Nov 29, 2023

ADVANZ leverages Veeva software to develop HCP platform Andy Eeckhout, the global head of CRM at ADVANZ Pharma, discussed the company’s partnership with Veeva. Share this article ADVANZ PHARMA discusses its partnership with Veeva Systems at the Veeva Commercial Summit 2023. Credit: Veeva Systems “We underwent such digital transformation in the last few years, that we engage better with our physicians and patients than we ever have before,” said Andy Eeckhout, global head of customer relations management (CRM) and digital solutions at ADVANZ, in relation to its collaboration with Veeva Systems . Free Report How is the Biopharmaceutical industry evolving? 2021 was a year of continued innovation and change in the Biopharmaceutical industry. As the COVID-19 pandemic continues to take its toll on businesses worldwide, it’s time to look for new ways to create value, prepare for the future, and remain competitive in the ever-changing landscape.GlobalData’s expansive report examines the business environment and trends that shape the Biopharmaceutical industry. We highlight the most impactful emerging technologies, as well as the industry, regulatory, and macroeconomic factors that influence growth prospects.Access the report to: Benchmark the impact of major themes on the Biopharmaceutical industry. Gain a deeper "on the ground" perspective through exclusive opinions and analysis from industry respondents. Evaluate the effects of COVID-19 on the sector. Download the full report to understand what to expect and how to align your strategies for success. Submit By downloading this case study, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy Submit Visit our Privacy Policy for more information about our services, how GlobalData may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address. Thank you. At the Veeva Commercial Summit 2023, Eeckhout explained that the need for a digital revamp came alongside the pandemic as pharmaceutical companies faced a greater reliance on their digital platforms. However, he added that this has led to more long-term changes in ADVANZ’s operations. The company began using Veeva Systems’ Commercial Cloud software four years ago, choosing to standardise all commercial operations with Veeva’s Commercial Cloud this year, as per a 20 June press release. The rare disease company uses Veeva’s Commercial Cloud software to engage with key opinion leaders and customers, and has upcoming plans to leverage the system for the launch of a new health care provider (HCP) platform. At the conference, Eeckhout discussed the pharma company’s use of Veeva’s Link Key People and Scientific Awareness data applications as part of its plans to launch a new HCP platform. ADVANZ has been preparing a new product website for HCPs, using the software, for the last ten months and has plans to launch the finished product in Q1 2024, he said. Eeckhout explained that the biotech has global sales in 90 countries, with an established presence in 20 of them, but the new platform will first be launched in the UK and Canada. How well do you really know your competitors? Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge. Not ready to buy yet? Download a free sample We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form By GlobalData Submit Tick here to opt out of curated industry news, reports, and event updates from Pharmaceutical Technology. I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the privacy policy Submit and download ADVANZ acquired Intercept Pharmaceuticals in 2022, giving it the exclusive rights to commercialise its primary biliary cholangitis drug Ocaliva (obeticholic acid). The rare disease company also recently announced the acquisition of the anti-androgen therapy Androcur (cyproterone acetate) from Bayer . In a 7 November press release, ADVANZ forecasted the completion of the deal to happen in Q1 2024. This followed previous 2023 deals to acquire the rights for Progynova (estradiol valerate) and Cyclo-Progynova (estradiol + levonorgestrel) in selected Latin American countries from Bayer, and a deal in which Kyowa Kirin gave ADVANZ the global rights to Tostran (testosterone). Free Report How is the Biopharmaceutical industry evolving? 2021 was a year of continued innovation and change in the Biopharmaceutical industry. As the COVID-19 pandemic continues to take its toll on businesses worldwide, it’s time to look for new ways to create value, prepare for the future, and remain competitive in the ever-changing landscape.GlobalData’s expansive report examines the business environment and trends that shape the Biopharmaceutical industry. We highlight the most impactful emerging technologies, as well as the industry, regulatory, and macroeconomic factors that influence growth prospects.Access the report to: Benchmark the impact of major themes on the Biopharmaceutical industry. Gain a deeper "on the ground" perspective through exclusive opinions and analysis from industry respondents. Evaluate the effects of COVID-19 on the sector. Download the full report to understand what to expect and how to align your strategies for success. By GlobalData Submit By downloading this case study, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy Submit Visit our Privacy Policy for more information about our services, how GlobalData may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address. Thank you.