
Upsight
Founded Year
2007Stage
Series D | AliveAbout Upsight
Upsight provides a comprehensive web and mobile marketing platform operating in the marketing and advertising industry. The company offers enterprise marketing solutions that enable marketers to build personal and profitable relationships with their customers, by providing a deep understanding of customer behavior and tools for targeted messaging and revenue optimization. It was formerly known as PlayHaven. The company was founded in 2007 and is based in San Francisco, California.
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Upsight Patents
Upsight has filed 2 patents.
The 3 most popular patent topics include:
- corporate finance
- data types
- free software application servers

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
9/10/2014 | Free software application servers, Promotion and marketing communications, Marketing terminology, Advertising, Exoplanets | Application |
Application Date | 9/10/2014 |
---|---|
Grant Date | |
Title | |
Related Topics | Free software application servers, Promotion and marketing communications, Marketing terminology, Advertising, Exoplanets |
Status | Application |
Latest Upsight News
Aug 11, 2017
More alleged COPPA violations in the US as 42 Disney games included in lawsuit Upsight The Walt Disney Company is facing a lawsuit in California following allegations that its mobile games have been illegally collecting personal information from the children that play them. Specifically, Disney Princess Palace Pets has been accused although the suit has been expanded to cover 42 other titles that are also reportedly guilty of the same offence, Gamasutra reports. The lawsuit also accuses Unity, monetisation specalist Upsight and 'audience platform' Kochava for their involvement with these apps. The plaintiff is arguing that Disney Princess Palace Pets collected her child's data without her knowledge, violating the Children's Online Privacy Protection Act. The other titles are also believed to fail compliance with COPPA. Under COPPA, companies must have parental consent before they are allowed to collect personal information such as location or IP address from anyone under the age of 13. Violation can result in high fees, with the plaintiff also seeking relief and damages. Disney has since defended itself, with a statement to L.A. Biz saying: "Disney has a robust COPPA compliance program, and we maintain strict data collection and use policies for Disney apps created for children and families. The complaint is based on a fundamental misunderstanding of COPPA principles, and we look forward to defending this action in court." The news follows a similar case that emerged this week, where Subway Surfers developers Sybo and Kiloo were also accused of collecting and sharing kids' personal data. Sign up for The Mobile newsletter and get the best of GamesIndustry.biz in your inbox. Related stories
Upsight Frequently Asked Questions (FAQ)
When was Upsight founded?
Upsight was founded in 2007.
Where is Upsight's headquarters?
Upsight's headquarters is located at 501 Folsom Street, San Francisco.
What is Upsight's latest funding round?
Upsight's latest funding round is Series D.
Who are the investors of Upsight?
Investors of Upsight include GGV Capital and Extreme Venture Partners.
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