AdvisorEngine company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

Founded Year



Acquired | Acquired

Total Raised


About AdvisorEngine

AdvisorEngine offers one integrated platform built on Robo Advisor technology to helps manage customers' firms.On May 6th, 2020, AdvisorEngine was acquired by Franklin Resources. The terms of the transaction were not disclosed.

AdvisorEngine Headquarter Location

60 Hudson Street Suite 1807

New York, New York, 10013,

United States


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Research containing AdvisorEngine

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned AdvisorEngine in 4 CB Insights research briefs, most recently on Apr 14, 2022.

Expert Collections containing AdvisorEngine

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

AdvisorEngine is included in 3 Expert Collections, including Wealth Tech.


Wealth Tech

1,707 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.



380 items

Startups providing solutions to banks to automate processes and operations.



7,344 items

US-based companies

Latest AdvisorEngine News

Franklin Templeton and AdvisorEngine Release Survey Findings on RIA Adoption of Digital Capabilities

Apr 12, 2022

Report reveals insights on making the most of technology to acquire and service clients Franklin Templeton and AdvisorEngine announced the release of a new study, “Fintech for RIAs: Elevating Client Experience,” which found that the majority of RIA clients expect to have digital technology in place for making investment decisions with their advisors, and a great digital experience is now a major differentiator for RIA firms. “It’s no secret that tech will continue to play a pivotal role in wealth management. But the question now is, ‘What are the most useful ways to plug them into a financial advisor’s daily work?’” “As new fintech tools abound, RIAs are examining which solutions will be most useful in creating a high-quality digital experience for their clients,” says Jonathan Kingery , Head of Private Wealth at Franklin Templeton. “We’re in the midst of the fourth industrial revolution, and the accelerated pace of technological advances is rapidly refreshing how financial solutions are delivered.” Franklin Templeton and AdvisorEngine, in partnership with Institutional Investor’s Custom Research Lab, launched a research study comprising a survey and interview program among RIAs in the US. The survey, fielded in September 2021, included responses from 152 independent RIAs to examine the utility of and outlook for investment in financial technology focused on acquiring, serving and supporting investment advisory clients. A call for client-centric technology The data revealed that RIAs were most interested in client-facing technology. For example, client on-boarding usually takes about seven days but, with updated technology, can be cut down to two, playing a major role in advisor-client relations. In fact, more than 80 percent of survey respondents see a critical or moderate need for automation support for four processes: client on-boarding, day-to-day client service, analysis of data through the client lifecycle, and marketing and business development outreach to tomorrow’s clients. “RIAs’ interest in technology stems more from their desire to service clients more completely and responsively than from eagerness to avoid or offload administrative work,” says George Tamer, Head of Sales at AdvisorEngine. “It’s no secret that tech will continue to play a pivotal role in wealth management. But the question now is, ‘What are the most useful ways to plug them into a financial advisor’s daily work?’” Younger clients (and incoming employees) expect a high-quality digital experience Sixty percent of respondents strongly agree that Gen-X and millennial clients are likely to expect investment advisors to provide digital technology for communicating and making investment decisions with their RIAs. This trend is seen not only on the client side but on the hiring side as well, which is especially important amid a tight labor market. Forty-one percent of survey respondents strongly agree that “an RIA firm’s digital infrastructure is increasingly important in hiring and retaining first-rate professional talent.” Will more technology mean that applications and algorithms will replace more traditional investment advice? Survey data on this says “no.” RIAs in this study are more than three times as likely to view the next generation of investment management technology as “complementary” to their current way of serving clients rather than as a disruptive threat to their professional practice. Ultimately, 69 percent of respondents feel the greatest value for technology integration is the ability for asset/account aggregation that provides a unified view of holdings to clients. Once again highlighting the way that client needs are generally the catalyst for new technological investments for RIAs

  • When was AdvisorEngine founded?

    AdvisorEngine was founded in 2014.

  • Where is AdvisorEngine's headquarters?

    AdvisorEngine's headquarters is located at 60 Hudson Street, New York.

  • What is AdvisorEngine's latest funding round?

    AdvisorEngine's latest funding round is Acquired.

  • How much did AdvisorEngine raise?

    AdvisorEngine raised a total of $52.1M.

  • Who are AdvisorEngine's competitors?

    Competitors of AdvisorEngine include Marstone and 5 more.

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