Unica Corporation


Unica is a web analytics firm that aims to help companies analyze and predict customer preferences and develop more targeted marketing campaigns.

Unica is a web analytics firm that aims to help companies analyze and predict customer preferences and develop more targeted marketing campaigns.

Company (Acquired)

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Waltham,
Massachusetts, United States

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Total Funding Date of Last Funding
Unica Corporation $58.3M Dec 7, 2018

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Competitors

Company Status Description Investors

Aprimo

Indianapolis, Indiana, United States
AcquiredAprimo Inc. develops solutions that help marketers manage the business of marketing within an organization and across all external marketing contacts. Aprimo Marketing, a Web-based marketing management solution, aims to facilitate strategic decision-making, empowers integrated campaign and program management, and aims to allow fact-based performance analysis.Login to see details

Unica Corporation

Waltham, Massachusetts, United States
AcquiredUnica is a web analytics firm that aims to help companies analyze and predict customer preferences and develop more targeted marketing campaigns.Login to see details

Patents

Title Application Date Patent Date Status
(Patent / Application)
Scalable computation of data Apr 18, 2003 Jan 11, 2011 Patent