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First dedicated Extract, Transform and Load (ETL) platform for complex location and movement data analytics, ensuring privacy compliance
London: 15 February 2022: Kogenta , the location and movement data experts, today announced the acquisition of both fluxLoop AS (Norway) and Urban Analytix Ltd. (United Kingdom). By combining the expertise and success of these two companies, Kogenta has created a world leading, privacy first, data analytics company with unique capabilities in location and movement. Building on years of experience focused on creating products and solutions that rely on deep analysis of location and movement data, Kogenta will provide compelling, convincing, and persuasive insights. These insights are used by enterprises to make data-driven operational and planning decisions, whilst ensuring privacy compliance. By turning location and movement data, enriched with a huge variety of other data, into real-world, usable insights, Kogenta’s products and solutions deliver answers to the most pressing questions faced by the Transport/Mobility, Advertising, Retail and Telecommunications industries. Kogenta is led by experienced technology CEO, John Aalbers, who has built and sold several successful software businesses in Telecommunications, Media, Cinema and Music Streaming. John’s previous companies include Arts Alliance Media, CGI and Volubill. Former founders: Ulrik Pr&oslash;itz (fluxLoop) and Simon Bailey (Urban Analytix) will maintain key, Senior Vice President roles to drive the technology, products and business forward. The team is excited to create the best outcomes for customers, partners and employees. “I am thrilled to be joining these two companies together to create something truly unique in a time where efficient, data driven decision-making is becoming even more essential” said John Aalbers, CEO. “What we are creating takes decision making to the next level and is designed to give our customers a more competitive position in their respective markets.”
The Kogenta ETL (KETL) platform supports a range of unique use cases, from determining where to best place Electric Vehicle Charging Points, enabling detailed data driven decision making for transport and mobility companies, planning “Out of Home” advertising campaigns, to enabling real-time, location-based surveys. All these use cases harness complex location and movement data to answer the most pressing questions facing operators and planners in these industries. As part of the acquisitions, Kogenta received growth funding from renowned, international technology and software Venture Capital firm, Idekapital. With Idekapital’s strength and support, Kogenta is well on the way to achieving its ambition of becoming the global “go-to” partner for all things related to Location and Movement data analytics in a privacy-first world. Alex Rahaman, Chair at Kogenta and Partner at IdeKapital said, “We are excited to be teaming up with John to make this growth story a reality. John has a tremendous record of scaling up technology business in a variety of industries. We are delighted to bring together these businesses to launch Kogenta. In a more advanced privacy setting, location data needs to be managed carefully. The combination of moving and static data with our client’s proprietary data will provide unprecedented insights.”
About Kogenta
Kogenta is a leading provider of Location and Movement ETL products and solutions to over 35 enterprise customers. Our solutions enable the transformation of vast amounts of Location and Movement data into real-world, usable insights for Transport/Mobility, Advertising, Retail and Telecommunications providers, improving their customer experience and reducing their operational costs. Through advanced analytics, Kogenta products provide actionable and measurable insights into customer behaviour. Kogenta’s commitment to providing understandable data-driven answers to the complex questions, makes Kogenta the obvious choice for enterprises looking to maximise their revenue potential and minimise their operational costs whilst providing the best outcomes for their customers. For more information please visit: www.kogenta.com/
About KETL
“KETL” is an ETL (Extract, Transform, Load) platform specifically designed for Location and Movement Analytics that is fully privacy compliant. The effectiveness of Location and Movement Analytics is dependent on how disparate datasets are collected, stored, combined, and transformed. These data sets, from a wide variety of sources, are unstructured and often require complex privacy compliant processing. Generic ETL capabilities are not up to the task. Kogenta has developed expert tools and capabilities over many years to address exactly this issue. The result is the Kogenta ETL platform known as KETL (pronounced “Kettle”). It is here where “insight-ready” data is prepared to satisfy the needs of the most demanding business questions. For more information please visit: https://www.kogenta.com/products/etl/
About Idekapital
Idekapital is Norway’s largest venture capital fund with a total of NOK 1.5 billion under management through several funds and is currently actively invested in 16 companies, such as Ardoq, Cavai and iMove. Their focus is on B2B software solutions with scalable business models, and with global potential. Among the investors behind Idekapital are large institutional players such as Oslo Pensjonsforsikring, KLP, Gjensidige Foundation and Formuesforvaltning, as well as a number of well-known family offices. For more information please visit: www.idek.no/
For any media inquiries, please contact:
Media Contact: Janniche Adolfsen, Head of Marketing
Phone: +47 95 82 92 15

Kogenta, led by John Aalbers, merges fluxLoop and Urban Analytics, creating a world leading location and movement data analytics company

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“The younger crowds are now moving downtown again with things opening up,” says Kendall Brown, manager of rental data at Zonda Urban (formerly Urban Analytics), which recently published its third quarter new rental report for the city. We apologize, but this video has failed to load. Try refreshing your browser, or
New rental market buoyed by growing demand from students, young professionals Back to video
It shows five new projects launched from June to the end of August, adding 511 new units to the market. Among them is CX Grandin west of the Legislature, which launched in the summer, with “dorm-style” apartments, she says. Despite the addition of new stock in the city, occupancy also increased from 89 per cent to 91 per cent from the second to the third quarter. The rise in depend also led to rents increasing from $1.66 to $1.70 per square foot. Despite rising demand in downtown, it remains the most supplied sub-market among new projects in the city. Advertisement
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“Right now, in the downtown, compared with other sub-markets, there are currently 13 of 36 buildings that are actively leasing,” she says, referring to new projects that have less than 85 per cent occupancy. By comparison, the southwest sub-sector — also a development hotbed — has 37 new projects with only two actively leasing. Besides COVID-19 deterring some renters away from the city centre, Brown adds many of the new projects downtown are large high-rises as opposed to low-rise builds more common outside the city centre. “They’re quite big projects, so for example, 121 West Apartments just launched this past quarter and they have almost 400 units, which take a little bit of time to lease up,” she says. “They are just bigger buildings with also higher rents than outer sub-markets.”
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For example, average rents downtown are about $2.12 per square foot compared with other sub-markets around $1.60 on average per square foot. Given growing demand for rental, investors in condominium properties may also see upside in the long-slumping condominium market, says Tom Shearer, broker/owner of Royal LePage Noralta Real Estate. “Let’s say it’s a university student coming to Edmonton to go to school for four years; well, it could be a really solid investment buying a condo here for that time,” he says, pointing to the condominium market’s affordability as noted in a recent Royal LePage report. It found the median price of a condo in the city was about $200,000 in the second quarter. Rent or buy, Shearer says the city’s housing market is likely to get tighter, especially downtown, as the pandemic’s impact should lessen considerably and migration returns amid solidifying oil and gas prices in the coming several months. “Students are coming back now, but when nightlife and the energy of being in the core comes back to our city, there will be a lot of ‘I wish I got in earlier,’ ” he says. Brown sees a similar situation for the new rental market. “Now is a good time to look because rents are likely only to increase for the rest of the year and into next year, as well,” she says. Share this article in your social network
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New rental market buoyed by growing demand from students, young professionals

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“We have noticed some additional activity in the City of Langley, where the line will terminate, as well as along parts of the line in Surrey,” said Michael Ferreira, managing principal at Urban Analytics, which tracks presale condo projects. We apologize, but this video has failed to load. Try refreshing your browser, or
Property sales near proposed Surrey-to-Langley SkyTrain corridor higher than in surrounding areas Back to video
The tricky part, he said, is figuring out what can be attributed to the SkyTrain as opposed to the lift of the “crazy pandemic” real estate market. Based on Urban Analytics’ own data, said Ferreira, there has been “an approximate 15- to 20-per-cent increase in sale values of condos and townhomes in these areas from 2020 to 2021 compared to a 10- to 15-per-cent increase in neighbourhoods of Surrey and Langley not influenced by the SkyTrain line.”
When it comes to land sales, the interest is more stark. Connor Edinger, manager of land and asset data at Urban Analytics, looked at sites with multi-family development potential along that future Surrey-to-Langley SkyTrain corridor. Advertisement
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Connor Edinger from Urban Analytics, which has projected increases to real estate prices and development along to the new proposed SkyTrain line between Surrey and Langley. Photo by NICK PROCAYLO /PNG
He compared the average price per square foot land prices from 2016 to 2019 for these properties with 2020 to May 2021, and found that prices for lots designated for medium- and high-density multi-family development, such as apartments up to and above six storeys, increased 24 per cent while prices for low-density sites, such as townhomes and row houses, rose 32 per cent. Total sales for multi-family development sites sold in Langley City in 2021 are on pace for about $73.4 million, based on sales of $30.6 million between January to May, said Edinger. That would be slightly down from the $90.1 million in 2020, although still a significant jump from $33.8 million in 2019 and $35.2 million in 2018 — and even from the boom years of 2017 and 2016, when sales were $57.4 million and $31.9 million, respectively. Advertisement
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Last week, the federal government officially committed $1.3 billion to fund the SkyTrain extension from the King George station in Surrey along Fraser Highway to 203rd Street in the City of Langley. For now, it is a corridor marked by a lot of older car dealerships, some vacant land and strip malls in the Surrey portion, with more patches of bare land as it heads into Langley. It is impossible to predict how surrounding land values will escalate compared to the way they did for commercial properties and single-family home lots when the Canada Line was built along Cambie Street in Vancouver or the Millennium Line by Brentwood Mall in Burnaby. “It’s quite difficult to quantify,” said Kevin Murray, a senior sales associate at CBRE’s national apartment group. “Even the Broadway corridor (in Vancouver) is still up for speculation. Ultimately, the driving factor for land value is the rezoning potential and the change in the official community plan allowing for increased density due to the planned SkyTrain. If a property is in close proximity to the SkyTrain, but it doesn’t allow for an upzone, the value won’t change all that much.”
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He said only properties that allow for major development potential, such as building a high-rise, will see a significant increase. He pointed to the properties on Fraser Highway that have been owned by Bucci Developments since the mid-1970s. One is assessed at around $6.5 million and the other at $9.6 million, but they are “worth a lot more based on their density and development potential.”
In recent years, Bucci has been planning a major redevelopment just east of what is being presented by TransLink as a future SkyTrain station near 160th Street. The vision includes condo towers that are 30 storeys high and an extensive, mixed-use hub. But for now, the Bucci sites are occupied by a pair of small, low-slung, used-car dealerships. Advertisement
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“Overall, any properties that are on the corners of the SkyTrain stops will probably see the largest increase and demand from prospective investors/developers,” said Murray. Bucci Developments hopes to get shovels in the ground in two years, said Peter Kiidumae, Bucci Investment Corp.’s director for asset management. “There is no doubt (the SkyTrain) will impact real estate values and encourage more intensive development as evidenced by the increased interest of investors and developers enquiring about purchasing our properties.”
Langley City Mayor Val van den Broek said a final draft of its new official community plan and zoning bylaw updates was signed off in June, and these will go to a third reading for approval. “This will be an entire revitalization,” she said. “We want (our transit-oriented developments) to be pre-planned. We want to say to developers, ‘This is what we want here. '”

Property sales near proposed Surrey-to-Langley SkyTrain corridor higher than in surrounding areas

April 7, 2021
NEWPORT BEACH, CALIFORNIA – APRIL 07, 2021 – MidOcean Partners announced today that Zonda acquired Urban Analytics, a premier Vancouver-based multifamily and urban data and analytics company. Urban Analytics has been the trusted source of real estate data for developers, planners, financial institutions and other industry stakeholders in the Vancouver, Calgary and Edmonton real estate markets for 25 years. Similar to Zonda, the company helps partners interpret the ever-changing vital statistics of the industry by providing innovative tools and intelligence services that allow them to make better decisions and maximize the value of their real estate investment. “Expanding Zonda’s reach into Canada and the U.S. multifamily and urban markets has always been a long-term strategy for us, and we are doing just that with the acquisition of Urban Analytics,” said Jeff Meyers, CEO of Zonda. “We welcome Urban Analytics to the family and look forward to integrating its indispensable urban-focused data into our platforms. There is no platform like it in the U.S."
"This is an exciting day for Urban Analytics," said Michael Ferreira, Managing Principal of Urban Analytics. "Being a part of Zonda strengthens our position in Canada and will allow U.S. clients to take advantage of the unique urban data we offer." “Our market-leading data platform provides clients with current market conditions, including price and buyer trends, as well as proven anticipated movements, such as contemplated projects, allowing them to make better and more educated decisions,” said Jon Bennest, Principal of Urban Analytics. Zonda serves a diverse cross-category audience, including homebuilders, land brokers and developers, mortgage lenders, finance professionals, building product manufacturers, and many more. Following this acquisition, Zonda plans to expand its client base into major markets across Canada, including Toronto, Montreal and Ottawa, as well as add urban market coverage to its existing suite of solutions in the U.S.
"In addition to growth in the Canadian and U.S. urban markets, there are some exciting product updates we expect to share publicly very soon," added Meyers. After being created by MidOcean Partners in late 2018 through the merger of Hanley Wood and Meyers Research, Zonda has focused on a seamless and streamlined approach for clients to utilize data-driven housing market solutions to enable more intelligent decisions. In 2020, Zonda acquired satellite imagery and artificial intelligence technology company Bird.i as well as residential market research firm Belfiore Real Estate Consulting to continue its evolution into the leading data, research and technology company serving the homebuilding ecosystem. *          *        *        *
About Zonda
Zonda represents the housing industry's leading provider of rich data and the industry's top advisors for residential real estate development and new home construction. With products and services geared for homebuilders, multifamily developers, lenders, and financial institutions, we provide innovative solutions to maximize opportunities in today's real estate development landscape. To learn more, visit zondahome.com. About MidOcean Partners
MidOcean Partners is a premier New York-based alternative asset manager specializing in middle-market private equity and alternative credit investments. Since its inception in 2003, MidOcean Private Equity has targeted investments in high-quality middle-market companies in the consumer and business services sectors. MidOcean Credit Partners was launched in 2009 and currently manages a series of alternative credit strategies, collateralized loan obligations (CLOs), and customized separately managed accounts. MidOcean Media Relations Contacts

MidOcean Partners Announces that Zonda Acquires Vancouver-based Data Company Urban Analytics

MidOcean-backed Zonda buys Urban Analytics
5h agoPrivate EquitypehubViews: 8
Zonda, a portfolio company of MidOcean Partners, has acquired Urban Analytics, a Vancouver-based multifamily and urban data and analytics company. -

MidOcean-backed Zonda buys Urban Analytics

Acquired

Urban Analytics is a Vancouver-based multifamily and urban data and analytics company.On April 7th, 2021, Urban Analytics was acquired by Zonda. The terms of the transaction were not disclosed.

Date	4/7/2021
Round	Acquired
Amount
Investors	Zonda
Valuation
Revenue	0 FY undefined
Sources	4

First funding	4/7/2021
Last Funding	4/7/2021
Investor	Zonda
Rounds	1 Acquired
Board Seats
Type	Corporation
Location	California

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