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Founded Year



Acquired | Acquired

Total Raised


About Unikrn

Unikrn is an eSports betting website. The company provides eSports fans and newcomers alike a safe and legal place to gather, game, and bet on eSports. With games like League of Legends, Counter-Strike: Global Offensive, Dota 2 and more, there's always something to watch and bet on at Unikrn.On August 12th, 2021, Unikrn was acquired by Entain. The terms of the transaction were not disclosed.

Unikrn Headquarters Location

1100 Bellevue Way NE Suite 8A

Bellevue, Washington, 98004,

United States


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Expert Collections containing Unikrn

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Unikrn is included in 1 Expert Collection, including Gaming.



5,575 items

We define eSports as competitive gaming facilitated by electronic systems, in particular video games played on computers or consoles by professional gamers (though many do it as a hobby or pastime).

Unikrn Patents

Unikrn has filed 1 patent.

The 3 most popular patent topics include:

  • Game artificial intelligence
  • NBC network shows
  • Slot machine manufacturers
patents chart

Application Date

Grant Date


Related Topics



NBC network shows, Video game culture, Slot machine manufacturers, Game artificial intelligence, Video game gameplay


Application Date


Grant Date


Related Topics

NBC network shows, Video game culture, Slot machine manufacturers, Game artificial intelligence, Video game gameplay



Latest Unikrn News

Entain appoints Brian Lancey marketing boss for esports business Unikrn

Mar 30, 2022

By Gambling Insider Entain has tapped veteran marketing executive Brian Lancey to oversee its recently acquired esports business Unikrn. Lancey will serve as Chief Marketing Officer (CMO) for the Seattle-based company, and will need to draw on his experience as Entain aims to capitalise on the rising popularity of esports betting. To this end, Lancey has been tasked with building the business and leading its marketing efforts, a responsibility for which he is well qualified. Before being tapped by Entain to act as Unikrn’s CMO, he served as Vice President for Global Sponsorships and Consumer Marketing at Mastercard, and prior to that was Partner and VP of Strategic Marketing for Brand Synergy Group. “I am excited to share that I joined Entain’s esport team, Unikrn, as the Chief Marketing Officer,” wrote Lancey in a LinkedIn post. “Entain, a global leader in betting, gaming and interactive entrainment, is paving the way for the future of the industry. I look forward to building the esports business with the incredible team and inspiring leadership.” Lancey’s appointment comes as Unikrn undergoes a platform revamp. When attempting to visit the brands’ website, a statement reads: “We’re currently renovating our award-winning platform for you. Our new features will be powered by Entain, one of the world’s largest betting and gaming companies! “We’ll be joining major brands such as Ladbrokes and bwin, in a move that will bring you an unprecedented number of new esports & gaming experiences.”

Unikrn Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Unikrn Rank

  • When was Unikrn founded?

    Unikrn was founded in 2014.

  • Where is Unikrn's headquarters?

    Unikrn's headquarters is located at 1100 Bellevue Way NE, Bellevue.

  • What is Unikrn's latest funding round?

    Unikrn's latest funding round is Acquired.

  • How much did Unikrn raise?

    Unikrn raised a total of $9.5M.

  • Who are the investors of Unikrn?

    Investors of Unikrn include Entain, ConsenSys Mesh, Sound Ventures, Tabcorp, Advancit Capital and 8 more.

  • Who are Unikrn's competitors?

    Competitors of Unikrn include Streamlabs.

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