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Electronic Cigarettes International Group, Ltd. (The “Company”)      (OTCBB: ECIG) today announced that its VAPESTICK brand is being      launched into 200 traditional small retail stores in the Northeast      region of the US. The test will be supported with marketing and      promotional programs designed to optimize in-store presence and activate      trial. “As stated in the quarterly conference call, one of our key growth      drivers is to build the VAPESTICK brand through presence in traditional      retail,” said Dan O’Neill, Chief Executive Officer of Electronic      Cigarettes International Group. “The launch of VAPESTICK in the      Northeast is consistent with this strategy and should help the Company      grow the category profitability. The degree of success in this 200-store      test will determine the speed of the roll out, and the potential of      VAPESTICK in the US market.”
VAPESTICK has grown to become one of the most recognized brands in      Europe with its distinctive black and chrome style designs and signature      blue light tips. Its products are available both online and through      thousands of retail outlets across United Kingdom and Europe. VAPESTICK      was recently ranked number one in batch consistency and product delivery      among the UK’s leading brands in an independent study initiated by the      UK’s Department of Health. About Electronic Cigarettes International      Group, Ltd. (ECIG)
Electronic Cigarettes International Group (ECIG) is dedicated to      providing a compelling alternative to traditional cigarettes for the      more than 1 billion current smokers around the world. ECIG offers      consumers a full product portfolio that incorporates product quality and      the latest technology. The Company’s website is www.ecig.co . Safe Harbor Disclosure
This press release contains forward-looking statements that are made      pursuant to the safe harbor provisions within the meaning of Section 27A      of the Securities Act of 1933, as amended, and Section 21E of the      Securities Exchange Act of 1934, as amended. Forward-looking statements      are any statement reflecting management's current expectations regarding      future results of operations, economic performance, financial condition      and achievements of ECIG, including statements regarding ECIG’s      expectation to see continued growth. Forward-looking statements,      specifically those concerning future performance are subject to certain      risks and uncertainties, and other factors are disclosed in the      Company's filings with the Securities and Exchange Commission. Unless      required by applicable law, ECIG undertakes no obligation to update or      revise any forward-looking statements. View source version on businesswire.com: http://www.businesswire.com/news/home/20150820005256/en/
© Business Wire 2015


VAPESTICK Brand Launched in United States Through Traditional Retail Outlets by Electronic Cigarettes International Group

February 11, 2014 08:00 ET
Victory Electronic Cigarettes' VAPESTICK® Brand Launches in Portugal
- Victory launches in Portugal with VAPESTICK® brand
- Portugal a rapidly growing e-cigarette market, estimated value of $350m in 2014
- Exclusive distribution agreement signed with VAPESTICK®
- Targeting 30,000 retail tobacco outlets
SPRING LAKE, MICHIGAN--(Marketwired - Feb. 11, 2014) - Victory Electronic Cigarettes Corporation (OTCQB:ECIG), the emerging leader in the global electronic cigarette industry, today announced that its recently acquired VAPESTICK® brand has entered an exclusive supply contract with Vaporecigarpt LDA, a major distributor in Portugal for expansion of the Company's electronic cigarette portfolio throughout the country. Mr. Paulo Ribeiro, founder and Chief Executive Officer of Lisbon-based Vaporecigarpt LDA, has a 20-year success record in sales and distribution and has launched 42 different brands into hypermarkets and major and independent retailers across Portugal, Spain and Brazil. Vaporecigarpt's team is highly experienced and includes a number of former tobacco industry senior executives, including Rufino Silva - the former Commercial Manager at Philip Morris International responsible for the launch of Marlboro into Portugal in 1999. With the VAPESTICK® contract now secured, Vaporecigarpt is rolling out the Company's portfolio of premium electronic cigarettes into retail tobacco stores, convenience stores and gas stations across Portugal, as one of the first international brands to be distributed throughout the country. Portugal is one of the fastest growing electronic cigarette markets in Western Europe and is valued at over $350 million in retail in 2014, comprised mostly of local and regional brands according to Euromonitor and local data sources. The products are expanding into all channels of distribution including hypermarkets, supermarkets, drug stores, convenience and gas, tobacco stores, and specialty outlets. Mr. Ribeiro said, "After more than one year of planning, Vaporecigarpt LDA is now launching across Portugal, with our intention to cover all 30,000 retail tobacco outlets. We were very careful to choose the right brand partner and selected VAPESTICK® of all the global brands we reviewed, because of its superior performance and taste, European quality controls and product styling. The reaction to the VAPESTICK® brand and products from retailers so far has been fantastic. "
Michael Clapper, President-International at Victory Electronic Cigarettes Corporation, and former co-founder at VAPESTICK® said, "The team at Vaporecigarpt LDA is very impressive, and highly experienced, and we have no doubt it will fast become the largest distributor of e-cigarettes in all of Portugal. This is another significant step for Victory's international expansion plans and we are proud and delighted that the VAPESTICK® range has been exclusively selected. "
About VAPESTICK®
VAPESTICK® is a wholly owned subsidiary of Victory Electronic Cigarettes Corporation, and one of Europe's leading brands of premium e-cigarettes. With its distinctive black and chrome style designs and signature blue light tips, VAPESTICK® has grown to become one of the most recognized brands in the market and sells its products both online at vapestick.co.uk and through thousands of retail outlets across UK and Europe, including Tesco, Costco, Harrods, Argos and WHSmith. VAPESTICK® was recently ranked number one in batch consistency and product delivery among the UK's leading brands in an independent study initiated by the UK's Department of Health. The business is also a founding board member of ECITA (the European Electronic Cigarette Industry Trade Association). About Victory
Victory Electronic Cigarettes Corporation is dedicated to providing a cleaner and healthier alternative to smoking for all, and intends to empower smokers to regain their freedom. Victory is one of the leading companies in the fast-growing electronic cigarette market. Victory offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been rated as superior in real tobacco taste amongst major brands. Victory's experienced management team is positioned to leverage its differentiated portfolio, distinct go-to-market approach, and low-cost infrastructure to accelerate growth and drive significant value for its shareholders. Safe Harbor Disclosure
This press release contains forward-looking statements reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of Victory, including statements regarding Victory's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: Victory's reliance on additional financing, as Victory has not achieve profitability; risks associated with Victory's products, including that they may pose a health risk; governmental regulations may impact Victory's business; the market or consumers may not accept Victory's products; Victory relies on a single class of products; existing or pending patents may affect Victory's business; and other factors disclosed in the Company's filings with the Securities and Exchange Commission. Unless required by applicable law, Victory undertakes no obligation to update or revise any forward-looking statements. Contact Information
For investor inquiries please contact:
Partner, ICR, Inc.


Victory Electronic Cigarettes’ VAPESTICK(R) Brand Launches in Portugal

January 30, 2014 08:00 ET
Victory Electronic Cigarettes' VAPESTICK® Brand Launches in Russia
- Victory launches in Russia with recently-acquired VAPESTICK® brand
- Russia is world's second largest e-cigarette market with an estimated 45 million smokers
- VAPESTICK® is one of the first international brands to launch in Russia
- Starting with pharmacies and supermarkets
SPRING LAKE, MICHIGAN--(Marketwired - Jan. 30, 2014) - Victory Electronic Cigarettes Corporation (OTCQB:ECIG), the emerging leader in the global electronic cigarette industry, today announced that its newly acquired VAPESTICK® brand has now begun the roll-out of its premium e-cigarette products into Russia, as one of the first international e-cigarette brands to do so. According to a recent report by Euromonitor International, Russia is the world's second largest e-cigarette market, with Russian tobacco smokers representing around one third of its 143 million population. In 2013 tobacco smoking restrictions were introduced in Russia, with further bans on public use planned for 2014. The Russian e-cigarette market is estimated to be worth at least $2 billion in 2014, with the US, Russia, Germany and UK thought to represent more than 60% of the global e-cigarette market between them. VAPESTICK® is now supplying its disposable and rechargeable e-cigarettes to pharmacies and supermarkets across Russia, via a Moscow-based nationwide distributor that supplies many of Russia's major pharmacy chains, including Aptechka, 36.6, ABE, Gorzdrav, Pharmazevt, Rossa and Samson-Pharma, and also Russia's high-end supermarkets. Michael Clapper, President-International at Victory Electronic Cigarettes, and former co-founder at VAPESTICK® noted, "We are delighted to have taken this very significant step in our international development plans. The reaction to the VAPESTICK® brand in Russia has exceeded our highest expectations and to be selected as one of the first international e-cigarette brands to launch into Russia is a testament to the quality, style and performance of the VAPESTICK® product range. We plan to maximize on this first-mover opportunity for an international brand in Russia. "
Brent Willis, Chairman and CEO of Victory Electronic Cigarettes and a former senior leader of a number of multi-billion dollar global companies, including Coca-Cola, Kraft and Inbev commented, "Michael and his team have not wasted a moment since our acquisition of VAPESTICK earlier this month and this is a fantastic development for Victory and its shareholders, to gain a significant foothold in such a key strategic market. "
About VAPESTICK®
VAPESTICK® is a wholly owned subsidiary of Victory Electronic Cigarettes Corporation, and one of Europe's leading brands of premium e-cigarettes. With its distinctive black and chrome style designs and signature blue light tips, VAPESTICK® has grown to become one of the most recognized brands in the market and sells its products both online at vapestick.co.uk and through thousands of retail outlets across UK and Europe, including Tesco, Costco, Harrods, Argos and WHSmith. VAPESTICK® was recently ranked number one in batch consistency and product delivery among the UK's leading brands in an independent study initiated by the UK's Department of Health. The business is also a founding board member of ECITA (the European Electronic Cigarette Industry Trade Association). About Victory
Victory Electronic Cigarettes is dedicated to providing a cleaner and healthier alternative to smoking for all, and intends to empower smokers to regain their freedom. Victory is one of the leading companies in this rapidly emerging and fast-growing market. Victory offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been rated as superior in 'real tobacco taste' amongst major brands. Recently public, Victory's experienced management team is positioned to leverage its differentiated portfolio, distinct go-to-market approach, and low-cost infrastructure to accelerate growth and drive significant value for its shareholders. The Company owns a range of brands for different markets and customers, has applied for patents on breakthrough technology, and operates the website at victoryecigs.com
Safe Harbor Disclosure
This press release contains forward-looking statements reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of Victory, including statements regarding Victory's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: Victory's reliance on additional financing, as Victory has not achieve profitability; risks associated with Victory's products, including that they may pose a health risk; governmental regulations may impact Victory's business; the market or consumers may not accept Victory's products; Victory relies on a single class of products; existing or pending patents may affect Victory's business; and other factors disclosed in the Company's filings with the Securities and Exchange Commission. Unless required by applicable law, Victory undertakes no obligation to update or revise any forward-looking statements. Contact Information
For investor inquiries please contact:
Partner, ICR, Inc.


Victory Electronic Cigarettes’ VAPESTICK(R) Brand Launches in Russia

SPRING LAKE, MICHIGAN--(Marketwired - Jan. 15, 2014) - Victory Electronic Cigarettes Corporation (OTCQB:ECIG), the emerging leader in the electronic cigarette industry announced today the completion of the VAPESTICK® acquisition. This acquisition represents a significant step in Victory's ongoing global market consolidation strategy. In mid-December, Victory announced that it had reached a definitive agreement to acquire VAPESTICK®, one of the leading electronic cigarette companies in Europe for $70 million through a combination of cash and stock. The VAPESTICK® brand is well known for its superior quality, distinctive styling and iconic brand imagery and has built an excellent distribution platform on which to accelerate the expansion of both the VAPESTICK® and Victory brands throughout Western, Central, and Eastern Europe. UK-based VAPESTICK® was launched in 2010 by co-founders Michael Clapper and Michiel Carmel and achieved unprecedented success in a very short period of time to become one of Europe's leading brands. The VAPESTICK® brand has garnered distribution in major Western European Markets and major UK retailers including Tesco, WH Smith, Costco, Harrods of London, and others. Mr. Clapper will be assuming the expanding role of President International for Victory and Mr. Carmel will be assuming broader operational responsibilities in the European Group. Michael Clapper has an outstanding record of success in both financial products and FMCG, specializing in multi-channel marketing and distribution, start-ups, brand building, and e-commerce. Michael was voted 'Business Leader of the Year' at the British Mortgage Awards, prior to founding VAPESTICK®, and is now recognized as a voice of the electronic cigarette industry in Europe and is a regular commentator on UK radio and television, and sits on the board of the European Electronic Cigarette Trade Association, ECITA. Michael Clapper noted, "Everyone at VAPESTICK® is delighted to be joining Victory, with its world-class management team, powerful financial structure and focused plans to consolidate the global electronic cigarette industry. The ECIG category is highly disruptive and is growing fast at the expense of the $720 billion dollar tobacco category. In taking this step with Victory, we are ensuring that we have first mover advantage and the ability to capitalize on the vast number of opportunities now presenting themselves. "
Brent Willis, Chairman and CEO of Victory Electronic Cigarettes and former CCO at InBev and Division President at The Coca-Cola Company commented, "We are excited about the closing of the VAPESTICK® acquisition, the first of a number of planned acquisitions worldwide. The addition of the VAPESTICK® organization to the team is a welcome addition. They are a very capable group with an outstanding leader in Michael Clapper, and the distribution platform that the team has developed will be an excellent springboard for further growth and expansion across Europe. "
About VAPESTICK™
VAPESTICK® is one of Europe's leading brands of premium electronic cigarettes, founded in 2010 by co-founders Michael Clapper and Michiel Carmel. With its distinctive black and chrome style designs and signature blue light tips, VAPESTICK® has grown to become one of the most recognized brands in the market and currently sells its products both online www.vapestick.co.uk and through thousands of retail outlets across UK and Europe, including Tesco, Costco, Harrods and WHSmith. VAPESTICK® was recently ranked number one in consistency and product delivery of all leading UK brands in an independent study initiated by the UK's Department of Health. The business is a founding board member of ECITA (European Electronic Cigarette Industry Trade Association). About Victory
Victory Electronic Cigarettes is dedicated to providing a cleaner and healthier alternative to smoking for all, and intends to empower smokers to regain their freedom. Victory is one of the leading companies in this rapidly emerging and fast-growing market. Victory offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been rated as superior in real tobacco taste amongst major brands. Recently public, Victory's experienced management team is positioned to leverage its differentiated portfolio, distinct go-to-market approach, and low-cost infrastructure to accelerate growth and drive significant value for its shareholders. The Company owns a range of brands for different markets and customers, has applied for patents on breakthrough technology, and operates the website www.victoryecigs.com . Safe Harbor Disclosure
This press release contains forward-looking statements reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of Victory, including statements regarding Victory's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: Victory's reliance on additional financing, as Victory has not achieve profitability; risks associated with Victory's products, including that they may pose a health risk; governmental regulations may impact Victory's business; the market or consumers may not accept Victory's products; Victory relies on a single class of products; existing or pending patents may affect Victory's business; and other factors disclosed in the Company's filings with the Securities and Exchange Commission. Unless required by applicable law, Victory undertakes no obligation to update or revise any forward-looking statements. Contact Information
For investor inquiries please contact:
James Palczynski


Victory Electronic Cigarettes Corporation Completes Acquisiton of VAPESTICK®, One of Europe’s Leading E-Cig Companies

SPRING LAKE, MICHIGAN--(Marketwired - Jan. 15, 2014) - Victory Electronic Cigarettes Corporation (OTCQB:ECIG), the emerging leader in the electronic cigarette industry announced today the completion of the VAPESTICK® acquisition. This acquisition represents a significant step in Victory's ongoing global market consolidation strategy. In mid-December, Victory announced that it had reached a definitive agreement to acquire VAPESTICK®, one of the leading electronic cigarette companies in Europe for $70 million through a combination of cash and stock. The VAPESTICK® brand is well known for its superior quality, distinctive styling and iconic brand imagery and has built an excellent distribution platform on which to accelerate the expansion of both the VAPESTICK® and Victory brands throughout Western, Central, and Eastern Europe. UK-based VAPESTICK® was launched in 2010 by co-founders Michael Clapper and Michiel Carmel and achieved unprecedented success in a very short period of time to become one of Europe's leading brands. The VAPESTICK® brand has garnered distribution in major Western European Markets and major UK retailers including Tesco, WH Smith, Costco, Harrods of London, and others. Mr. Clapper will be assuming the expanding role of President International for Victory and Mr. Carmel will be assuming broader operational responsibilities in the European Group. Michael Clapper has an outstanding record of success in both financial products and FMCG, specializing in multi-channel marketing and distribution, start-ups, brand building, and e-commerce. Michael was voted 'Business Leader of the Year' at the British Mortgage Awards, prior to founding VAPESTICK®, and is now recognized as a voice of the electronic cigarette industry in Europe and is a regular commentator on UK radio and television, and sits on the board of the European Electronic Cigarette Trade Association, ECITA. Michael Clapper noted, "Everyone at VAPESTICK® is delighted to be joining Victory, with its world-class management team, powerful financial structure and focused plans to consolidate the global electronic cigarette industry. The ECIG category is highly disruptive and is growing fast at the expense of the $720 billion dollar tobacco category. In taking this step with Victory, we are ensuring that we have first mover advantage and the ability to capitalize on the vast number of opportunities now presenting themselves. "
Brent Willis, Chairman and CEO of Victory Electronic Cigarettes and former CCO at InBev and Division President at The Coca-Cola Company commented, "We are excited about the closing of the VAPESTICK® acquisition, the first of a number of planned acquisitions worldwide. The addition of the VAPESTICK® organization to the team is a welcome addition. They are a very capable group with an outstanding leader in Michael Clapper, and the distribution platform that the team has developed will be an excellent springboard for further growth and expansion across Europe. "
About VAPESTICK™
VAPESTICK® is one of Europe's leading brands of premium electronic cigarettes, founded in 2010 by co-founders Michael Clapper and Michiel Carmel. With its distinctive black and chrome style designs and signature blue light tips, VAPESTICK® has grown to become one of the most recognized brands in the market and currently sells its products both online www.vapestick.co.uk and through thousands of retail outlets across UK and Europe, including Tesco, Costco, Harrods and WHSmith. VAPESTICK® was recently ranked number one in consistency and product delivery of all leading UK brands in an independent study initiated by the UK's Department of Health. The business is a founding board member of ECITA (European Electronic Cigarette Industry Trade Association). About Victory
Victory Electronic Cigarettes is dedicated to providing a cleaner and healthier alternative to smoking for all, and intends to empower smokers to regain their freedom. Victory is one of the leading companies in this rapidly emerging and fast-growing market. Victory offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been rated as superior in real tobacco taste amongst major brands. Recently public, Victory's experienced management team is positioned to leverage its differentiated portfolio, distinct go-to-market approach, and low-cost infrastructure to accelerate growth and drive significant value for its shareholders. The Company owns a range of brands for different markets and customers, has applied for patents on breakthrough technology, and operates the website www.victoryecigs.com . Safe Harbor Disclosure
This press release contains forward-looking statements reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of Victory, including statements regarding Victory's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: Victory's reliance on additional financing, as Victory has not achieve profitability; risks associated with Victory's products, including that they may pose a health risk; governmental regulations may impact Victory's business; the market or consumers may not accept Victory's products; Victory relies on a single class of products; existing or pending patents may affect Victory's business; and other factors disclosed in the Company's filings with the Securities and Exchange Commission. Unless required by applicable law, Victory undertakes no obligation to update or revise any forward-looking statements. Contact Information
For investor inquiries please contact:
James Palczynski

Victory Electronic Cigarettes Corporation Completes Acquisiton of VAPESTICK®, One of Europe's Leading E-Cig Companies

Acquired

VAPESTICK is one of Europe's leading brands of premium electronic cigarettes, founded in 2010 by co-founders Michael Clapper and Michiel Carmel. With its distinctive black and chrome style designs and signature blue light tips, VAPESTICK has grown to become one of the most recognized brands in the market and currently sells its products both online www.vapestick.co.uk and through thousands of retail outlets across UK and Europe, including Tesco, Costco, Harrods and WHSmith.

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