Search company, investor...


Founded Year



Series A | Alive

Total Raised


Last Raised

$8M | 16 days ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+290 points in the past 30 days

About Unitary

Unitary develops contextual Artificial Intelligence (AI) to automate content moderation. It uses AI to read the context of user-generated videos uploaded to social media platforms and highlight content that is harmful to particular users or advertisers. Unitary was founded in 2019 and is based in London, U.K.

Headquarters Location

18 Doughty Street

London, England, WC1N 2PL,

United Kingdom


Missing: Unitary's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Unitary's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Research containing Unitary

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Unitary in 2 CB Insights research briefs, most recently on Jun 6, 2022.

Expert Collections containing Unitary

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Unitary is included in 2 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

10,449 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Digital Content & Synthetic Media

1,570 items

The Digital Content collection includes companies that use technology to create, manage, and distribute digital content under all forms, including images, videos, audio, and text, among others.

Latest Unitary News

Songkick  founder invests in platform tackling harmful online content

Mar 8, 2023

Songkick  founder invests in platform tackling harmful online content Online content moderation startup Unitary has raised £8m in a fundraise led by Plural Platform, co-founded by entrepreneur Ian Hogarth Share: Online content moderation startup Unitary has raised £8m ($10m) in a fundraise led by Plural Platform. Unitary was founded Sasha Haco (pictured) and James Thewlis in 2019 and is on a mission to make the internet safer by understanding harmful content. Plural Platform was co-founded by entrepreneur Ian Hogarth, who is best known for co-founding live music startup Songkick in London in 2007 alongside Michelle You and Pete Finlay (Smith). At one point Songkick scaled to 12 million monthly users. Plural was launched in 2022 and has been described as a fund launched by founders, for founders. Writing on LinkedIn, Hogarth said: “Really excited to announce that Plural Platform is leading a $10m seed (raise) for Unitary. “Unitary has build a powerful AI model that can understand video content. “I first met Unitary’s CEO Sasha Haco back in 2020 and was struck by her intellect (not often you meet a founder who did a PhD with Stephen Hawking on the black hole information paradox!) “I was deeply compelled by the mission she was working on – scalably tackling the darkest side of online content using machine learning.” To tackle the growing problem of harmful online content, Haco teamed up with computer vision expert James Thewlis to launch Unitary. Hogarth added: “Machine learning is a critical tool here because the scale of the problem is vast. An estimated four billion social media users worldwide upload more than 80 years’ worth of new footage platforms from Instagram to Tiktok, Reddit to YouTube – every single day! “Unitary’s team has developed a powerful AI system that can understand video content and scalably offer a brand and user safety solution to large social platforms. “Their system has scaled to process 25,000 video frames/second with one of their largest customers. “The company has grown revenue 10x in the past 12 months and is closing larger and larger customers. I think in a similar way to how CloudFlare secures the network level of the internet, Unitary could secure the content level. “We’re also very excited that Carolyn Everson is joining Unitary’s board. Carolyn is a remarkable leader who played a significant role in scaling Facebook where she led a global team of more than 4,000 people and was responsible for over $80bn in revenue. “Prior to that she had senior roles at Microsoft and Viacom so has seen the complexity of content and brand safety from many angles. Her other board roles include Coca-Cola and Disney, so we are honoured that she’s putting her support behind Unitary.”

Unitary Frequently Asked Questions (FAQ)

  • When was Unitary founded?

    Unitary was founded in 2019.

  • Where is Unitary's headquarters?

    Unitary's headquarters is located at 18 Doughty Street, London.

  • What is Unitary's latest funding round?

    Unitary's latest funding round is Series A.

  • How much did Unitary raise?

    Unitary raised a total of $9.7M.

  • Who are the investors of Unitary?

    Investors of Unitary include Ian Hogarth, Carolyn Everson, Global Founders Capital, SGH Capital, Jane VC and 3 more.

  • Who are Unitary's competitors?

    Competitors of Unitary include Spectrum Labs.

Compare Unitary to Competitors

ModSquad Logo

ModSquad provides digital services to top brands in media, technology, and organizations of every type from agencies to companies. It is based in Sacramento, California. ModSquad primarily provides moderation, customer support, community, and social mods.


Horatio provides outsourced customer experience support, back office support and content moderation service to startups, financial services firms, retail/ecommerce companies and travel & hospitality companies among other industries. It was founded in 2018 and is based in New York, New York.


Provider of commercial content moderation services. The company provides a solution for user generated image, video, and text content moderation which combines automation and human resources. Its clients are social networks, marketplaces, online dating products, image and video banks, and blogging platforms. Statistics overviews with key metrics allows clients to follow the moderation process day by day.

Block Party Logo
Block Party

Block Party is a developer of anti-harassment tools against online abuse on social platforms. The company is building solutions for user control, protection, and safety. It allows consumers to utilize filters to mute accounts, assign a friend to manage account settings, and more. Block Party was founded in 2018 and is based in Las Vegas, Nevada.


Hive provides cloud-based enterprise AI solutions that help companies use AI to interpret video, image, audio, and text. The company offers end-to-end AI services, including pre-trained AI models served via API and a suite of enterprise applications. Hive's technology enables use cases that includes automated content moderation, brand protection and platform integrity, content-based ad targeting, advertising and sponsorship measurement, and more. The company serves the automotive & transportation, financial services & insurance, media & entertainment, communications, manufacturing, travel, retail, restaurants, and utilities industries. It was founded in 2013 and is based in San Francisco, California.

L1ght Logo

L1ght is an API online platform that can be used to help identify and manage toxic content, whether on social networks, messaging apps, hosting providers, and gaming platforms or across text, audio, video, and images.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.