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Verofax company logo


Founded Year



Biz Plan Competition | Alive

Total Raised


Last Raised

$150K | 4 mos ago

About Verofax

Verofax provides blockchain-enabled traceability and analytics services. It offers retail tech solutions, supply chain finance, inventory management solutions, consumer goods services, and more. The company focuses on retail, logistics, sustainability, oil and gas, pharmaceutical, consumer goods, and other industries. It was formerly known as Dhonor. The company was founded in 2018 and is based in Abu Dhabi, United Arab Emirates.

Headquarters Location

Al Khatem Tower, ADGM Square, Al Maryah Island Floor 14, WeWork Hub71

Abu Dhabi,

United Arab Emirates

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Verofax's Products & Differentiators


    Supply chain traceability solutions

Expert Collections containing Verofax

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Verofax is included in 3 Expert Collections, including Blockchain.



5,932 items

Companies in this collection build, apply, and analyze blockchain and cryptocurrency technologies for business or consumer use cases. Various industries include financial services, trade finance, supply chain, enterprise tech, consumer and retail, and healthcare.


Supply Chain & Logistics Tech

3,750 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).


Store tech (In-store retail tech)

1,544 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

Verofax Patents

Verofax has filed 2 patents.

The 3 most popular patent topics include:

  • Dosage forms
  • Drug delivery devices
  • Pharmacokinetics
patents chart

Application Date

Grant Date


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Latest Verofax News

SME story: Interview with Verofax founders Jamil Zablah & Wassim Merheby

Mar 19, 2023

We have extensive experience working in sales and marketing for global enterprises. Throughout our careers, we noticed that traditional brands selling in multi-brand stores, struggled to connect with consumers and engage them effectively. As a result, they faced challenges in driving trial, retention and advocacy. The channel held data, and two-way communication was not possible, which hindered the ability of consumers to learn more about  product qualities, validate authenticity, and receive personalised recommendations and promotions. In such scenarios, brands had to resort to buying costly market analysis reports, which came late and were based on small sample sizes, hindering accuracy. This problem became even more apparent when we compared the 25 per cent growth of direct-to-consumer brands with the struggles of incumbent brands to retain customers and grow. In 2018, the emergence of blockchain and AI technology presented an opportunity to turn products on the shelf interactive, with the use of a unique weblink for direct-to-consumer communication and product validation. This led us to establish Verofax, with the goal of developing a direct marketing solution that would help brands turn their products into their best marketing and communication tool. We soon saw that such an interactive tool per product item would soon replace the outdated barcode technology from 1967 that serves only to recognise items in stores. We quickly put together a business plan and secured pre-seed investors who shared our vision to disrupt the digital product marketing industry, which is estimated to be worth $300bn. Our goal was to offer an alternative tool that would delight customers and enable direct communication and marketing for brands. What are some of the challenges you faced when starting off Verofax? Back in 2019, our startup faced numerous challenges in the GCC region. The infrastructure for startup support and banking facilities were lacking, and there were no software-as-a-service (SaaS) venture capitalists (VCs) available. Additionally, the UAE was not recognised as a software development hub, and it was challenging to attract tech talent due to the high cost of living and our limited budgets. The pool of experienced professionals in developing and promoting SaaS solutions was limited, making it difficult to find and retain the right team members Our global clients and prospects had constant doubts and questions about the proprietary nature of our solution being developed in the UAE. Unfortunately, VCs did not have technical due diligence teams to assess our B2B SaaS startup, which made it difficult for us to secure investments, especially when compared to other consumer-facing “Me-too” applications that may have had lower chances of success. Tell us about your offering, its USP and business model. Verofax is an award-winning AI-powered product twinning service that helps enterprises increase supply chain transparency and auditability, reduce operational costs with analytics, and enhance customer acquisition and retention marketing. Brands can now turn every product interactive and a channel of direct communication. With computer vision, brands secure their supply chain and can validate purchases for release of rewards. With AI analytics, we can help brands digest real-time consumption data to improve their operational efficiency. By leveraging Verofax’s technology at a low-cost and rapid deployment, businesses can accrue immediate benefits. Tell us about your funding and how you plan to utilise it. Verofax has conducted to date three funding rounds (pre-seed, seed, and a bridge convertible round totaling $3.1m). Each round has been oversubscribed. We have some of the world leading VCs on our Cap table such as 500 startup, Dubai Angel Investors, Benson Oak Ventures Wami Capital, Trove Capital UK, Dubai Silicon Oasis, Privity and others. We are currently raising a safe note round of $3m with several leading VCs such as Navig8 Group committing $2m to help scale our operations to the EU and North America and provide our services to global brands. We are also expanding our operations to Saudi Arabia and across MENA region in partnership with Microsoft as a digital native partner and with Saudi MCIT powered by Plug and Play. Any expansion plans in the pipeline? Verofax is currently at the scale-up stage, providing marketing core competency solutions to six of the world’s top 100 global brands. At present, we are working with 20 of the leading CPG brands in the world to help them implement our solution. Our goal is to onboard an additional 40 brands by Q4 2023, and simultaneously launch our A round fundraising. This will allow us to further expand our offerings to brands and retailers worldwide. How has MBRIF helped you with your business? At our stage of growth and expansion, MBRIF has been invaluable by providing us with expert advisors of the highest caliber, whose insights have added tremendous value to our operations. Moreover, the fund has facilitated opportunities for us to engage with government and corporate networks in the region, which has helped to expand our relationships and partnership opportunities. Finally, it has connected us with global and regional investors, which is critical for scaling our next phase of growth.

Verofax Frequently Asked Questions (FAQ)

  • When was Verofax founded?

    Verofax was founded in 2018.

  • Where is Verofax's headquarters?

    Verofax's headquarters is located at Al Khatem Tower, ADGM Square, Al Maryah Island, Abu Dhabi.

  • What is Verofax's latest funding round?

    Verofax's latest funding round is Biz Plan Competition.

  • How much did Verofax raise?

    Verofax raised a total of $2.85M.

  • Who are the investors of Verofax?

    Investors of Verofax include LEAP Rocket Fuel Startup Pitch Challenge, Vernalis Capital, Benson Oak Ventures, 500 Global, Wami Capital and 9 more.

  • Who are Verofax's competitors?

    Competitors of Verofax include Skuchain and 8 more.

  • What products does Verofax offer?

    Verofax's products include Verotrax and 1 more.

  • Who are Verofax's customers?

    Customers of Verofax include Stonses and Tracer.

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