisements to specify both theoriginal supply cost for any ticket as well as details of thelocation from which the ticket holder is authorised to view theevent; for example, any bay, row and seat number, or the generaladmission area if it is a general admission ticket. The offence ofprofiting from the resale of event tickets Section 58G(1) of the Act makes it an offence for the firstpurchaser of a ticket to sell it to another person for more thanits original acquisition cost. The 'original acquisition cost' is defined as theoriginal supply cost plus any additional transaction cost. Section 58G(2) makes it an offence for a person other than thefirst purchaser of a ticket to sell it to another person for anamount the person knows, or ought reasonably know, is more than itsoriginal acquisition cost. The maximum penalty for either offence is 200 penalty units foran individual or 1000 penalty units for a company. At the time of writing, one New South Wales penalty unit is equivalent to $110, which meansthe maximum fine is $22,000 for an individual or $110,000 for acorporation. The offence ofmaking the supply of event tickets contingent on otherpurchases Section 58H(1) of the Act makes it an offence to create anagreement whereby the supply of an event ticket is made conditionalupon payment by the recipient of any amount for any other goods orservices. So, for example, it is unlawful for department store to'throw in' concert tickets with the sale of a big screentelevision. The maximum penalty for the offence is 200 penalty units(currently $22,000) for an individual or 1000 penalty units($110,000) for a company. Statutory exception However, section 58H(2) makes clear the offence does not applywhere the supply of a ticket occurs pursuant to an agreementauthorised by the event organiser, or an agreement that isotherwised authorised by the Fair Trading Regulation 2019 (NSW) . The offence offailing to ensure a prohibited advertisement is not published Section 58I(1) of the Act makes it an offence for the owner ofan advertising publication to publish a prohibited publication,which is one described in section 58F (outlined above) thatinvolves seeking to sell an event ticket for more than its originalacquisition cost. An 'advertising publication' means any website,newspaper, magazine or other publication containing advertisementsto which members of the public have access, regardless of whetheror not such access requires a fee, subscription, registration ormembership. An 'owner of an advertising publication' includes anyperson who conducts the business or undertaking of advertisingpublication, unless excluded by the regulations to the Act. An 'advertisement' encompasses any advertisement,whether paid or not. The maximum penalty for the offence is 200 penalty units(currently $22,000) for an individual or 1000 penalty units($110,000) for a company. Statutory defence Section 58(2) provides that a defendant charged with failing toensure a prohibited advertisement is not published is not guilty ifhe or she establishes 'on the balance of probabilities' (iethat it is more likely than not) that: An agreement with the advertiser was subject to terms andconditions prohibiting the publication of prohibitedadvertisements, and He or she took reasonable steps to ensure the removal of theadvertisement as soon as practicable after becoming aware of it,and He or she took such other steps as were reasonable in thecircumstances to ensure no prohibited advertisement waspublished. Certainrestrictions on reselling are void Section 58J of the Act provides that any restriction onreselling event tickets is invalid to the extent it allows for theticket to be cancelled other otherwise rendered worthless orunusable if it is resold for an amount not exceeding 10% more thanits original supply cost. The offence ofusing software to purchase an unauthorised quantity of websitetickets Section 58K of the Act was enacted in response to the growingand persistent practice of using software to circumvent the security features of ticketingwebsites to purchase large numbers of tickets to events forwhich there is great demand, before listing them for sale atgreatly inflated prices, often shortly after the event is soldout. The section makes it an offence to engage in prohibited conductin relation to the use of a ticketing website. 'Prohibited conduct' is defined as using any software toenable or assist the circumvention of the website's securityfeatures to purchase tickets in contravention of the website'spublished terms and conditions. Once again, the maximum penalty for the offence is 200 penaltyunits (currently $22,000) for an individual or 1000 penalty units($110,000) for a company. The offence offailing to comply with a Ministerial order to disclose ticketinginformation And section 58L of the Act makes it an offence for a specific eventorganiser or specified class of event organisers to fail to complywith an order by the Minister for Better Regulation and FairTrading to notify the public of the number of tickets available toan event for general public sale through authorised sellers. Any such order must be published on the NSW legislation websiteand given within the time and in the manner specified in the order,and administrative law rules relating to procedural fairnessapply. The section makes clear that a ticket is not to be consideredavailable for 'general public sale' if it requires a personto pay any fee in addition to the price of the ticket or registerfor access to any pre-sale, publication or other special offer. The event organiser must disclose the number of tickets that heor she believes, on reasonable grounds, is not more than 10%greater or less than the actual number available. Once again, the maximum penalty for the offence is 200 penaltyunits (currently $22,000) for an individual or 1000 penalty units($110,000) for a company. Victoria Social mediasites need to do more to protect consumers Australia has enacted laws against a broad range of online and technology enabled fraudulent activity , with manycriminal offences contained in both state and territory legislationas well as the Criminal Code Act 1995 (Cth), the latter of whichapplies across the nation. However, scammers can be notoriously difficult to locate andprosecute, and there are calls for social media sites to do more toprotect people from scams. In 2022, the OnlineSafety Act came into effect, giving the Australian eSafetyCommissioner sweeping powers to gather information about those whopost abusive, abhorrent or threatening content – including theidentities behind pseudonyms. The Act also enables the Commissioner to enforce heavy fines andinjunctions for companies which fail to remove offensive or threatening content within 24 hours. Many experts believe that similar laws focusing on thee-commerce aspect of social media need to be considered. What can you doif you've been scammed? If you have been scammed, it's a good idea to report theincident to Scamwatch and contact your bank. All banks have different policies, but in many cases banks willbe able to help you to retract transactions made online or recoverthe money – if possible. Just be aware that usually theseservices will come with additional fees. Check your insurancepolicy to see if you're covered. Most importantly, keep all records, and screenshots of yourconversations, the person's username and any relevant accountinformation you have. The ACCC also recommends telling friends andfamily about the scam – use the power of social media to warnothers. Just be careful about breaching a person's privacy orusing words that could amount to defamation . The wildwest While the ACCC is working with law enforcement to try to curbonline scams, scammers are smart and the internet, the rise ofsocial media and online banking and payments have provided afertile breeding ground for all sorts of scams. Social media – in particular the marketplaces andcommunity groups – are unfortunately rife with swindlers.It's big business. Last year, according to figures,collectively, Australians on average lost $47.73 to a variety ofonline scams. All website and social media users are also reminded to keeptheir own accounts secure, by updating passwords regularly, (manycyber experts suggest you use a phrase, rather than one word) tomake them less susceptible to hacking. But scams don't stop at fake purchases, romance scams and catfishing , or other types of dodgy deals.Clicking on a link from someone you don't know can land you ona malicious website which steals your data. The experts say always check the source, and if a person'sprofile seems new, or like they have few friends, it could be a redflag. Similarly if someone asks you to take the communication off-lineand wants to text directly to your phone, this can also be awarning, because it by-passes the inbuilt security mechanisms ofsocial media sites. Also be aware that scammers are not always individuals, some goto the trouble of setting up fake companies. And some companiesmight actually be legitimate, although their business practicesmight not be lawful. In 2022, the ACCC brought a federal case against resaleticketing platform Viagogo for misleading consumers on the sale oflive music and sporting tickets. The company was fined $7 million.Viagogo appealed the ruling, but it was upheld in 2022. In the meantime, the best advice is undoubtedly a recommendationyou've heard before – be vigilant, always think twice andremember the old adage; 'buyer beware'. Going to courtfor an alleged breach of ticketing rules? If you are going to court over a ticketing offence, or wouldlike advice regarding the rules that apply to your situation, callus anytime on (02) 9261 8881 for accurate, up-to-date case specificlegal advice and formidable legal representation from lawyers whoare knowledgeable and experienced in this area. The content of this article is intended to provide a generalguide to the subject matter. Specialist advice should be soughtabout your specific circumstances. AUTHOR(S)

Viagogo Frequently Asked Questions (FAQ)

  • When was Viagogo founded?

    Viagogo was founded in 2005.

  • Where is Viagogo's headquarters?

    Viagogo's headquarters is located at Rue du Commerce 4, Geneve.

  • What is Viagogo's latest funding round?

    Viagogo's latest funding round is Unattributed.

  • How much did Viagogo raise?

    Viagogo raised a total of $60M.

  • Who are the investors of Viagogo?

    Investors of Viagogo include Herbert Kloiber, Stefanie Graf, Brent Hoberman, Lord Jacob Rothschild, Danny Rimer and 13 more.

  • Who are Viagogo's competitors?

    Competitors of Viagogo include SeatGeek and 2 more.


Compare Viagogo to Competitors

Automatiq Logo

Automatiq is a technology company in the secondary ticket space. It specializes in market automation, data analysis, ticket management, pricing technology, ticket distribution, and ticket automation. Automatiq was formerly known as Broker Genius. The company was founded in 2016 and is based in New York, New York.

Lyte Logo

Lyte enables fans to return their event tickets, no questions asked, to the official point of purchase. The company also provides a safe and official reservation booking system, offering fans who sign up a fair price for in-demand tickets. It was founded in 2013 and is based in San Francisco, California.

TodayTix Logo

TodayTix is a company that operates in the entertainment industry with a focus on theater performances. The company provides services such as selling discounted and full price tickets for various theater performances, including musicals, plays, and Broadway shows. It primarily caters to the entertainment industry. It was founded in 2013 and is based in New York, New York.

SeatGeek Logo

SeatGeek operates as a mobile ticketing marketplace. The company's primary service is providing a platform for fans to buy and sell tickets to a variety of live events, including sports, music, and theater. SeatGeek caters to the needs of both consumers looking for tickets and rightsholders in the live entertainment industry. It was founded in 2009 and is based in New York, New York.

TickPick Logo

TickPick is an online ticket marketplace that allows people to buy, bid and sell live event tickets to sports, concerts and other live events. TickPick also offers a bidding platform, which allows users to place bids and negotiate prices with numerous sellers.

Outbox Enterprises

Outbox Enterprises was created by AEG, Cirque du Soleil, Jean-Francoys Brousseau and former Ticketmaster chief exec Fred Rosen and aims to allow buyers to purchase tickets directly from venues rather than through Ticketmaster.


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